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Oslo, Norway. 31st March 2025 – Aida Social, an innovator in AI-driven social media content creation and management, has been named the official Social Media Sponsor for the 2025 Hashtag Events Business Shows, spanning the UK and Ireland. This exciting collaboration will give businesses of all sizes complimentary access to Aida Social’s advanced AI platform, supercharging their approach to online presence.

Through this strategic partnership, every business attending or exhibiting at Hashtag Events will receive complimentary access to Aida Social’s AI-powered social media manager. Key benefits include:

Intuitive Design & Seamless User Experience: Aida Social combines a visually engaging interface with effortless navigation, making powerful AI accessible and enjoyable for all users.

AI-Powered Content Ideation & Optimisation: Aida Social delves deep into your brand’s essence and target audience personas to generate fresh content ideas and repurpose existing materials for maximum impact.

Scalable Content Planning & Automated Publishing: Plan your entire social media calendar easily and automate publishing across multiple platforms, saving time and ensuring consistent engagement.

“We’re really happy to partner with Hashtag Events to bring our cutting-edge AI tool to businesses throughout the UK and Ireland,” said Oyvind Harjo, CEO of Aida Social. “Our mission is to supercharge businesses to achieve exceptional social media results, regardless of their size or resources.”

The Hashtag Events Business Shows are a cornerstone for networking and growth, uniting entrepreneurs, professionals, and industry leaders in key cities across the UK and Ireland. With Aida Social’s sponsorship, attendees can anticipate an enhanced experience, featuring live demonstrations of the AI platform, expert-led training sessions, and valuable networking opportunities.

“This partnership is a game-changer,” Oyvind added. “By providing access to advanced AI social media tools, we’re helping businesses to thrive in the digital landscape and achieve sustainable growth.”

A New Era for Business in 2025

This collaboration sets the stage for a transformative year, making advanced AI social media tools freely available to Hashtag Events participants. Businesses can explore Aida Social’s offerings and discover how to elevate their online strategies at no cost. For more information, visit www.hashtagevents.co.uk/aidasocial

About Aida Social

Headquartered in Oslo, Norway, Aida Social is committed to simplifying and optimising social media management through innovative AI solutions, empowering businesses worldwide to connect with their audiences and achieve their marketing objectives.

About Hashtag Events

Hashtag Events hosts premier business shows and networking gatherings across the UK and Ireland, providing a dynamic platform for collaboration, inspiration, and professional development.

Press Contact:

Oyvind Harjo, Co-founder & CEO Aida Social

hello@aida.social

Reykjavík, Iceland, 13.03.2025 – PiparTBWA has been named Advertising Agency of the Year for the second year in a row by ÍMARK, the Icelandic Marketing Association. These prestigious awards, which are voted on by marketing directors from Icelandic companies, are the most sought-after in the industry.

The accolade recognizes outstanding service, creativity, professionalism, and a strong focus on client success over the past year.

Guðmundur Pálsson, CEO of Pipar\TBWA, expressed his pride and gratitude in receiving the award for a second time:

“Pipar\TBWA has been at the forefront of the advertising industry in Iceland, benefiting from its collaboration with TBWA, one of the world’s largest advertising agency networks. Creativity has been our core strength in recent years, and we are fortunate to have a talented team with vast experience. People are the key factor in this industry, as success ultimately depends on ideas and strategic advice.” 

In addition to winning Advertising Agency of the Year, Pipar\TBWA also secured two Awards—one in the PR category and another for Posters and Billboards—for its campaign “Ekki taka skjáhættuna” (Don’t Take the Screen Risk), created in partnership with Sjóvá.

About Pipar\TBWA

Pipar\TBWA is part of the TBWA global advertising network, which includes over 300 agencies worldwide. This affiliation enables Pipar\TBWA to draw insights from successful international campaigns and apply them to its clients’ marketing strategies.

Creativity is at the heart of what we do, ensuring brands stand out in a world filled with constant distractions. Through innovative ideas and professional execution, we help businesses achieve measurable success.

Pipar\TBWA offers comprehensive advertising services, including media planning and buying through Pipar\MEDIA. Our expertise spans all media platforms, including television, radio, print, digital, and social media. Our data-driven marketing strategies, informed by market research and lifestyle analysis, allow us to optimize campaign effectiveness.

