We have been super busy over the last few weeks as we have finally started to settle into our new home, at Somerset House.
Somerset House is the home of all things fashion and design related. It is the perfect match for the BoBelle London brand and we are thrilled to be based here among the likes of Corrie Nielsen, the British Fashion Council, London Fashion Week and more. Read about out exclusive interview with The Industry by clicking here.
Above: Somerset House in all its glory - what a stunning, stunning building.
Above: Claire Watt-Smith enjoying a well-deserved glass of champers during the move
Above: Claire Watt-Smith with some of the new BoBelle London collection at our new home at Somerset House
Above: A beautiful autumn evening just by our office
The new collection is set to launch very soon next month. Showroom appointments can be made by emailing us
HERE.
Glitter heaven!
25 Sep 2012 8:29 AM (12 years ago)
Above: The new Glitter ipad and iphone cases from BoBelle London, launching October 2012
"These luxurious accessories belonged to Claire because her company, BoBelle London, produced them. To be honest, when I first saw the iPad and iPhone case, I thought they were Jimmy Choo, which I hope is a compliment to both parties. You may be shocked to know that I don’t own an iPad, but after seeing this case, I feel its becoming an essential piece of equipment which surely would increase my blogging efficiency. Whatever excuse I can find to get my hands on one of these cases, I will find it", Victoria, Frills and Feathers
If you’d seen these stunning glittery covered iPad and iPhone cases then you’d have been distracted too. These are definitely going on my Christmas list!" Amanda, The Online Stylist
Keep up-to-date with our launch by registering your details HERE.
Women in Business
18 Sep 2012 11:27 PM (12 years ago)

This past couple of weeks have been super busy, not just with getting the launch of our
BoBelle handbags ready, but also for our founder,
Claire Watt-Smith, going to lots of 'Women in Business' events.
Women in Business is a topic that keeps on being discussed; whether in a positive or negative way.
Claire Watt-Smith, having founded
BoBelle London, is often asked for her views on issues such as quotas, flexible working, funding, finance and more. Just in the last 2 weeks alone she has attended the Evening Standard's 'A Seat at the Top Table' with Cherie Booth and others, an event at the Said Business School on Women Leadership and then last night with
The Sorority having been seen in
The Times for their Women Mean Business supplement.
A Seat at the Top Table with the Evening Standard
The Sorority event for women in business -
Claire Watt-Smith was even interviewed for their live streaming
Claire Watt-Smith is an excellent example of a young woman in business who every day is getting both her name out there and her brand,
BoBelle London.
LFW thus far....
17 Sep 2012 12:54 AM (12 years ago)

London Fashion Week is just fabulous -the excitement, the rush, the thrill of the new season and creativity.
BoBelle London is right in the thick of it with its new HQ being based at the gorgeous Somerset House. More on that later. Right now, it's all about SS13:
LFW essentials - fortunately Vitamin Water flows (not to mention champagne)
This is where the magic happens; the beautiful Somerset House
Just by
BoBelle London's staircase to our offices - mannequins in stunning SS13 looks - monochrome is set to be a key look next season
Once you've queued outside, this is the queue inside to attend the shows - well worth the wait, obvs
A quick snap before the show begins
A key look for SS13 - beautiful sumptuous fabrics in delicate colours and shades, as seen at Corrie Nielsen
Blocked shapes and lots of silk - again, black and white are the shades to watch out for
Ruffles and attention to detail on porcelain was a trend for next season
Everyone wants a piece of the action
The dip-dye effect works so well on this stunning ruched effect
My personal fave of the whole show - stunning by Corrie
And off to more!

