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BNI EDUCATION – What Stops Other People Referring Work To You. Is it Your Fault?

Bad Habits That Prevent Referrals and Hurt Your Business in the BNI Meeting

As a member of BNI, you understand the power of referrals to grow your business. 

However, many professionals unknowingly engage in bad personal habits or undermining behaviours that prevent others from referring clients to them, meaning less referrals to them.

If you had a bit of food on your face, you would want to know wouldn’t you?  That way you don’t go through the day putting people off.  It’s kinder to tell you. But I’m only going to tell you in this blog post.

Are Your Ready?

Would you like to know what those bad habits and behaviours that are absolutely sabotaging your ability to get referrals?

Here are the most common habits and behaviours that quickly sabotage your referral network and some tips to overcome them.

Tardiness and Unreliability

One of the quickest ways to lose the trust of your referral partners is by being chronically late or unreliable to the BNI weekly meeting.

When you fail to show up on time for meetings which is 6.45 am by the way, fail to return calls promptly, or deliver on your promises, it signals to others that you may not be dependable when it comes to serving their clients.  

Sure – this may be totally wrong and you may spring into action in a completely different way when you have a client BUT getting referrals is all about PERCEPTION.

Members will not feel safe sending their close contacts to you if you cannot show an ability to be timely.

There are so many members over the years who missed out on so many referrals because they didn’t make the effort to be on time all the time.  We just felt unsure about them.

Imagine if you were an employee for a business. Would it be acceptable to turn up each day at a different time. Would your boss say something. They probably would. At BNI we tend not to because we are not your boss.  We just refer less to you as a consequence. Trust takes a long time to build and moments to destroy. Each time you don’t turn up, or are late you are destroying trust.

Make it a priority to be punctual as nothing kills your referability like tardiness or a “I don’t really care” attitude to timeliness.

If you are habitually late, try this.

1. Remind yourself that unless you arrive on time you are wasting your time.
2. Prepare everything you need the night before like clothes, badges, 60 second referral request so you’re not stressed about it in the morning.
3. Put in your referrals, one to ones and closed business if not done.
4. Set the alarm 10 minutes earlier than you have been to give yourself time to get ready or set two alarms. 
5. Remind yourself of something to look forward to in the morning like your first coffee or chance to connect with other members so it gets you moving.

Leaving The Meeting Early

By leaving early regularly you signal you  don’t want to be there.  If you have left early more than twice in 6 months then you will have lost referrals.   There are times we need to leave early. Like for emergencies or for professional training events, but these should be rare.

If just leaving early becuase you booked in a job or a client then other members notice and will hold back on referrals you would have otherwise received, or passed to someone else they trust more in there other networks.  Leaving early kills your referability.

If you do need to leave early, pre warn the members and have a solid reason for leaving early, otherwise we just see you go and might think, we are boring you, you are not committed to the group, you have better things to do than be with us.  

That hurts our (the members) feelings a tiny bit. We are human and not robots after all.

Consequence: If you leave early you’ll miss out on referrals you would have received.

Tip: Make a decision that your referral meeting is more important and schedule your work appointments so you can leave at the end of the meeting and participate fully.

Tip: If on a particular day you know you have to leave early, get a substitute instead. BINGO.

Being on Your Phone and Not Engaged in the Meeting

If you are constantly checking your phone and not listening in how to help your members. You will get far less referrals over time than you would have if you were attentive.  

It’s basic human psychology.  Your not prepared to listen and engage with me so I’m not going to trust my referrals to you.

And yes everyone notices.  It’s pointed out to others at CSM meetings (The Chapter Success Meetings).  Bobby is always on his phone.  grumble, grumble.

Consequence: Members feel less comfortable referring. 

Tip:  Put your phone face down or leave it in your bag – after checking it’s on silent of course.

Not Showing Up at All and Having No Substitute

You should aim for 100% perfect attendance if you want the maximum number of referrals.  I and many other members don’t give referrals to those who don’t show up consistently. 

If you cannot make the effort to organise a substitute which suggests three things.

1. Either, that you are not conscientious, or…
2. You are not organised, or…
3. that other people are not willing to help you because they don’t like you enough

Then you will drop your referrals given to you by more than half.  

If you are not there, you can’t be trained on how to get me referrals and if you are not there and I can’t hear who you want to be referred to. That’s a fail and fail.

I and other members simply don’t feel safe referring to someone who can’t be bothered showing up, or taking the time to find a substitute. 

