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Why “Local SEO” is a must for Local Businesses? 19 Dec 2020 4:24 AM (4 years ago)

What is Local SEO?

Local businesses having physical presence locally like a shop or a local office, where people visits frequently, needs to optimize their website in order for people to find them in real life. Even if you’re not getting visitors at present in your premise, you’re still targeting people who are located in the same geographical area as you are. So you need to optimize for that area! This is what we call “Local SEO.”

 

Why Local SEO is Important?

Customers always search for best products and services near them and they want it fast.

Ask yourself the questions:

•     Are you ready to deliver?
•     Is your business showing up at the time when local customers are searching online?
•     Are they going to pick you out of all the local businesses offer same products and services?

The answer to the questions above is to optimize your local business through “Local SEO”.

 

 

Difference between Traditional SEO and Local SEO:

• Traditional SEO focuses on improving site’s visibility on a global scale, where local SEO allows you to capture the local location to connect with searchers in that area.
• Traditional SEO usually aim to rank for specific keywords and trusted content, on the other hand, local SEO aims to rank for particular location tied to the business that work on a local search marketing campaign.
• Local SEO is about optimizing your business for locations, while traditional SEO is about optimizing your website for unique content.

Optimizing Local SEO for your business:

Optimizing for Local SEO is based on building citations, optimizing the website content with local keywords and generating positive reviews for the business. It also drives more website traffic, leads, and conversions since the strategy is more relevant to the base of local customers.

 

Steps to Optimize Your Local SEO:

• Create Google My Business Account –

When you create a Google My Business account with all the requested information, it will be added to your Business Profile, which will appear in Google Search local results, the Google Search Knowledge Panel, and Google Maps.

 

• Get Regular Reviews from Happy Customers

Happy customers to write a positive review on your business, encourages more local customers to visit your shop or buy from you. Always respond to existing reviews in a professional way, thanking the reviewers and addressing complaints in a proper manner.

 

• Optimize for Voice Search

Voice search is growing rapidly now-a-days. So, in local SEO, it’s vital to optimize for how people ask questions when they speak into their devices, as compared to how they type out their searches.

 

• Optimize Website for Mobile

Mobile visits to websites grew exponentially in recent years, so you need to optimize your website for mobile.

1. Ensure your website loads quickly.
2. Use bigger fonts that are easy to read in mobile.
3. Use images and texts, conveying only the information you need
4. Ensure great UI for great UX.

• Use Local Keywords in Content

Keywords should be relevant to local customers. Also, include mentions of region-specific landmarks and hotspots in your content.

 

• Update in Local Directories

Provide correct business name, address, and phone number in directories. Also provide a proper description of your business.

 

• Try to get Quality backlinks

1. 1. Number of quality links to a page determines the importance of the website.
   2. It can improve the domain and page authority of the website.
   3. Search engines use bots to index websites based on the quality of backlinks.
   4. It will drive more traffic to the website.

In essence, Local SEO can have a major impact on driving more customers and digital traffic to your store. When done right, you will get more leads and more sales from local customers. You can also start establishing more of an identity within your community of trust and expertise.

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IAB Report: Nearly 1 in 4 Mobile Users Around the World, Buy on Mobile Devices Weekly 27 Sep 2016 11:08 PM (8 years ago)

Shopping and making purchases using mobile devices is now a mainstream aspect of commerce and daily life for people worldwide, according to new mobile commerce research from The Interactive Advertising Bureau (IAB). Three-quarters of smartphone or tablet users in 19 countries responding to a survey said they have bought a product or service via smartphone or tablet in the previous six months.

Nearly one-quarter (23%) said they did so on a weekly basis, IAB highlights in an excerpt from ¨Mobile Commerce: A Global Perspective,¨ which the industry organization presented at Advertising’s New World Order, the theme of this year’s IAB MIXX Conference at the Crowne Plaza in New York City’s Times Square.

Globally, nearly 6 in 10 respondents (57%) said they have been making mobile purchases for more than one year. Nearly 3 in 10 (28%) said they made their first mobile purchase in the last six months.

Mobile Commerce Research
A large majority of respondents (80%) cited price and convenience, particularly with regard to saving time, as key factors that prompt them to engage in mobile e-commerce. Sixty-two percent said they intend to make purchases in the next six months. Results revealed that mobile shoppers in the U.K., Brazil, Ireland and Peru were the most likely to increase their mobile shopping activities.