Additionally, we specialize in digital marketing from strategy to execution. Our Ceedr division ensures seamless management across digital platforms and search engines, delivering outstanding results and earning multiple international awards. Pipar\TBWA is recognized as a leader in digital marketing across Europe.

Pipar\TBWA is a part of the TBWA\Nordic Alliance, a collective of 300 thinkers and doers who solve problems with creativity anywhere they exist, spanning advertising, brand strategy, experience, design, digital and much more.

Contact Details:

Pipar\TBWA
Guðrúnartún 8
105 Reykjavík, Iceland
Tel: +354 510 9000

Media Enquiries:
Lára Ómarsdóttir, Head of Communications
Email: lara@pipar-tbwa.is

Picture comes with the press release.

London, UK – March 12, 2025 – Quirky Campers, the UK’s leading platform for handcrafted campervan rentals, today announced the launch of their dedicated Glastonbury 2025 campervan fleet, specially curated for festival-goers attending the iconic event from June 25th-29th, 2025. With 2025 marking the final festival before Glastonbury’s fallow year, this bespoke collection is designed to elevate the festival experience with unparalleled comfort and convenience.

The Glastonbury-specific fleet features a carefully selected range of campervans optimized for festival life, offering a unique balance between festival freedom and essential creature comforts.

“Our Glastonbury 2025 collection has been carefully curated based on years of festival feedback,” said a representative from Quirky Campers. “We’ve chosen vehicles that strike the perfect balance—compact enough to handle festival terrain while spacious enough to provide the must-have comforts, like proper beds, morning showers, and a hot cup of tea after a night at the Pyramid Stage.”

Glastonbury 2025 Campervan Fleet Highlights:

• Festival-Optimized Layouts – Quick-conversion seating that transforms into beds within minutes.
• Enhanced Off-Grid Power – Upgraded solar power solutions for extended festival use.
• Specialized Storage – Dedicated compartments for festival essentials, including wellies and muddy gear.
• Festival-Ready Kitchens – Cooking facilities designed for easy pre-event meal prep and hangover-curing breakfasts.
• Weatherproof Relaxation Spaces – Shelter from the elements while staying connected to the festival atmosphere.

Quirky Campers has also introduced convenient pick-up locations for Glastonbury-bound travellers, with collection points in London, Bristol, and Somerset to minimize journey times to Worthy Farm.

“Demand for festival-friendly campervans grows every year as more people discover the joy of returning to a warm, dry space after dancing until dawn,” the representative continued. “With Glastonbury’s legendary unpredictability, our vans offer the perfect festival sanctuary while keeping you fully immersed in the experience.”

Important Booking Information:

• Campervan hire does not include festival tickets or campervan passes—these must be purchased separately through the official Glastonbury website.
• General admission tickets go on sale Sunday, November 17, 2025.
• Early booking is strongly advised, as Glastonbury-specific vehicles sell out months in advance.
• A 20% non-refundable deposit is required to secure a booking, with the balance due four weeks before collection.

For more details or to explore the dedicated Glastonbury 2025 campervan collection, visit quirkycampers.com/glastonbury-2025.

Media Contact:
Harry Boxhall
Quirky Campers
Email: bookings@quirkycampers.co.uk
Website: www.quirkycampers.com/uk

About Quirky Campers

Quirky Campers is the UK’s premier platform for handcrafted campervan rentals, offering unique, one-of-a-kind vehicles that combine style, comfort, and adventure. With a fleet of bespoke campervans available for hire across the UK, Quirky Campers connects travellers with unforgettable experiences, whether it’s a weekend getaway or a legendary festival adventure.

Image Inserted by eNewsWire Editors – Nout Gons at Pexels

Paris, March 11, 2025 – eXo Platform, a leading open-source provider of intranet and digital workplace solutions, proudly announces the launch of eXo Platform 7.0—a major release that redefines the digital workplace with a modern, no-code, AI-powered approach.

Designed to meet diverse use cases—including intranets, collaboration hubs, enterprise social networks, and digital workplaces—eXo Platform 7.0 offers an intuitive, secure, and customizable solution that enhances employee experience and operational efficiency.