You should always show up or have someone representing you.

Now, If you are sick or a family member is sick, you’ll generally have plenty of advance notice to locate a substitute.  Plenty of notice is in fact the day before if you have some contacts you can call on.

Substitutes have been arranged at 8.00pm at night with 3-5 phone calls.  There are only so many times, members will believe you suddenly woke up ill on Thursday morning for the the third time in 8 weeks.  This undermines members trust of you to safely refer their contacts. Result: No referrals

If you are on holidays, you’ve had plenty of time to arrange substitutes. Likely weeks or months. Having substitutes shows others want to help you which is an indication that you have helped them.

Make the commitment to bring visitors who can be your substitutes when you can’t make it including, spouses, employees, clients, wider family members, suppliers and even friends.  

It makes you so much more referable. Each time you bring a visitor it shows other people trust and like you. This endorses you and makes you look much more attractive to refer to.

FACT: Not showing up or not sending a substitute is a real referral killer.

Lack of Professionalism

Maintaining a professional demeanour is crucial for earning the respect and confidence of your referral network.

• Dressing appropriately,
• Good personal care (Hair, teeth, breath, makeup, clothing condition (clean, ironed?)
• Avoiding controversial topics
• treating everyone with courtesy and respect which means avoiding sexist, racist, or inapropriate jokes in front of your referral partners.

Unprofessional behaviour, such as

• gossiping,
• complaining, or
• getting on your high horse about a pet peeve of controversial topic
• making inappropriate jokes,
• language not suited to the environment.

All of these can quickly erode trust and damage your reputation. 

REMEMBER: You are at BNI to grow your business and get referrals and not to change peoples world views.   You have yours, they have theirs.  Stay referable. Save any debriefing on what annoys you for your family and friends or take Dale Carnegie’s advice from How to Win Friends and Influence People. That is to “Never Condemn, Complain, or Criticise“.

Selfishness and Self-Promotion

While it’s important to be confident in your abilities, constantly talking about your own achievements or only focusing on what you can gain from a relationship will turn people off.

Those types of personalities are takers.  Are you a taker or a giver.

Successful referral partners are generous, genuinely interested in others, and willing to provide value without expectation of immediate reciprocation.

Make an effort to learn about your contacts’ businesses and how you can help them succeed before you ask for yourself.

Do you think that if Mary gives you a referral to one of her close friends, that you’ll want to help Mary in the future?  Absolutely!

And if you give Mary a referral she will definitely want to help you, won’t she? ….  The answer is YES!

And when other members see you give Mary a referral, this is far more powerful than banging on multiple times about how good you are at what you do.   That fact, that you are good at what you do should be assumed until proven otherwise.

We recommend to save the self promotion for your 60 seconds slot where you tell stories of how you’ve helped your clients, but don’t go again about yourself in the Referrals, Raps and Recaps section of the meeting.   Thats now over promotion of yourself. In that section you should be recognising others, thanking people for their referrals and help, and mentioning referrals you have given out.

Talking about yourself again suggests desperation to get a referral and no one wants to refer to someone who is desperate.  Because desperation implies you might not be so good at what you do, despite all of your self promotion.

Failure to Follow Up

Following up with referrals and providing feedback to your referral sources is crucial for maintaining strong relationships.

If you fail to acknowledge referrals from another member, or update your contacts on the status of leads (In the app), or express gratitude, it can make people feel under appreciated and they are less inclined to send you any future business.  We don’t want that to happen do we?

Be conscientious to privately thank and also publicly thank in a very positive and appreciative way, in the meetings, those members for referrals.  

This acknowledgement is so powerful in encouraging referrals from not just that member but all others.   If you give great praise and acknowledgement to someone for a a referral, other members will desire and expect that acknowledgement as well.

Being Disrespectful and Criticising Referrals You Have Been Given Publicly

It amazes me when a Member in the meeting excitedly asks another member how they went with what they thought was a good referral from a week or two ago only to be told publicly it wasn’t a good referral.

Sometimes its even worse and person is publicly shamed with what a rubbish referral it was.

I’m thinking, Are you out of you mind? “Oh Yeah, they didn’t call me back, Or they were too small for me, or he was very difficult person to deal with. 

Never, ever shame another member in front of others about the quality of the referral given. ESPECIALLY when there are visitors in the room.