IAB’s latest study also revealed that a large majority of mobile buyers (76%) had engaged with a mobile ad. One-third clicked on a mobile ad on average to obtain more information about a product or service,

Another 28% clicked to visit the advertisers’ website and 21% clicked to make a purchase. Click-through purchases were highest among mobile shoppers in Brazil, Canada, Colombia, the U.K. and the U.S.

Social Media Impact
Mobile shoppers also make a lot of use of social media in association with their activities. Sixty percent of mobile purchasers said they often discover products and services they would like to buy on social media networks. More than one-third (36%) said they share their mobile shopping experiences via social media sites.

Regarding payment methods, using credit or debit cards to make payments via mobile Web or other modes of online payment are the most popular. Forty percent said they paid for mobile purchases via mobile Web services, while 37% said they used other online payment channels.

Mobile Wallet Trends
Furthermore, IAB found that those with mobile wallets installed on their devices are the most heavily involved in mobile commerce. Eighteen percent said they had used a mobile wallet to make mobile purchases in the past six months.

In addition, mobile wallet users make purchases more frequently than average – 36% weekly vs. an average of 23%. They also are more likely to click on mobile ads – 82% as compared to 76%, respectively.

Mobile wallet use is most prominent in China (47%), followed by Norway (42%), the U.K. (42%) and Japan (20%). In terms of what they purchased, IAB found the following:

• Mobile app downloads or updates (43%)
• Digital content, such as films and music (42%)
• Physical products ordered from a website or app (41%)
• Food or drink in a shop, cafe, or bar (40%).

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Simple Guide for Upgrading Sites to WordPress 4.1 18 Dec 2014 10:28 PM (10 years ago)

WordPress? 4.1 was released today, and along with it a new default theme, TwentyFifteen. Version 4.1’s code name is “Dinah”, in honor of jazz singer Dinah Washington.

Every year, WordPress launches a new theme and this year it is Twenty Fifteen theme. The new Twenty Fifteen theme is beautiful, responsive and comes bundled with WordPress by default and uses Google’s Noto Web font.

The WordPress 4.1 release also includes a new distraction-free writing mode that hides all WordPress’ clutter and modules to help you focus on getting your blog written.

With the release of WordPress 4.0, you were able to choose your own language on installation. This is perhaps one of the most powerful features of WordPress and it’s exciting to see more work in this area by making switching languages after installation an easy task.

WordPress 4.1 has been translated into 40 languages with other languages yet to come. If you want to change the language your site is using navigate to the bottom of the ‘Settings’ and ‘General’ tab.

WordPress 4.1 now also provides a filter for ‘Recommended Plugins’ which shows you a list of plugins that are based on other sites that have similar plugins to yours installed.

Vine is a popular platform where people can upload short 6 second snippets of video. WordPress 4.1 has added Vine videos to the long list of oEmbed support.

WordPress 4.1 integrates a new image alignment toolbar, a handy user-friendly option.

You can download the new release now from WordPress.org/Download (6.4MB) and even try the new new Twenty Fifteen theme.

The overall design of new theme is easy on eye with light default color scheme. There is plenty of white space and the text is easily readable. Noto Serif and Noto Sans

are very good choices for fonts. They remain legible at small sizes and they are nice and elegant on desktop-sized screens.

It is a responsive theme. You can browse a website with Twenty Fifteen on a mobile phone esaily. Images, galleries and post meta sections are user friendly.

You need to follow following steps for a secure way to update to WordPress 4.1:

1. Download a copy of all your WordPress files, pages and posts to your hard drive. WordPress Dashboard left sidebar > then Export > click on Download

2. Export File. You might want to create a new Folder on your hard drive where you keep all your Website files. Name it WP Backup so you know to save all backup files for WP there. It is a good idea to back up this file once a month anyway regardless if an update is needed.

3. Backup your WordPress database. You can use WP-DBManager plugin or phpMyAdmin.

4. Do a quick double-check with your framework/theme developer to see if there are an issues with their themes and the most recent WordPress update. Same goes for your

plugins.

5. Download your theme/framework/child theme folders to your local hard drive using FTP

6. To be safe, deactivate all plugins before upgrading.

7. Now you can update your site to the latest version of WordPress.

8. Then reactivate and update your plugins

9. Now test your site for browser compatibility in desktop & mobile devices.

10. If you need any help, contact us.

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Top 5 Fastest Growing Messaging Apps in Last Six Months 28 Nov 2014 8:31 PM (10 years ago)

The Global Web Index (GWI) report shows that Social messaging app Snapchat saw 56% rise driven by heavy adoption rates among young users in US, UK, Australia, Ireland and Canada, while Facebook Messenger also grew its audience by 52.