A No-Code, AI-Driven Digital Workplace

With a focus on simplicity, flexibility, and innovation, eXo Platform 7.0 introduces several groundbreaking features:

• A Modern Architecture – The platform’s technical stack has been completely updated, integrating cutting-edge frameworks such as JDK21, Tomcat 10, Spring 6, and Spring Boot 3 for enhanced performance and scalability.
• No-Code Customization – Organizations can configure and personalize their digital workplace without technical expertise, ensuring seamless adaptation to business needs.
• Intuitive User Experience – Both end-users and administrators benefit from an easy-to-use, unified interface that improves adoption and productivity.
• Personalized Mobile & Desktop Apps – The platform now includes a Progressive Web Application (PWA) that automatically embeds corporate branding and ensures a seamless experience across devices.
• AI-Powered Assistance – Thanks to a partnership with Wikit, eXo Platform 7.0 introduces a natively integrated AI chatbot that enhances information retrieval, collaboration, and user engagement.

A Secure, Open-Source Alternative to Proprietary Solutions

As an open-source and secure alternative to proprietary digital workplace solutions, eXo Platform ensures:

• Full data ownership – Organizations maintain complete control over their data, ensuring compliance with strict security and confidentiality standards.
• Deployment flexibility – eXo Platform 7.0 is available on-premise, in a private cloud, or within a tailored infrastructure to meet specific security requirements.
• A unified and gamified user experience – Organizations benefit from a comprehensive digital workplace that drives engagement and efficiency.

“With eXo 7.0, we designed an all-in-one, secure, and high-performance digital workplace. Its modern, modular architecture, no-code approach, and AI-powered capabilities make it a must-have solution for organizations looking to increase efficiency, offer an intuitive user experience, and maintain full control over their data,” said Veronika Mazour Mestrallet, co-founder and CEO of eXo Platform.

Availability

eXo Platform 7.0 is now available in the cloud. The Community version will be available for download in April. For more details, visit our blog.

About eXo Platform

With over 20 years of expertise, eXo Platform is a trusted open-source provider of intranet and digital workplace solutions, helping organizations enhance employee experience and drive digital transformation. Serving over a million users worldwide, eXo Platform is deployed in public and private organizations, including Elysée (French presidential palace), Inria, the Occitanie region, Schiever, Gilbert Group, Mutavie, Schleswig-Holstein (German Ministry of Social Affairs), and the U.S. Department of Defense.

For more information, visit: www.exoplatform.com

Media Contact:

Anne-Sophie Duport
Email: asduport@exoplatform.com
Website: www.exoplatform.com

Tel Aviv, March 11, 2025 – Sasa Software, a global leader in advanced cybersecurity solutions specializing in the prevention of file-based attacks, is pleased to announce the appointment of Mr. Udi Doenyas as the new Chairman of the Board, effective immediately.

Mr. Doenyas brings more than two decades of executive leadership and industry expertise in cybersecurity and enterprise technology. Having held senior roles at leading technology firms and served on multiple corporate boards, he is well-positioned to help guide Sasa Software’s strategic growth and innovation.

“We are delighted to welcome Udi as our new Chairman,” said Yakov Yeroslav, CEO of Sasa Software. “His strategic vision and extensive experience in scaling cybersecurity companies will be invaluable as we continue to expand our global presence and enhance our Content Disarm and Reconstruction (CDR) solutions for enterprises and government agencies.”

As Chairman, Mr. Doenyas will oversee strategic direction, governance, and growth initiatives, working closely with the executive team to further strengthen Sasa Software’s position as a cybersecurity innovator in a rapidly evolving threat landscape.

“I am honored to join Sasa Software at such a pivotal time in the cybersecurity industry,” said Mr. Doenyas. “As cyber threats grow in sophistication—particularly those targeting removable media and file-based attacks—Sasa Software’s innovative Zero-Trust approach is more relevant than ever. I look forward to working with the board and leadership team to build on the company’s strong foundation and drive the next phase of growth.”

Sasa Software specializes in preventing file-based cyber threats through its market-leading CDR technology, which neutralizes malicious content while ensuring the integrity and usability of critical files.

About Sasa Software

Sasa Software is a global leader in Content Disarm and Reconstruction (CDR) technology, safeguarding organizations from file-based cyberattacks. The company’s GateScanner® suite secures file transfers across networks, cloud environments, email, web applications, and removable media, serving enterprises and government agencies worldwide.