To put it mildly, we have been quite busy here at
BoBelle HQ. Not only are we set to move next week to the beautiful fashion hub that is Somerset House, but we are also getting our new lines together for the launch at the end of the month, designing the website and more. However, how could we refuse going to Vogue's FNO? That would be sacrilege. So off we teamed after work to get the lowdown on one of the nicest streets in W1, Bond Street. Here are a few pics:
Sporting one of the new BoBelle beauties set to launch this AW12
I kid you not, the queue for this pop up tent was massive; chocolate vodka, anyone?!
Just to give you an idea of the types of queues some people faced....crazy.
Ah....a refreshing cocktail was in much need. Thank you, Burberry
The Hermes Swinging Silk entertainment was stunning! The dancers were fantastic; they really got the crowd going
This gives you an idea of just how many people turn up for Vogue's Fashion Night Out. This time last year we were at the one in Madrid
The atmosphere is really electric at these events and there is a lot of mingling to be done. The goodies on offer for this night only are incredibly tempting and what better way to start the new season than taking part in this fab event?!
Behind the scenes
2 Aug 2012 12:53 AM (12 years ago)
I have just returned from beautiful Paris seeing a show and getting inspiration for our new BoBelle London collection which is set to launch very, very soon......
Whilst I was there I couldn't miss the Louis Vuitton and Marc Jacobs event at Les Arts Decoratifs. What I loved about that exhibition was the attention to detail. For BoBelle's new collection we have spent the equivalent of weeks, if not months, researching, testing, amending and then reverting back to the drawing board to bring our customers the best in British design and manufacturing. I was of course thrilled to see that at LV they too do the same:
The above image is an example of just that; an idea is first thought of, sketches are drawn, patterns are then made, canvas prototypes are produced, leather prototypes are then produced, amendments are made before the final sign off for production. This is a very long process and one that
BoBelle is too heavily involved in. Here are a few images of one sample being hand made right here in London for
our new collection:
Above: patterns are being cut to scale by hand
Above: finished patterns hang in place
Above: example of the leather that we have selected for this particular bag style - it is oh-so-soft and tailored for this particular style
Above: just one of the many machines used for stitching
Above: our sample is almost ready to be assembled and finished
Above: an up-close shot showing the attention to detail on one of
BoBelle London's new handbags
As you can see, an awful lot of detail goes into hand crafting each and every one of our
BoBelle London handbags. Only the finest leathers are used, the most exquisite fittings and the most sumptuous finishings. This really is UK handbag manufacturing at its best. Register
HERE to be the first to know of our launch.
When designing and thinking of new developments it is important to reign in on all of your senses. So many ideas are born this way and on a recent overseas trip so many textures and vibrant colours inspired us for BoBelle's new collection:
I personally fell in love with the layout of this stone wall. How it stays in place is amazing! The texture of the stones and the varying colours deepened by the sun is so natural. The square yet rounded shape also has inspired us for the new collection set to launch this Autumn 2012.
Who doesn't love this colour?! The aqua shade is just so soothing and relaxing - blue is a big colour for AW12 and we have some beautiful styles coming in this shade. I too personally loved the natural ripples and flaws - a bit like the natural grains on leather.
This fushia pink is incredibly striking and has that automatic feel-good factor. BoBelle has a very special pink clutch coming for AW12 - perfect with any LBD. We cannot wait to show you all.
Green is set to be bang on trend this autumn, too, and the texture of this olive tree surviving in the heat really inspired us.

After months of planning, researching and implementing, we are proud to say that the limited edition unique BoBelle London Crown Clutch is now available to buy:
http://www.bobellelondon.com/buy.php
This beauty is hand made right here in London using the finest leathers, suede and is encrusted with Swarovski crystals. The detail of this limited edition piece is exquisite; as such, only 300 are being produced to ensure its exclusivity. The design was dreamt of by the design team earlier this year - we wanted to create something über special and über British for our customers in celebration of 2012; what with the Queen's Diamond Jubilee, the Olympics and the re-launch of BoBelle London. Several other variations were thought of, but the Crown Clutch just blew people's breath away.
One of the finest couturiers is working on hand crafting this clutch for us and we are proud to be so involved in the making. This collector's piece can then be handed down to next generations; it really is a true investment. Each piece is individually numbered, suede lined and presented in its own wooden collector's gift box, making it so incredibly special. Do let us know what you think and if you have any questions, please do not hesitate to contact us.
The BoBelle London Team
Jubilee Fever!
6 Jun 2012 7:43 AM (12 years ago)

We have a great international following at
BoBelle London and we thought we would post up some pics from the fabulous Diamond Jubilee event that was all over the UK this weekend. It really was a once-in-a-lifetime event and boy, did we go all out and have fun! We were obviously wishing for glorious sunshine, but instead we got rain - the classic British weather. Still, that certainly didn't stop us Brits from going all out; from street parties through to concerts, come rain or shine, we had a good time!
Here are a few pictures from the Sunday procession and Monday antics in St James's:

Along with copious glasses of English sparkling wine, a truly British day would not be set without Gin Slim and Pimm's (rain optional)
BoBelle London's new HQ is going to be at the glorious Somerset House and we were thrilled to have watched the 1000 boats go by along the Thames from our new to-be HQ. By this stage there was plenty of music, 'hooraying' and good old English banter. We actually got a fabulous pic of the Queen herself - it's funny how patriotic we all are at heart.
On to Monday and Her Maj was given a special concert in the Mall. Unfortunately we didn't get tickets in the ballot so we instead ushered down to St James's Park and watched from there. The atmosphere was electric and the performers were incredible. Tom Jones especially singing 'Delila' got the crowds going. The weather was dry and very pleasant; all in all, perfect.
Took this on the phone and thought it was pretty cool - the London Eye shining in Blue, White and Red. Stunning.
We hope that the Queen, as well as our readers, had a wonderful and memorable Diamond Jubilee!

A lot of people ask us where we get our inspiration from and the drive needed to grow a
brand. This comes from a massive variety of places, and living and working in London is the perfect place for cultivating that inner creativity. Sometimes you just simply need to go outside and unleash your ideas from complementing styles, brands and nature; this week we went to Tower Bridge and the Christian Louboutin exhibition, finishing with the cr
ème de la cr
ème, Herm
ès:
Light installations, use of shapes and the muddled layout certainly makes you think of the playful side to accessories....
The silhouette here is incredibly powerful; striking, sexy and oh-so-feminine. Such a simple image certainly gets the creative juices flowing for AW12.
The playfulness of shoes hanging in the foyer staircase surrounded by hula hoops emphasises the child-like qualities that such styles bring. This can then of course be incorporated into other accessories.
The French 'Entrée' and play on the logo for the 20 year celebration again is inviting yet sexy and playful. The neon lights add a sense of naughtiness and again the femininity side of the shoes exudes through the whole exhibition.
The grandness and sheer dominance of Tower Bridge is incredibly striking and powerful. For us this can then translate into creating an accessory that represents power, reliance and resilience. The Power Bag.
This image strikes an open and fluid concept for our designers - and new 'holiday' ideas were consequently dreamt of.
The modern bridges across flats near Tower Hill brings a real sense of modernity to styles - practical yet new. Incorporating such ideas into our accessories, for example with our new ipad ideas, is grown from such inspiration.
The natural light shining through one of the most fabulous architectural creations in London is superb and just really brings the nature side of working with leathers and natural materials home.
Who can not laugh at the statue wearing a Birkin? The most classic handbag ever - but did you know that it took Hermes 100 years to make their first handbag? The exhibition is fantastic as we certainly hope it opens people's eyes into the intricacy and detail involved in creating such beauties.
BoBelle London is set to launch its new collection this year which is all
hand made right here in
England. For the public to experience and realise the efforts involved in hand crafting something of such importance is fantastic for us as a brand and we cannot wait to open our doors later on this year to show the public all of the detail that goes in when making our
accessories.
Please register for further details
HERE.
On Thursday 3rd May (where has this year gone?!) it was the annual Drapers Footwear Awards, and this year was very special as they brought in Accessories, too.
The judging was back in March - I was among companies such as Schuh, Marks and Spencer, Secret Sales and others. It was a great day and the calibre of entries was very high. We spent the whole day (fuelled with fresh croissants, tea and then macaroons) making notes, debating on each brand and then finally selecting our winners. We weren't allowed to say anything, obviously, so it has been over a month of keeping stchum!
The Awards night itself was fantastic. As you can imagine, I was the presenter for the Accessories Award and was honoured to present such a prestigious title. I arrived punctually at 18.30h for our rehearsal and managed to take a lovely picture of the backdrop and Ballroom where the Awards took place at the stunning Grosvenor Hotel on Park Lane:


The above photo was quickly taken before all of the guests arrived. On the menu was flowing champagne followed by a three course delight: British seared asparagus with parma ham, fillet of beef with dauphinoise potatoes and chocolate torte. Yum.
After a busy, busy day of BoBelle-ing (more on that soon) I had to rush home at 16h and begin the preparations of beautyfying myself. Having tried on several dresses I finally selected my gorgeous purple slim line dress, Bulgari necklace, Christian Louboutin faithfuls and my piece de resistance, our brand new Cocktail Hour Clutch. Ladies (and gents), I give you a sneek preview of what is to come at
BoBelle London:
I was on stage with Emma Hill (comparing our chosen red-soled footwear) when I presented the Best Designer for Accessories. I couldn't not put up a picture of our gorgeous new clutch though, soon to launch in June.
For up-to-date details on the new launch keep reading here, on our
Facebook,
Twitter and sign up for our
newsletter. Things are hotting up at BoBelle London, be sure not to miss out.....