Facebook Messenger, whose audience grew by 52%, social media photos-based site Instagram has seen growth of 47%, LINE saw a 44% increase and Pinterest grew by 43%.

WeChat is enjoying a better user base within the APAC (Asia-Pacific) region. Nearly a quarter of the world’s internet users (23%) aged 16-64 are now using WeChat on a regular basis, with the figure just short of 40% (standing at 39%) in Asia Pacific alone. WeChat’s audience numbers rocketed by 500% in Singapore, by 1,200% in Malaysia and a whopping 2,350% in India.

Despite all of the privacy issues surrounding it that have been plaguing Snapchat since the start of the year, the app has proved to be resilient in its growth, keeping pace among the top apps thanks to teens, mostly residing in US, UK, Australia, Ireland and Canada. Snapchat also has the youngest audience of any social or messaging app.

Mobiles and tablets are seeing big rises for social networking, whereas the audience engaging via PCs/laptops is contracting.

It’s now about 6 in 10 who use social networks via a PC/laptop compared to more than 4 in 10 logging on via mobiles.

With the success of all these messaging and chat apps, messaging industry has established its strong base and success story.

Which social messaging app is your favourite? Share your view with us in the comments below!

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Mozilla to launch browser built by developers for developers 4 Nov 2014 7:16 PM (10 years ago)

Mozilla has announced launch date for a new browser for developer. It is scheduled for November 10, 2014 — the same day Firefox celebrates its 10th anniversary.

The new browser will be based on Firefox with more features, debugging capabilities and integrates special tools like the Firefox Tools Adapter, and WebIDE for coding right in the browser.

Mozilla invested heavily into its developer tools recently and with its recent on mobile with its Firefox OS project, it has launched a number of new tools, too. As mentioned by Mozilla, it will be a complete package for developer. The hash tag for the browser Is #Fx10.

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HTML5’s Continuous Evolution to Fulfill User’s Expectation 2 Nov 2014 7:17 PM (10 years ago)

Steve Jobs thought beyond Flash and welcome HTML5 as the most used language in the field of web development. Usually people have been thinking HTML5 and HTML 4 as the same for years but the truth is that HTML5 is an advance version over HTML4. Now too HTML5 is undergoing constant change. The W3C published in recommendation of HTML5 that today also this most used hypertext language is receiving changes.

Fifth version of the hypertext markup language

The users of HTML5 may not notice a significant change but its advanced feature offer a lot of thing to its users. Video element and vector graphics are some of the old features that went well with the older version of internet explorer and now also running well with advanced versions of web browsers. But some of the new features which support 2D shapes, bitmap image and support for mathml have been added to HTML5 so the web browser can perform well. The most usable feature of HTML5 is the video tag as today’s web is using more of the video. It is the single feature which is being used more today.

The users are expecting more from a web browser as they are browsing the web through different devices. The changing features of HTML5 is fulfilling the user expectations easily.

The W3C HTML working group co-chair and Partner Group Manager at Microsoft Open Technologies is of the opinion that HTML5’s features are interoperable and the web developers can depend on these features for building their web sites.

Some of the non-interoperable features like adding support for some kinds of digital rights management are to be included in HTML 5.1. HTML5.1 working group can work easily on the advanced features once the version is out in the market. According to the standardization process, it would have taken many years to get the final version of HTML. It is the contribution of W3 which gives the final version in 2014.

According to separate recommendations of W3C, there are many controversial features which are being added to the HTML5 as extension specs. There stands a great challenge for organizations likes the W3C and HTML as they have to keep up evolving according to the changes occurring in the environment. They have to follow open standards to accept the environmental changes. The greatest evolution is the social media which was very different five years back. So to judge the future operation, the HTML has to keep on evolving.

W3C notes in its press release that the next version of standard needs to develop certain tools that can provide advanced features. The tools must provide service like security and privacy, application lifecycle, and real-time communications around the social web. All of these tools can only make the work easier for web developers after a few years.

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Social Media News & Updates 2013 16 Dec 2013 10:00 AM (11 years ago)

You Tube as the popular Social Media Site

You Tube is gaining its popularity mostly among the teen agers and the youth as this uses both audio and video version of communication.  According to a survey conducted on the youth of US, The Future Company came to the conclusion that the You Tube is gaining popularity in these days. Fifty percent of the teens preferred You Tube where only 45.2% loved Facebook.