Headquartered in Sasa, Israel, Sasa Software operates offices in the United States and Singapore, with an extensive global partner network spanning four continents.

For media inquiries, please contact:
Eitan Greenberg
Sasa Software
Email: eitang@sasa-software.com
Website: www.sasa-software.com

Global Regression in Women’s Rights Sparks UN Women National Committees’ ‘March Forward’ Campaign.

Fri, Mar 07, Reykjavik – Hard-won gains in women’s rights are being alarmingly reversed, impacting women and girls around the globe and stalling global progress. A report released yesterday states that one in four countries reported backlash on women’s rights in 2024.

At the current pace, achieving gender equality will take 134 years. With International Women’s Day approaching on March 8, UN Women National Committees launched this week the ‘March Forward‘ campaign to push back against this regression.

The backlash is undeniable: over 600 million women and girls are now affected by war—a 50% increase in a decade—while two billion lack access to social protection. Gender-based violence is rising, with 23 girls forced into marriage every minute, and women facing imprisonment for their clothing choices.

The ‘March Forward‘ campaign, which began in the first week of March, is gaining global momentum. Marches, events, and influencers are amplifying the call for change. Companies are reversing their logos in solidarity, reinforcing the urgent need to move forward.

“The momentum is undeniable—during this week people everywhere have found powerful, creative ways to stand in solidarity. The urgency to act is clear, and we refuse to remain silent while women’s rights are being pushed back. The only way is forward,” says Stella Samúelsdóttir, Executive Director of UN Women Iceland, who leads the campaign.

Moving Backwards Affects Us All

Thirty years after the Beijing Declaration, which set ambitious goals for gender equality, and with just six years left to achieve the Sustainable Development Goals, progress is dangerously off track. UN Women is calling for a renewed commitment to action.

“No one has time to wait for 100 years. 2025 is our turning point. From March 8, International Women’s Day, we march forward for all women and girls because gender equality is not just a right—it is the foundation of a peaceful, prosperous, and sustainable world. The time for action is now,” says Samúelsdóttir.

Unequal societies are more fragmented, experiencing higher rates of violence and instability. In contrast, gender-equal nations thrive, with stronger economies, healthier populations, and greater overall well-being.

UN Women National Committees urge individuals and organizations worldwide to join the ‘March Forward’ campaign and stand united in the belief that the only way is forward.

This is how to join the movement: LINK

For more information: LINK

For media inquiries, please contact:

Sara McMahon
Head of Communications, UN Women Iceland
Communications for National Committees
sara@unwomen.is
+354 896-9432

UNWomen HQ media inquiries:
media.team@unwomen.org

Sources:

UN Women, Peace and Security 2024
UN Women, Role of Women in Development 2024
UN Women, SDG 5 – Gender equality
UN, Global Gender Gap Report 2024

UN Women National Committees are independent local non-profit, non-governmental organizations that support the mission of UN Women by raising funds from the private sector, promoting women’s rights, and securing worldwide visibility for women and girls. National Committees are legal entities separate from UN Women, the United Nations and any other subsidiary body of the United Nations. 

Currently, there are 13 National Committees in the world:
https://www.unwomen.org/en/partnerships/national-committees

[Helsinki, Finland – March 7, 2025] – Savox Communications, a global leader in mission-critical communications and hearing protection solutions, proudly announces a new cooperation agreement with a Northern European customer for the supply of advanced audio and intercom command systems.

Under this multi-million-euro cooperation deal, Savox will provide mounted audio systems designed to enhance operational efficiency and situational awareness for military vehicle crews. This agreement also establishes a foundation for future collaboration and potential expansions in the region.

Advanced Communication for Modern Defense Needs

The cooperation includes the delivery of the Savox IMP Intercom System, a cutting-edge digital intercom solution engineered for land and sea platforms. Designed for the most demanding environments, the system offers scalability, ensuring seamless expansion from small units to complex, large-scale installations.

Key benefits of the Savox IMP System include:

• Enhanced internal and external communication for vehicle crews and command structures.
• Multi-talk group capabilities with secure access levels for superior situational awareness.
• Flexible and rapid feature development to meet evolving operational demands.

A key highlight of this cooperation is the ability of Savox and its customer to develop and implement new system features rapidly. By maintaining close collaboration with the end-user, Savox can tailor its technology to meet real-world operational challenges efficiently and effectively.