I remember a member who for three weeks took great joy in criticising a referral I had given her in the meeting and saying what an awful and painful referral they were. They kept on referring to this person as my friend even though they had simply been a previous visitor to BNI that had my number and contacted me to suggest someone to help.  

They never received any referrals from me ever again and didn’t last too much longer in the chapter as referrals dried up from others who unconsciously didn’t want the same to happen to them.

Would you refer to someone or others in the group if you were  shamed on the quality of a referral, that you thought might be good.  It’s better to educate privately on the reasons they might not be a good fit in a respectful one to one.  That’s being helpful and not hurtful.

Criticising the quality of a referral publicly will definitely stop the referral flow for you for a long time.  Instead have a one to one privately and explain why the referral doesn’t fit your business model.

Not Paying Your Invoices in a Timely Manner

Please, If you request work from another member then it’s very important to pay them in a timely manner. 

I have heard several times over the years of a member not paying another member in a timely manner and this robs that member (The slow payer) of future referrals. 

And believe me, members tell other members you are not paying your bills.  This sows seeds of doubt as to whether you are ethical, in business trouble and kills referrals.

Paying in a timely manner is very important.  Word gets around if you don’t and your reputation will be tarnished so please, please pay on time.

This also comes down to monthly meeting venue fees.  If you are struggling, keep the treasurer informed and make progress payments regularly. Just not paying is just not right and will reduce your referability.

Tip: Pay your invoices promptly

Abusing One to Ones for Personal Gain

It’s important to use one to ones for business development to benefit both members.

If you are using a one to one for personal business gain then you will undermine your refer-ability.

By personal gain, this could mean extracting information on how to do something that the other member has expertise in without paying them.   

You should always be paying or offering to pay for another members time and expertise as a sign of respect when asking for personal or business help based on that members expertise.

It disappoints me when I here  “Bob” has asked for another one to one and the purpose is just to extract more information for free from the other member for their own gain. 

Again, word gets around and your reputation will be tarnished. 

You should expect to pay and pro actively offer to pay, for professional advice that goes more than surface deep from another member to protect your own reputation.

Not Helping Out The Chapter & It’s Members. 

If you think that the way to grow big is to just take care of yourself, then you’ll be sadly disappointed.  It called NETWORKING and Not NOT WORKING.  The referral leaders in the chapter are the ones that ask for roles, offer to help out, contribute and they are the members most likely to get referrals.  They want the chapter to grow and succeed and help out.  Believe it or not, all members of the chapter notice a lack of willingness to step up and help out and that means less referrals for you.  If you’ve been asked to do a role and turned it down because you are too busy in your life then you missed the opportunity to increase your visibility, credibility and referability.   Helping out can be buying a visitor a coffee, setting up a banner, putting out the name tags.  Buying something missing from the meeting during the week. Showing initiative. Asking “what can I do to help” shows a willingness to help the chapter. Do that and chapter members will want to help you.  Just keep doing that and your referrals will grow. 

The Key Points Here

In BNI, building a strong referral network is crucial for business growth. However, certain bad habits can hinder others from referring clients to you. These include:

1. Tardiness and Unreliability: Being late or unreliable diminishes trust.
2. Leaving Early: Regularly leaving meetings early signals a lack of commitment.
3. Being on Your Phone: Lack of engagement during meetings reduces referrals.
4. Not Showing Up or Having No Substitute: Consistent attendance is key to receiving referrals.
5. Lack of Professionalism: Unprofessional behavior erodes trust.
6. Selfishness and Self-Promotion: Focusing too much on self-promotion rather than helping others is off-putting.
7. Failure to Follow Up: Not following up on referrals damages relationships.
8. Disrespect and Criticism: Publicly criticising referrals can stop the referral flow.
9. Late Payments: Not paying invoices to other members or the chapter on time damages your reputation.
10. Abusing One-to-Ones: Using meetings for personal gain rather than mutual benefit undermines refer-ability.
11. Not Helping Out. Just turning up and expecting referrals is not enough. Be helpful and that makes you referable.

Addressing these habits and behaviours will ensure you become the most reliable, trustworthy, and valuable referral partner in the room, leading to more and better referrals for life.

BNI Resources For Members

BNI EDUCATION – Everybody, Somebody, Anybody, And Nobody

Everybody, Somebody, Anybody, And Nobody

This is a little story about four people named Everybody, Somebody, Anybody, and Nobody. 