This inference is quite opposite to the previous year’s conclusion where face book was more favorite among the youth followed by other social media sites.  But Facebook is still leading the race with a little aged group of the youth ageing in their twenties. There Facebook is still winning the race with 55% of preference by the youth in their twenties.  And the preference is followed by Amazon with 37.5 %. Here too Face Book’s preference by the youth has decreased in comparison to the previous year’s report which was showing Face Book standing at 57.6% and which has fallen down.

So the report for November 2013 says You Tube is the favorite amongst the 50 % of the teenagers followed by Facebook, Amazon, Google, Twitter, and Yahoo.

Facebook redesigns Like and Share buttons for the website

Facebook redesigns the Like and Share button of the website for the convenience of the user.  It will be easier for them to use both the buttons simultaneously. It will be adding popularity among the users. It will make people share great messages across the web easily.

Ray He one of the software engineers at Face book is of the opinion that a new design for both the Like and Share help people share more great content across the web.

He further said “We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks.”

Facebook has also already brought changes to its logo and the font of its logo.

LinkedIn gets an upgrade for easier access and share of Information. The previous version of LinkdIn7.0 was not compatible with the iPhone/ipod touch and Androids.  Now it has been upgraded to go smooth with these versions of phones.

It gives more flexibility to connect, chat, inviting friends to connect with the use of an easily accessible button. Only through scrolling one can get the status updates in the account.

It has also provided easier options like separate browser to read shared information or a shared article without leaving the LinkedIn page. It offers a separate browser within the LinkedIn apps to read shared articles.  Within the apps there opens the separate browser which allows browsing the article while the apps is on.

The browser page also offers options for like, share and comment on the shared articles.

Mumbai city stands at the top in internet penetration in India

According to the Internet and Mobile Association of India (IAMAI), Mumbai stands at the top when the context is about internet penetration of the mass. Delhi is next to it having the second position and in third stands Hyderabad. Delhi has 8.1 million and Hyderabad having 4.7 million web users.

Last Year Mumbai had 8.3 million users while Delhi saw 6 million web users. The growth is seen from the report of this year which shows Delhi standing at 8.1 million.

In the survey of year-to year increase in internet subscription, Kolkata witnesses 47% growth while Mumbai stands in the second position with 45% growth. Bangalore, Pune and Delhi are following these two cities with an impressive year-on-year growth in web penetration at 43%, 37% and 35%, respectively.

By 2014 India will be in Second for its Internet users

India is standing behind China and US in its internet users. While China is having 300 million users, US show a number for 207 million internet users. India is expected to reach with 205 million uses in October 2013. According to a report released by the Internet and Mobile Association of India (IAMAI) and IMRB International India will be reaching 213 million towards the end of 2013. Towards the end of 2013, Urban India will be having 141 million users while rural India will show 72million internet users.

The number of internet users are rapidly increasing and by mid of 2014, the number will reach 243 million beating the number of internet users in US. US moving with slower rate of growth will be overtaken by India and it will stand as the second largest internet base in the world.

Make your profile reach people with your Google+ Vanity URL

Googel+ vanity URL has been on air from 30th October. This is the best replacement for the long string of numbers in the URL of your social media account. You can replace this long random number with your name.

Doing so will benefit you in many ways. You can be easily reached at your URL as typing your name can bring the URL. You will be having better SEO results as your URL will be having your real name. So when people will be searching for your name, your URL will be coming at the higher in the search engine result page.

But for having your own vanity URL, your profile page must qualify for this with following eligibility:

• Your profile page must have 10 or more followers
• It must exist for more than 30 days.
• It must have a photo added to the profile.
• For local Google+ page, it must have a verified business.
• Other than local pages, there must be a website attached to the profile page.

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WordPress No. 1 Blogging Platform/CMS Among Top 100 Blogs 18 May 2013 5:39 AM (11 years ago)

The majority of the top 100 blogs are using WordPress blogging platform, says a new study from Pingdom.

52% of the top 100 blogs are currently using WordPress, either hosted or self-hosted, according to an annual study conducted by Pingdom.com. Pingdom gets the top 100 list of blogs from Technorati.

The Pingdom study notes that the Web and blogging sites, specifically, have changed considerably in the last few years. Pingdom says: “For many of us, what we used to blog about we now publish to social networks. But there’s also no denying that blogging is not gone. It has, however, changed as has the tools used to publish blogs with.  Some, like WordPress, started out as blogging platforms and has taken on more general content management functionality. Others have developed in the opposite direction.”