Commitment to Trust, Innovation, and Performance

“We are honored by the trust placed in Savox Communications,” said Janne Pöllänen, SVP, Head of Global Sales and Business Development. “This order is a testament to the strong cooperation established from the very beginning and reflects our commitment to delivering innovative, mission-critical solutions tailored to the evolving needs of modern defense and security forces.

At Savox, we prioritize understanding our customers’ needs and continuously learning from them, fostering a foundation of mutual trust and reliable cooperation. We look forward to strengthening this partnership in the years to come.”

For further details about Savox Communications and its range of advanced mission-critical solutions, please visit www.savox.com.

For More Information, Please Contact:

Janne Pöllänen
SVP, Head of Global Sales and Business Development
+358 50 9117730
janne.pollanen@savox.com
Savox Communications

Emma Kaartinen
Marketing Coordinator
+358 40 747 0050
emma.kaartinen@savox.com
Savox Communications

About Savox Communications

Savox Communications designs and manufactures rugged, high-performance hearing protection and communication solutions for the most demanding conditions. Headquartered in Finland, the company has a global presence, serving defense, fire and rescue, law enforcement, and industrial sectors.

With over 40 years of expertise, Savox is recognized for its cutting-edge R&D capabilities, ensuring superior quality and reliability. The company’s 300 specialists worldwide are dedicated to enhancing operational capabilities and ensuring safety in the most challenging environments.

[New Delhi, India – March 7, 2025] – With India’s food and beverage industry experiencing rapid growth, aspiring entrepreneurs are increasingly looking towards franchise food businesses as a gateway to success. Franchising offers brand recognition, an established business model, and operational support, making it an attractive option for those seeking lower-risk entry into the market.

If you’re considering launching a franchise food business in India, here’s a step-by-step guide to help you navigate the process:

1. Research the Market and Choose the Right Franchise

Thorough market research is crucial before investing in a franchise. Key factors to consider include:

• Demand for various cuisines (fast food, desserts, cafes, fine dining, etc.).
• Popular and emerging franchise brands.
• Investment requirements and expected profitability.
• Competition in your target location.

Some of the top franchise food brands in India include Domino’s Pizza, McDonald’s, Subway, Haldiram’s, and Chai Point. Choosing a franchise that aligns with your budget, interests, and local market demand is essential.

2. Assess the Investment and Financial Requirements

Starting a food franchise requires an initial investment, which covers franchise fees, infrastructure, equipment, and operational expenses. Typical costs include:

• Franchise fees (varies by brand).
• Setup and interior costs.
• Equipment and kitchen tools.
• Staff salaries and training expenses.
• Working capital for initial months.

Entrepreneurs can explore business loans, bank financing, or investor partnerships to secure funding.

3. Choose the Right Location

The location of your franchise significantly impacts its success. Ideal locations include:

• Shopping malls and food courts.
• Commercial streets and high-traffic areas.
• College campuses and IT hubs.
• Residential neighborhoods with high population density.

A well-placed outlet can attract more customers and increase profitability.

4. Complete Legal Formalities

Registering your franchise food business involves various legal and regulatory requirements, such as:

• Business registration (Sole Proprietorship, Partnership, or Private Limited Company).
• Food Safety and Standards Authority of India (FSSAI) license.
• Goods and Services Tax (GST) registration.
• Shop and Establishment license.
• Fire safety and health compliance certificates.

Ensuring proper documentation helps avoid legal issues and ensures smooth operations.

5. Undergo Franchise Training and Setup

Most food franchise brands provide training programs covering:

• Standard Operating Procedures (SOPs).
• Food preparation and quality standards.
• Customer service guidelines.
• Inventory and supply chain management.
• Marketing and promotional strategies.

Additionally, the setup and interiors should follow franchise brand guidelines for brand consistency.

6. Hire and Train Staff

Hiring competent and well-trained employees ensures smooth operations. Key considerations include:

• Recruiting chefs, servers, cashiers, and managers based on experience.
• Training employees to adhere to franchise standards.
• Conducting ongoing skill development for better service quality.

A well-trained team enhances customer satisfaction and boosts business reputation.