There was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought that Anybody could do it, but Nobody realised that Everybody wouldn’t do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done

How does this story relate to our 60 Sec. commercials? When you ask for Everybody, somebody, anybody it leads to NOBODY!

When you do your weekly member presentation or infomercial… you need to paint a picture. There are two basic ways to go about creating a great weekly member presentation:

1. First is to describe an ideal referral to you… what does that person or company look like. Here’s an example: I am looking for an introduction to companies with 20 or more employees, preferably in the financial industry… cpa firms, payroll services companies, banking… an introduction to the ceo is ideal.
   
   
2.  Or… better yet… get specific. I am looking for an introduction to facilities manager at ABC retirement village Company as they are a perfect match to my target market. The ideal person to meet is Joe Blogs who is the CEO.

You can also ask for introductions to professions that are great referral sources for you. For example, an acupuncturist might ask for an introduction to other chiropractors.

It’s simple.. You need to help your fellow members to help you… by being specific.

Source: Unknown but I heard it first from David Cole many years ago.

BNI Education – 60 Seconds To Grow Your Referrals

BNI EDUCATION – Weekly Presentation.

Your weekly presentation at BNI is like a sandwich

15 November 2019 by Richard Foulkes

(I have copied this from another site and this comes from Richard Foulkes)

Our weekly presentation, 60 secs sales or elevator pitch, sales manager minute, weekly sales presentation or the ask…. call it what you will, is our opportunity each week to build our visibility and credibility.

Crucially, it is where we ask for the referrals, we want so we can be profitable in BNI.

Each year we have around 48 minutes to educate our fellow chapter members about what we do, why we are good at it and importantly the exact type of business we would like referred to us.

So, are we using our time to our best advantage?

Your weekly presentation at BNI is like a sandwich….

When you pitch at BNI your weekly presentation (60 seconds) should be thought of like a sandwich.

The combination of bread and filling is what makes the whole sandwich delicious to eat.

The bread should be the same each week but the filling should be different.

The bread…….

So, what is the bread? The bread of the sandwich or the constant of the pitch is made up of:

•Your name and company.

•Your position in the company and your BNI category.
(Both these give you authority and credibility)

•Where you carry out your business.
(This shows how convenient it is to do business with you.

•Then there should be a statement as to why you are qualified to do you the work you do. (This can be experience, membership of industry body or an actual qualification.

This is key for credibility and can be the same or change each week. Never assume members or visitors know that you are good and/or qualified for what you do.)

Start with the end in mind……

When preparing your weekly presentation (60 seconds) think of your specific referral request before thinking of the filling because the filling gives the reason why a member might want to introduce your specific referral to you. The filling has to flow to your specific referral request.

If you sell Business to Business then you should name the company and the person and the position of the person in that company. If you sell Business to Consumer you can’t name the person but you can be very specific as to the type of person you can help.

The filling…….

Once you have worked out your specific referral request it’s time to add your filling. The filling should be a case study, story or example of how you have helped a similar client to your specific referral request.

This becomes easy when you know what you are looking for.

Tasty Tips for the perfect BNI sandwich (weekly presentation)

• Energy, passion, clarity and humour, are also important in a successful pitch.
• Don’t forget to prepare and practice.
• Stick to time, everyone stops listening when you go over time.
• Keep using a specific referral request, it can take time to find the diamond you are looking for.

The order of the sandwich can be mixed up, it just needs all the components to be really tasty.