The 2013 study from Pingdom shows that 4 more of the top 100 are now using WordPress compared with last year. No other single CMS provider even comes close to matching WordPress’ dominance among the top Technorati blogs.

Interestingly, 12 of the top 100 have custom systems created specifically for them. Drupal is the second-most popular blog platform, with 7 of the 100 using it.

But some of the old stalwarts are no longer as popular as in years past, specifically Movable Type, Typepad and Blogger.

Two of the top five blog sites, are using Movable Type for their CMS system.

And while TypePad added two spots in the top 100 and and Google’s Blogger added one, they are still mere shadows of their former place in the lives of bloggers.

Not only is WordPress popular for blogs, but as the report points out, WordPress has taken on a much larger role as a general CMS platform. It’s become very accepted with small businesses that use WordPress to build their entire websites, not just their blogs. WordPress keeps a running counter of the number of WordPress sites, and reports the total is over 65 million worldwide.

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Quality Content Can Boost Online Shopping Experience 2 Apr 2013 4:23 AM (12 years ago)

The recent Panda updates have significantly impacted eCommerce merchants. Merchants depending on manufacturer content are urgently need to create and maintain relevant quality content. Relevant, authentic, original fresh content makes for a more appealing shopping experience overall, driving engagement with the brand and, ultimately, sales conversion.

1. Post original product content for each product to establish your brand site as an authoritative source of information for products. Post detailed information with good quality images and videos. Do not copy any content from available online sources, you can benchmark some sites and improve.

2. Rely on authentic manufacturer content and update it by tailoring the information, language and tone to your audience, making for better experience for shoppers and is beneficial to SEO.

3. Get user-generated content – Product reviews, question-and-answer support forum, knowledge base, feedback, product ratings etc.

4. Get deep links into content from social media outposts – Plan a linking strategy that showcases a variety of content deep within your site. You can maximize the SEO power of your own social outposts by using them to showcase product-level content, discussion forum threads and blog posts.

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Optimize your Keyword Quality Score in Google AdWords 5 Jan 2013 4:32 PM (12 years ago)

Keyword Quality scores and other KPI’s such as conversion data are a direct reflection of how your AdWords account is managed and optimized.

Google considers the “Quality Score” as an ranking prameter of an ad’s performance. The Quality Score increases the fastest when you create tightly themed ad groups using keywords that are very relevant to the content on your landing page. This, along with testing and optimizing your copy, will substantially increase your click-thru rate. As your click-thru rate increases, so too should your Quality Score. And as your Quality Score increases, your ads should appear higher on the search results’ page, especially as you increase your bids.

Keyword Quality Scores:

The keyword quality score on a system of 1 to 10 rating is  result of the individual keyword quality score on each keyword you bid on. You can find this on “quality score” column on your keyword lists or just mouse over the icon beside the keyword. Generally 3 or lower is poor. 4-6 is fair. 7 or higher is very very good. If you have most or all keywords at a 7, you are doing great in terms of keyword quality score.

The higher your keyword quality scores, the more impressions you can get, the higher up your ads will show, and the lower the CPC you will have to pay.

Quality scores are very important and can be influenced by more than 17 factors. The factors include account structure, overall site experience, landing page, impressions and many more. It also contributes to the overall Account Health significantly. Your keyword quality score is calculated by the performance of search queries that exactly match your keyword.

When you add the keywords into the new campaign, you’ll start with whatever your account Quality Score is. If you have an new account, it’ll probably start low. But there are optimization techniques that can improve your keyword quality scores. First analyze impression, if your impression share is low, you can improve performance by increasing your daily budgets or increasing individual bids to rank in higher positions. Second start start with ad groups or keywords that have the highest click-through rate. Take help of the Opportunities Tab in the AdWords to find new keywords relevant to add to your current ad groups.

Apart from variable factors like location, your keyword’s Quality Score is determined by:

• The click-through rate (CTR) of the keyword and its matched ad.
• Relevance of the keyword to its Ad Group.
• Landing page quality.
• Relevance of your ad text.
• Historical account performance.

It is a fact that tight keyword ad groupings make it easier to write relevant ad text and better relevant ad text translates to higher click-through rates.

Focus on your keyword research and use available tools to create strong keyword groups. These ad groups pass value down to each keyword and increases the chance that your ad will appear for a relevant Google search.

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