The BoBelle Clearance Sale has just launched and here are a few of our favourite bargains (find lots more at
www.BoBelle.co.uk) :

The
Atlas ipad2 sleeve is truly stunning. Store your treasured accessory in this beauty - eye-popping
scarlet is a shade that never dates (and at a very nice price tag....£30.00).

Our most popular accessory at BoBelle London is the
Apollo iphone case.
Turquoise Blue, and indeed most shades of blue, are bit hits for SS12. Grab your bargain now - only £20.00.

The
Chiswick is the perfect day to evening bag. The size of this handbag is perfect for all the essentials and the handle drop allows you to wear it on the shoulder or through the arm. What's not to love about this
black eel leather beauty? A snip at just £99.00.

We sell masses of
wallets at BoBelle London - and here's why. Your wallet says a lot about you and in the world of business, you need to look the part. Carry your cards, coins and business cards in the stunning
Chloe and you'll want to get your wallet out at every opportunity - £39.00.
The
BoBelle London Clearance Sale is not on for long - be sure to snap up your bargains now, while stock's last. Happy Shopping!
Christmas is always a difficult time of year, throw in a recession and people trying to not spend so much and you've got yourself in a little pickle. Fret not people. I have managed to find some great buys this year which do NOT involve Boots 3 for 2 (or M&S), those bath products we really secretly hate or that autobiography/DVD that is just truly terrible (and going straight to the charity shop). No, I have managed to get all of my gifts this year using independent boutiques and have been thrilled with the outcome (plus it makes shopping much less stressful and, shock, enjoyable).
Here goes.... for me traipsing round Selfridges at this time of year is just too much for me to bear. I don't know about you but just where do all of the people come from?! And then you wonder if you're getting a good deal or not... So, I assessed what my hubby needed and thought of the brand I wanted for him (Hugo Boss). I then did a little research online and found a great site for the men in my life who like a sprinking of luxury (I am a 'less is more' kinda gal and buying two or three great gifts rather than 10 rubbish ones) - it's called
Wheelers - they were really helpful and although the delivery was not as efficient as
BoBelle's , I was pleased with the packaging and with their customer service. It is a little find, I think!
The next was a site I found was when I was speaking to someone on Twitter and they are called
Gift Genies - they have a site that seemingly they feature products on that are that little bit different. We always buy a couple of serious gifts and then always a jokey one at our household. Gift Genies has some great, funny and novel ideas that are just a little bit quirky; perfect! They link the product to the sellers site and it is a great platform to find independent retailers who have put some serious thought into their buying. I am against the following dull gifts; socks, stale Ferrero Rocher (what is that about?!), Baylis and Harding bubble bath. Gift Genies offer ideas that have a little thought to them.
Now, I am going to let you into a little secret....I don't normally shop at 'discount stores' but when I was searching for the Elizabeth Arden 8 Hour Cream in a pot (rather than in the white tube) I came across a site (excuse the terrible name)...
Cheap Smells - obviously I did some research to check it was legitimate and seemingly I think that their service was excellent (not to mention the price). They don't carry much stock but they do have a few classy finds (FAR better than 3 for 2 at Boots...)
Food is always a winner with our household and at
Lidgates (Holland Park Avenue) I will be getting my Nan one of their famous pies (truly scrummy) which is ideal for her on Boxing Day, along witha photograph of her and I from the summer.
Jeroboams on Holland Park Avenue have some gorgeous home made delights and these are great for spoiling my family with (beats Tesco any day).
Daunt Books is a favourite of mine; they have the most wonderful array of books there and the knowledge of the staff makes a visit there just so enjoyable. Although you might be screaming 'Amazon' at me - take a minute to think of the difference you will make to the shop owner by spending your money there rather than at a multinational. If you can't do that at Christmas, then when can you?!
Businesses, and small ones at that, really do need your support this year especially. If you want to see them still on your high street (or now they tend to be off the main streets) then shop with them! They can help you find the perfect gift at a particular price. They will probably even give you a discount and gift wrap free of charge. Don't be afraid to shop at boutiques, they won't bite! The buyers scour the shows trying to find the best fashions for you and charge the most honest and fair price. They might not be Topshop or H&M (one of my worst nightmares is to be wearing the same dress as someone at an event), instead they have gone out and set up on their own and we should be encouraging that entrepreneurial flair and embrace individuality.
Have a wonderful Christmas everybody and happy shopping!


Today it is Day 3 at Vogue Online Fashion Week and to celebrate BoBelle London are giving away a FREE Demeter travel wallet/business card holder/Oyster card holder with every Chiswick Handbag sold!
The
Demeter is perfect (it is one of our most popular styles) as it is ever so soft and oh-so handy. Store your cards in style and get rid of your tatty freebie IKEA Oyster card holder now! The
Demeter is true luxury, and it is free! Just add your
Chiswick Handbag to your basket and the
Demeter will be sent in the same delivery.
Our fave of the
Chiswick is the
Rioja Red, but classic
Black is always a winner too. Try our Deep Purple and we guarantee you will be smitten. Eel skin leather is incredibly soft; you'll sit stroking it and will become an instant fan, not to mention the envy of all around you.
Take advantage of this great offer today knowing that 20% of the sale is going to charity.
Enjoy!

BoBelle London is thrilled to announce that it is taking part in Vogue's first ever Online Fashion Week.
Today is Day 2 and we wanted to share our secret - 15% off all orders placed at BoBelle London!! Simply enter 'voguebobelle' into the promotional code at the checkout et voila, the discount is yours.
And to top it off - we are giving 20% of proceeds to charity - so you're doing a doubly good deed.
Happy Shopping!


With the final payday before Christmas now behind us, it is time for Christmas shopping to start in earnest! Here at BoBelle London we’ve all been busy taking advantage of some of the fabulous gifts in our Boutique, where you’ll be sure to find something for everyone.
With prices starting from as little as £12, there’s something to suit every budget; from quirky stocking fillers to chic wallets and handbags.
If you’re looking for little extras for a loved one, then the Apollo iPhone case or Demeter card holder (perfect for credit cards, business cards and your Oyster card) are great for men and women of all ages, and are guaranteed to add a dash of elegance to any Christmas morning.
The Nyx coin purse or Hestia keyring purse are ideal for stockings for a girl of any age – practical and beautiful, yet fun and unique at the same time!
If you’re looking for something for the man/woman who has everything (including a brand new iPad 2), then our gorgeous Atlas case comes in a variety of colours, all handmade using luxuriously soft eel skin leather.
For the fashionista of the family, why not make her the envy of her friends with the gorgeous new Brackenbury satchel, and matching wallet? Available in rioja red, light grey and mocha, you can choose the perfect colour for them!
Then there’s always that tricky-to-buy-for man. Whether it’s your boyfriend, husband, brother, father or father-in-law, we all have one. This year solve your problem, and treat him to the classic Zeus wallet. Available in black or cherry chocolate, any man will feel lucky to have one! And it’s got to be better than socks. Again.
Finally, for all the women you need to buy for, there’s BoBelle London’s specialty – beautiful and long-lasting purses and handbags. No woman can ever have too many, especially when they’re as stunning as ours. Whether you choose the Chloe, Aphrodite, Hemera or Chiswick, it’s sure to become a staple of her wardrobe, something she’ll treasure forever.
To help you out a little extra, BoBelle London is hosting a very special shopping evening at our New Quebec Street boutique, on Thursday December 15th, when we’ll open a little later than usual, and you can enjoy a glass of mulled wine, while getting all your shopping done in one fell swoop. And with a special discount too. Lovely!
If you’re struggling for ideas on what to wear for all your Christmas engagements this year, why not help fashionistas celebrate the fabulous tuxedo, which is 150 years old this year. This season everyone is paying tribute, with classic looks returning from Yves Saint Laurent, and modern twists being spotted on the catwalks of Moschino Cheap and Chic and Mason by Michelle Mason. Perfect to wear to even the most formal occasions or casual after-work drinks, the tuxedo jacket is sure to make any woman feel sophisticated, sexy and will undoubtedly cause a stir.
If you want to work the androgynous look to its full potential, wear a classic tuxedo with sharply tailored trousers and timeless black stilettos. Keep hair simply swept up, ensure your eyes are dark and smoky, and finish the look with the beautiful Theia clutch from BoBelle London for an extra touch of elegance.
For the ultra stylish, the updated tuxedo is just the thing for Christmas parties this year. Take inspiration from Alexander McQueen’s tuxedo jumpsuit and keep the look softly feminine with BoBelle London’s Melissa clutch, or for a more structured look, partner your jumpsuit with the new Brackenbury satchel in light grey. For a more playful take on the tuxedo, try Moschino Cheap and Chic’s fabulous full-on jumpsuit. A simple small clutch is ideal to complete this look, and the Athena clutch fits the bill perfectly.
For a more subtle homage to the style, try the bowtied shirt from McQ, add some quirky brogues and BoBelle’s Brackenbury satchel in Rioja Red to complete an understated, but totally on-trend look.






Things have started to get busy at BoBelle London and we are getting in the festive spirit! We have a gathering on November 17th (this Thursday) and if you are in the area, we would love you to attend! The whole street is getting involved and there will be all sorts of delights on special offer, music, champagne, mince pies and more - New Quebec Street is only 2 minutes away from Marble Arch tube - simply turn left out of the station, turn left down Old Quebec Street and walk to the end - New Quebec Street is opposite!
Don't forget to start your Christmas shopping soon....we have some gorgeous new accessories at BoBelle London and all are perfect for all budgets. Give us a call if you have any questions, or pop into our boutique and say hello!
Have a fab weekend!
Claire
Hello all,
I wanted to let you know that I have been shortlisted for 2 major awards this week.....I pray I win both!! They are both fabulous and to win would mean so much to me.
First off is the Women of the Future Awards:
http://wof.realbusiness.co.uk/2011-shortlist - I am so thrilled to be in with a chance of winning as Thea Green (founders of Nails Inc) won the same award last year. To be associated with her is just so flattering. She is a real inspiration.
Please keep all of your fingers and toes crossed for me! If you haven't already, please see BoBelle London on
Facebook and
Twitter and please do forward onto your friends and family as there is no better way to grow a business than by word of mouth.
Thank you so much for your support,
Claire x
Good morning all,
Apologies for not writing sooner; I have been away on honeymoon for a week in the Big Apple - and what fun it was! Plenty of sightseeing, shopping and general New-Yorking. One of my favourite areas was that of the Meatpacking, merging with Greenwich Village - so funky and uber stylish; far away from the hustle and bustle of Time Square. And the shops....wow. Well, I had a magnet to Louboutin and fell in love with Theory and some of Helmut Lang's new AW11 pieces (some of which you can get at the fabulous
net-a-porter.com. His asymetric styles are just so flattering (and go perfectly with
BoBelle's gorgeous new
Brackenbury and
Chiswick bags). These Smoking pants below, classic blazer and
Brackenbury Satchel look so perfect together - and so wearable for the new season:



