Founders of Envato (Photodune) are to exit the industry following an acquisition by Shutterstock
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Envato founders exit in 373 million deal
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Advertise HereShutterstock have announced reaching 1 billion dollars paid out to contrubutors. The figure is calculated across all sites in the shutterstock network, bigstock and offset, and includes both royalties and referral commissions.
The graph shown in their blog post immediately caught my interest - not sure why but graphs with dodgy axis always scream out at me... (this was indeed quite inconvenient when watching Al Gore on his scissor lift)
The numbers plotted out on a linear scale are shown below, a distinct slow down in payouts since 2015 is revealed.
Recently on this same subject Shutterstock enterprise grown is gone on seekingalpha (investment website, cached version of this still to be found on google) points the slowdown at shutterstock having exhausted growth through their enterprise customers.
From a contributors perspective, assuming you submit to both shutterstock and also adobe stock/ex fotolia then I think there is little to be concerned with in the short-medium term.
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Advertise HereIf you're an istock contributor you will already be aware of the new Getty images "ESP" submission platform coming soon and the closure of the existing submission system at istockphoto (aka "xnet"). Somewhat annoyingly the powers that be have decided not to migrate data from the old platform; said platform has been somewhat hobbled for the past couple of months anyway, but now is an excellent time to take a look at the stats over the years before they're gone for good!
I started uploading to iStockphoto in 2003. A lot has changed - I’m not even 100% certain I wasn't still on dial up in the UK, if not I was certainly on my first cable modem with 600Kbits/s symmetric (and wow did I think that was the dogs dangalies back then...)
Total is cumulative and the upper line (sorry about the colours here). This graph is mostly for reference and useful when looking at the next graphs. There's not really much to say here, I’ve been adding images at a sporadic but linear-ish rate (I did upload more than average in 2016).
Before 2009 "file downloads" were all there was. Since then we can see individual file sales decreasing, made up for in volume by sales from partner program and subscriptions
Overall, averaged out over the years revenue is on the way up. I'd hope so considering I'm uploading more images! More images in the portfolio means we need to look at RPI...
RPI is going down, but not as much as I was expecting, nonetheless it's approx. half to 1/3 of what it was for 2009 and before.
But, there is a big problem with looking at RPI, especially over long time frames, it's capable of being diluted by old images in my portfolio. I don't curate my portfolio once uploaded (to make the playing field level for all agencies to compare).
I don't have an easy way of calculating RPI for a rolling window of images uploaded in the previous 3 or 5 years, I think that might be a more useful statistic and less prone to error.
Hopefully there is something here to compare your own results with. Certainly not as gloomy as I thought things might have been; especially industry wide considering how much ground istock have lost to shutterstock.
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