7. Market Your Franchise Food Business

Even with brand recognition, local marketing is vital. Effective strategies include:

• Social media marketing (Facebook, Instagram, Google Ads).
• Discounts and promotional offers.
• Launch events and food tastings.
• Partnerships with food delivery platforms (Swiggy, Zomato, Dunzo).
• Referral and loyalty programs for repeat customers.

A strong marketing plan helps attract more customers and increase sales.

8. Focus on Customer Experience and Quality

To ensure long-term success, consistency in food quality and customer service is essential. Key focus areas include:

• Maintaining hygiene and food safety standards.
• Ensuring fast and efficient service.
• Creating a welcoming ambiance.
• Addressing customer feedback promptly.

Satisfied customers lead to repeat business and word-of-mouth referrals.

Conclusion

Starting a franchise food business in India offers a structured and profitable model for entrepreneurs. By selecting the right brand, location, and marketing strategies, and maintaining high-quality service, you can build a thriving food franchise.

For more insights and opportunities in the food and beverage franchise sector, visit Franchise Discovery.

Horw, Switzerland – February 27, 2025 – Torizon is pleased to announce a strategic collaboration with Texas Instruments (TI) to help manufacturers of industrial and medical devices navigate increasingly stringent cybersecurity regulations, such as the EU Cyber Resilience Act (CRA). This partnership simplifies security compliance while streamlining the development of connected embedded systems by leveraging TI’s robust, Arm®-based, Linux®-capable processors alongside Torizon’s modern software development environment.

As global security regulations demand frequent secure updates, Software Bills of Materials (SBOMs), continuous security monitoring, secure storage, and secure boot, this collaboration provides manufacturers with an efficient and streamlined approach to development and compliance.

Key Benefits of the Torizon-TI Collaboration

1. Simplified Cybersecurity Compliance

With Torizon Security and TI’s advanced hardware security features—such as a dedicated secure enclave—manufacturers can achieve compliance with both current and future cybersecurity standards. The integrated full-stack solution includes secure hardware, software, and cloud-based services such as remote updates and security scans.

2. Faster Time-to-Market

Torizon’s modern development tools, including the Visual Studio Code Plugin and OS Configuration Tools, allow engineers to rapidly prototype, deploy, and scale secure applications. These tools accelerate the transition from development to production for critical applications in medical and industrial automation, providing a competitive edge in the market.

3. Optimized Developer Experience

By combining AI-capable hardware with an intuitive software ecosystem, this collaboration enhances developer productivity. The availability of software containers, real-time capabilities, and seamless integration with TI processors results in reduced development cycles and greater device reliability.

4. Tailored Solutions for Industrial and Medical Sectors

Torizon is specifically designed for mission-critical applications, offering multi-layered security and real-time support via Linux RT_Patch and Xenomai. Developers can also access TI’s onboard Arm Cortex microcontrollers, ensuring hard real-time performance where needed.

Initial and Future Hardware Support

Torizon will initially support the following TI processors and development boards:

• AM62 – SK-AM62B-P1 and BeaglePlay
• AM67A – BeagleY-AI
• AM62P – SK-AM62P-LP

Later in 2025, support will expand to:

• AM64 – TMDS64EVM
• AM69A / AM62A – SK-AM62A-LP
• AM68A (TDA4VM) – BeagleBone AI-64
• More to follow

Expert Insights & Live Webinar

As part of this collaboration, Torizon and TI experts will present an exclusive webinar on how to simplify cybersecurity compliance and accelerate development for industrial and medical devices. Attendees will learn how to implement key security features, such as Secure Boot and OTA updates, on TI’s Arm-based processors.

Register for the Webinar:

Date: TBD
Sign up here: Torizon Webinar on Cybersecurity Compliance

Industry Leaders Weigh In

“Our partnership with Texas Instruments is an exciting step toward addressing the growing challenges of cybersecurity compliance in critical industries. By combining TI’s cutting-edge hardware with Torizon’s secure, flexible software platform, we empower developers to innovate faster and with greater confidence, ensuring the devices of tomorrow meet today’s security standards.”
– Daniel Lang, Torizon

“Our collaboration with Torizon represents a significant step forward in helping manufacturers not only comply with evolving cybersecurity requirements but also accelerate their time-to-market. Together, we are providing the tools and expertise needed to foster innovation in today’s security-conscious market.”
– Roland Sperlich, Vice President & General Manager of Processors, