How to Design Alpha to Beta SEO Experiments 10 Apr 2019 5:30 AM (6 years ago)
When I first began publishing the SEO Theory Premium Newsletter in May 2012, I included many articles about how to design and conduct SEO experiments that were more reliable than what you normally see in SEO case studies. Unfortunately the Web marketing industry continues to practice bad experiment design. That’s because there are no industry...
Reciprocal Linking Is Now Safe: So Why Aren’t You Using It More? 7 Feb 2019 3:39 PM (6 years ago)
Here is an article I shared in the August 12, 2012 issue of the SEO Theory Premium Newsletter. The advice is still useful and relevant today. I’ll explain why below. —- Begin Citation —- * LINK ACQUISITION TIP NO. 10 ( Link Reciprocation Strategies ) * Reciprocal linking has earned a bad reputation through the...
What are Zombie Links and What Should You Do about Them? 24 Sep 2018 5:00 AM (6 years ago)
Whether you use the phrase “zombie links” or not, you and your clients probably have them. Most people are so dead-focused on acquiring more links to their Websites they rarely talk about monitoring the health of the links they have already acquired. Sure, if you’re an SEO provider the first thing you do for a...
Why You SHOULD Try to Rank for Low Traffic Queries 6 Jul 2017 4:30 AM (7 years ago)
One of the most popular pieces of SEO advice I have read through the years is that you should never try to rank for queries that no one uses. These 0-traffic queries are derided as the mainstay of “snake oil SEO”. Although there may still be self-appointed SEO agencies that guarantee number 1 rankings for...
How Your Hosting Provider Hurts Your SEO 22 Jun 2017 8:02 AM (7 years ago)
A popular topic among SEO bloggers in 2016 and 2017 has been “how to speed up your Website”. To date they have a very mixed record on the quality of advice they share. It’s obvious to me which of these writers manage Web hosting accounts on a daily basis and which ones don’t. Virtually every...
Why Did Walmart Fail to Compete with Amazon? 14 Feb 2017 4:42 PM (8 years ago)
Ten years ago Walmart was the retail powerhouse of the world and Amazon was still struggling to prove itself to a highly skeptical investment community. Amazon stock was selling for about $39 a share on March 1, 2007. Today it’s going for over $800 a share. By comparison, Walmart shares have risen from about $47...
Everything You Know about Google’s Mobile First Index 8 Feb 2017 6:15 PM (8 years ago)
A while back Google announced they were working on a “mobile first” index. Based on what they have told us so far the Mobile First index will: Possibly be live by the end of 2018 (or not) Use mobile versions of desktop pages as the canonical index sources You won’t need to change your canonical...
How Do You Optimize WordPress Automatically? 12 Aug 2016 4:30 AM (8 years ago)
This is, unfortunately, a very common question among bloggers and it illustrates just how much fear and ignorance Web marketing consultants and agencies have spread among the general blogging community. Almost every day someone asks on social media or a forum somewhere, “Is there any way to get [my blog] optimized automatically?” Let’s clear the...