The choice in the States is vast and most flock to the department stores for inspiration. My advice? Head out of town and wander around the small boutiques soaking in the new trends, colours and styles. It is far nicer and less stressful, I found! Plus, there are no queues for the changing rooms and the assistants can help you pick the perfect outfit. Then there is the bonus of sauntering along and finding a bar and enjoying a much-needed cocktail and a sit down. Marvellous.
I have to say though, writing this blog now with the sun shining in the office in West London and a proper cuppa to hand, I do wholeheartedly love London - it is full of endless possibilities, excitement and above all, BoBelle! What is your favourite spot in London? Mine has to be St Paul's - its sheer domination, size and history makes it the most interesting spot for me.
Enjoy the sun, fellow readers!
Claire
Yesterday I read something that, to be honest, I normally avoid....the Metro. It's not that I don't like the newspaper, it's just that I would rather spend my time reading something more substantial, or spend my time plain old thinking (I think a lot as an entrepreneur - sometimes resulting in severe brain-ache).
However, one article caught my eye and it was that regarding
Richard Branson's Centre of Entrepreneurship. This is going to be based in Montego Bay and the man (one of my true inspirations), yet again, is pioneering for young entrepreneurs to follow their creative juices and set up on their own.
Being an entrepreneur isn't easy - many people ask me how I manage to fit everything into a working day/week/month/year. Half the time I don't know how I do it! I guess being motivated is a start, and believing 110% in what you are doing. Branson advises that although we all make mistakes, will that/those errors 'bring the house crashing down around you?' The answer is normally 'no'. So in short, learn from your mistakes and plough on. I think you have to be a certain character to do what I and countless other entrepreneurs do. Firstly, we are all slightly mad (not in a scary way, obviously, just so motivated and driven it is quite strange.....), we have guts, we think strategically about everything and we constantly mull over how to better ourselves and our business; we never miss an opportunity. This then begs the question again of being slightly mad - running a business and getting credit for it can take years and years - it is a long, drawn-out process that can cause a lot of frustration and pain along the way, but is so 100% worth it, in my opinion.
Branson includes a wonderful example of how his help and assistance brought life, money and a career to one lucky man. By offering intense
mentoring and
direction Branson helped a young designer to go from owning a tiny fashion design operation to being a big brand label showing at LFW and opening a string of retail outlets. I am salivating with awe and amazement. This is what this country needs (Branson, if you are reading this, please do contact me,
Claire Watt-Smith!!), and indeed every country needs;
mentors who provide a strong
network of
support for young talented business people. Without it, in this highly competitive and easily accessible global world, how can one young person do it on their own? We all need people to look up to and to contact when needed. Heather Wilkinson at
Striding Out is a fantastic business coach. I was lucky to have won the Inspire and Mentor with
Marie Claire, so see the talented Kate Bostock. Lastly, Craig Martin from DediPower is a true inspiration to me - my network might be varied, but I think that is the best way. Don't forget also your friends and family; they provide something so special, it is beyond words.
Running a business may be far from easy, but as Lesego Malatsi Mzansi quotes: "If entrepreneurs are well-equipped, well funded and supported then they will be able to contribute to the growth of the country by paying taxes, helping alleviate unemployment and fighting poverty". I think let's start - heck, we could all do with some mentoring! Cameron (and Mary Portas), come on!!
Claire Watt-Smith

Having had a fabulous newtworking lunch with those wonderful ladies from Kleinwort Benson, I thought I would stroll the 2 and a something miles through Mayfair and central London to view some of the collections at LFW. It was a glorious day and whilst ambling through the crowds at Regent Street down to Piccadilly and beyond, what do I stumble across but the biggest M&M's shop ever - in fact its proper name is 'M&S's World'. Wow. I used to love M&M's as a child! Just in case you hadn't seen this chocolate haven, have a peek here:
Isn't it amazing what a brand can do? The layout was oh-so-clever as you had to go downstairs to get to where the actual sweets are, thus having to walk through the cushions, mugs and toys in order to get there (increasing your chances of buying something on the way). Not to mention passing the lady at the front who asks if you'd like a basket. Really, very clever layout.
Having satisfied my chocolate fix without actually purchasing any (I may be a fan of business and strategies, but paying over £2.00 for 100g of M&M's is just robbery! As if they advertised the price anyhow, that was only divulged when you got to the till and realise your child has totted up a £20 bag of chocolate...) Anyway, I was off to LFW to enjoy the exhibitions and to enjoy a cheeky cocktail or two with a friend of mine (who is so lucky as not only does she go to the Burberry and Mulberry shows, she also received a personal invite from Erdem. I was not jealous....obviously).
The day was stunning with bright blue skies and wonderful, wonderful fashion:

I haven't yet been to New York fashion week, so I cannot really comment, but all I can say is 'wow' to the setting for LFW - where else is simply more breath takingly eye catching than Somerset House? Truly stunning.
BoBelle London has some gorgeous new accessories launching for the Christmas period and our new
website (launched
NOW!) is set to be a real winner with you all, I think.....Fashion is very important to us Brits and I hope my London label is loved by you all for its sleek and classic designs, amazing quality finishing and subtle branding. The economy might be a little wobbly right now, but invest in all things long-lasting, such as those accessories from
BoBelle London, and you will thank yourself in years to come. Great Britain has to nurture new businesses and designers to help push through this tough time - LFW is so monumental and deserves all of the fabulous attention it gets. Long let it reign.