Member Category Ideas – Business Who Will Benefit from a Referral Network

These Business Categories Benefit From Being Part of A Referral Network

Accounting • Accounting Services • Auditing Services • Bookkeeping • CPA • Enrolled Agent • Forensic Accounting • Payroll • Taxes Administrative • Administrative Services • Billing Services • Exec Assistant • Medical Accounts Receivable • Personal Assistant • Virtual Assistant Advertising • Agency • Promotional Products • Car Wraps • Digital • Direct Mail • Internet Advertising • Mobile Apps • Movie Theaters • Online Coupons • Outdoor/Billboard • Print Advertising • Publicist • Radio Advertising • Web Advertising Agricultural • Farm Management Animals • Animal Products • Animal Rescue • Animal Services • Dog Trainer • Dog Whisperer • Horse Boarding • Pet Boarding • Pet Care • Pet Cemetery • Pet Grooming • Pet Sitting • Pet Training • Pet Waste Removal • Service Animals • Vet • Wildlife Services Apparel • Accessories • Apparel • Alterations • Custom Apparel • Formal Wear • Personal Shopper • Shoes • Uniforms • Women’s Apparel Appearance • Aesthetician • Anti-Aging • Appearance Products • Appearance Services • Beauty Consultant • Cosmetics-Skin Care • Hair Stylist • Image Consultant • Makeup Artist • Nails • Personal Stylist • Salon • Spa Appliances • Repair • Sales Appraisals • Non-Real Estate • Real Estate Architecture • Architect • Architectural Interior Design • Drafting • Landscape Planning Art • Antique Restoration • Antiques • Art & Craft Supplies • Art Gallery • Artist • Art Restoration • Art Sales • Crafts • Framing • Painter Artistic • Quilts • Textiles Associations • Community Assoc Management Auctions • Auctions – Real Estate • Auctions Automotive • Body Shop • Detailing • Glass • Parts/Accessories • Rental • Repair • Restoration • Sales • Services • Driving Instructor • Lubricant Sales • Roadside Assistance • Tyres • Towing/Wrecker Services • Trucks • Window Tinting Books Business • Advisor • Broker • Personal Assistant • Training • Valuations • Customs Broker/Freight Forwarding • Incorporating Services • Manufacturing • Wholesale Clubs Child Services • Day Care • Children’s Products • Children’s Services • Therapeutic Child Care Agency Cleaning • Chimney Cleaner/Restoration • Air Ducts • Carpet/Floor/Upholstery • Maintenance • Products • Dry Cleaning • Dryer Vents • Janitorial/Commercial Cleaning • Laundry • Mold Inspection/Removal • Persian & Oriental Rugs • Residential Cleaning • Restoration/Cleaning • Vacuum Cleaner Sales • Window Cleaning • Window Treatment Cleaning Coach • ADHD • Business • Career • Communication • Executive • Financial • Leadership Development • Life • Relationship • Sales • Speaking • Time Management • Transformation Collectibles • Antiques • Collections • Content Preservation • Photo Albums • Scrapbooks Computer • Accessories • Databases • Networking • Repair • Sales • Service • Software Sales/Service • Software Training • Training • Data Security • E-business • Internet Business • Internet Svc Provider • Mobile Apps • Online Data Backup • SEO • Web Consulting • Web Design • Web Hosting & Design Consulting • Business • Franchise • Computer • Software • Crisis Planning • Elder Care • Energy • Health & Safety • Internet • Logistics and Supply Chain Solutions • Management • Marketing • Referral Marketing • Sales/Training • Shipping/Freight • Telecomsssss Deliveries • Courier Svc • Propane Delivery Svc • Shipping Educational • Admissions Rep • Dance Studio • Educational Services • Musical Instrument Services • Piano Teacher • Tutoring Electronics • Products • Repair • Home Theater Embroidery • Embroidery BNI Classifications Revised June 26, 2017 © BNI Global, LLC BNI Classifications Employment • Background Checks • Agency • Recruiter • Services • Temp Services • Executive Recruiter • Human Resources • Payroll Services • Substance Abuse Assistance • Vocational Counselling Engineering • Civil • Electrical • Engineering • Environmental • Mechanical • Structural • Surveyor Engraving • Engraving Services • Engraving Trophies Entertainment • Bounce Houses & Inflatables • DJ • Cruises • Discount Program • Products • Services • Hot Air Balloon Rides • Magician • Musical Equipment Sales & Rentals • Musical Instrument Services • Musician • Shows • Sky Diving Instructor Environmental • Chemical Manufacturer • Demolition/Asbestos Removal • Building Survey • Products • Services • Hot Water Services • Junk Removal • Noise Control Systems • Oil Tanks • Protective Equipment • Waste Disposal Services • Water Coolers • Water Systems Equipment • Financing • Rental-Leasing • Rentals • Repair • Sales/Service • Safety Equipment Sales • Small Engine Repair Event Planning • Event & Party Rentals • Event Planner Facilities • Bed and Breakfast • Event • Health Care • Hotel • Lodging/Conference • Marina • Medical • Sports Financial • AR/Factoring • Bank Services • Bonds • Business Equipment Financing • Cash Back Cards • Cash Flow Consulting • Certified Financial Planner • CFO/CEO Services • Collection Agency • College Funding Advisor • Commercial Bank Services • Commodities Broker • Credit Card Merchant Services • Credit Counselor • Credit Repair • Credit Services • Credit Union Services • Currency Broker • Financial Advisor • Financial Planner • Financial Services • Investment Broker • Investment Registered Rep • Loan Modification • Loans • Bookkeeper • Private Banking • Education Savings Plans • Sink Hole Coverage • Small Business Lending • Wealth Management Flowers • Florist • Flowers Food/Beverages • Baker • Butcher • Candy • Caterer • Chef • Chocolatier • Desserts • Event Staffing Services • Products • Services • Kitchen Accessories • Restaurant • Vending Machines • Wine Importer/Merchant • Wine Maker Fuels • Fuels Funeral • Cemetery • Cremation Services • Funeral Planning/Services • Monuments Furniture • Custom Furniture • Repair/Restoration • Sales • Upholstery • Upholstery Repair/Restoration Gifts • Awards/Trophies • Balloons • Candies • Gift Baskets • Gift Candy • Gifts • Greeting Cards • Incentives • Trophies Glass • Auto • Glass Company • Stained Glass Graphic Designs • Graphic Designs • Graphic Designer Health & Wellness • Air Purification • Allergist • Aromatherapist • Bowen Therapy • Clinical Research • Colon Hydro Therapist • Craniosacral Therapy • Energy Healing • Ergonomics • Essential Oils • Fitness Equipment Sales • Fitness Trainer • Health & Wellness Coach • Health & Wellness Products • Health Club • Health Consultant • Health Spa • Homeopathy • Hypnosis • Magnetic Products • Massage Therapist • Meditation • Meditation/Yoga • Nutrition • Nutritional Supplements • Pilates • Pregnancy Services/Doula • Psychologist • Reflexologist • Reiki • Rolfing • Self-Defense • Spa • Structural Integration • Water Purification • Weight Loss House and Contents • Piano Sales IT • Cloud Computing • IT • SEO • Social Media • Technology Consultant • Technology Training Insurance • Business/Commercial • Claims Assistance • College Planning • Disability • Employee Benefits/Group Health • Fire Investigator • Health, Life, Disability • Health Insurance • High Risk Health Specialist • Insurance Claims Assistance • Insurance Public Adjuster • Insurance Wholesaler • Life • Life, Disability, Long-Term Care • Life/Pension Insurance • Long Term Care • Loss Assessor/Claims Advisor • Medicare/Medicaid • Personal Lines • Property/Casualty • Public Adjuster • Supplemental • Title Insurance • Worker’s Comp BNI Classifications Revised June 26, 2017 © BNI Global, LLC BNI Classifications Interior • Artistic Painter • Bedroom • Bedroom/Bath Accessories • Feng Shui • Furnishings • Indoor Plant Service • Interior Decorating • Interior Designer • Kitchen & Bath • Kitchen Products • Painting – Decorating-Faux • Wall Coverings Jewellery • Jeweller • Jewellery-Fashion Landscaping • Irrigation Systems • Landscape Architect • Landscape Contractors • Landscape Design • Landscape Maintenance • Landscape Products • Landscape Services • Lawn Care • Snow Removal • Trees • Water Features Language • Language Pathologist • Language Services • Language Training Legal • Administrative Law • Attorney – Bankruptcy • Attorney – Business • Attorney – Collections • Attorney – Computer Forensics • Attorney – Construction • Attorney – Criminal • Attorney – Disability • Attorney – Education • Attorney – Elder Law • Attorney – Employment/Labor • Attorney – Environmental • Attorney – Estate Planning • Attorney – Family • Attorney – Foreclosure • Attorney – General Practice • Attorney – Immigration • Attorney – Insurance • Attorney – Intellectual Property • Attorney – International Law • Attorney – Landlord/Tenant • Attorney – Land Use & Zoning • Attorney – Litigation • Attorney – Maritime • Attorney – Municipality • Attorney – Non-Profit • Attorney – Patents/Copyrights • Attorney – Personal Injury • Attorney – Real Estate • Attorney – Securities • Attorney – Taxes • Attorney – Trial • Attorney – Workers Comp • Bail Bondsman • Court Reporter • Investigation Services • Law Clerk • Legal Document Prep • Legal Nurse • Legal Services Plans • Legal Services Support • Mediator Services • Notary Public • Paralegal • Process Server • Trust/Wills Executor Mail Services • Mailing/Packing/Copying • Mailing Services Marketing • Internet Marketing • Loyalty Program • Market Branding • Marketing Services • Market Research • Personalised Greeting Cards • Social Media Marketing • Telemarketing • Trade Show Exhibitions Media • Audio Recording Services • A/V Media • CD/DVD Reproductions • Digital Imaging • Editor • Media Services • Multimedia Production • Publication • Satellite – Cable • Videographer • Video Services Medical • Acupuncture • Alternative Medicine • Chinese Medicine • Chiropractic Assistant • Chiropractor • Cosmetic Surgery • Counselor/Psychotherapist • Dentist • Dermatologist • Diagnostic Imaging • Eye Care • General Dentist • Hearing Care • Hospice • Medical Billing • Medical Products • Medical Services • Medical Supplies • Medical Transcription • Naturopathic Medicine • Nurse Practitioner • Occupational Therapist • Ophthalmologist • Optometrist • Orthodontist • Orthotics/Prosthetics • Pharmacist • Physical Therapist • Physician • Podiatrist • Psychiatrist • Psychotherapy • Reproductive Services • Sleep Disorders • Speech Therapist Mortgage • Commercial • Loan Modification • Protection Insurance • Mortgages • Non-Conforming • Residential • Reverse • Wholesale Moving & Storage • Moving Co. • Storage Containers • Storage Facility Non-Profit • Chamber of Commerce • Charitable Organisation • Non-Profit Office • Data Services • Document Services • Ink Cartridges • Office Equipment • Office Furnishings • Office Machines • Office Products • Office Services • Office Supplies Organising • Declutter & Donate • Organising Professional • Organising Systems Personal Services • Adult Day Care • Advocacy • Assisted Living • Concierge • Counselling Services • Dating Services • Drug & Alcohol Counselor • Estate Sales & Liquidation • Family Counselor • Genealogist • Handicapped Svcs or Supplies • Handwriting Analyst • Home Inventory Services • Home Shopping • Home Watch Services • Life-Cycle Celebrant • Luxury Rentals • Mediation Services • Medical In-Home Services • Non-Medical In-Home Services • Personal Services • Personal Trainer • Products for Seniors • Psychic Medium • Religious Counselling • Retirement Community • Services for Seniors • Somatic Counselling • Voice Coach Pest Control Photography • Commercial • Photographer • Events • Weddings • Portraits • Products • Photo-processing Pools & Hot Tubs • Pool Products & Services BNI Classifications Revised June 26, 2017 © BNI Global, LLC BNI Classifications Printing • Printer • Printer Ink Cartridges • Printer Services Repair • Printing Products • Printing Services • Printing Supplies • Screen-printing • Supplies Public Relations • Public Relations Real Estate • 1031 Tax Deferral/Exchange • Apartments • Commercial Inspection • Commercial Realty • Commercial Surveyor • Corporate Housing • Escrow Service • Estate Sales & Appraisals • Home Inspector • Home Interior Staging • Home Warranty Services • Lease Negotiator • Property Assessor • Property Management • Real Estate Appraiser • Real Estate Developer • Real Estate Inspector • Real Estate Planning Consultant • Real Estate Surveyor • Relocation Services • Rental Management Services • Rentals • Residential Realty • Title & Escrow Agency • Title Services • Vacation Rentals Recreation • Activities • Boats & Watercraft • Dancing Lessons • Firearms • Marine Craft Repair • Motorcycles/ATV • RVs/Campers Retail • Clothing Store • Consignment • Convenience Store • Pawn Shop Security • Document Destruction Services • Fire Protection • Guards • Identity Theft • Locksmith • Private Investigator • Products • Security Personnel • Security Products • Security Systems • Smart Homes/Home Automation Signs • Metal Plaques • Signs Speaking • Motivational Speaker • Seminars • Speaker Sports • Firearms Instructor • Martial Arts • Sporting Goods • Sports Activities • Sports Instructor Telecomsssss • 800 Services • Answering Svc • Cable TV Svc • Cabling • Cabling/TV/Computers • Local Phone Svc • Telecomsssss Equipment • Telecomsssss Products • Telecomsssss Services • Voicemail Services • Wireless Services Trades • Awnings • Backhoe Specialist • Batteries • Builder-Commercial • Builder-Residential • Building Materials • Building Products • Building Supplies • Cabinets-Closets • Carpenter • Commercial/Industrial Lighting • Commercial Trade Supplies • Concrete Decorative • Concrete Painting • Concrete Pouring • Construction – Gen. 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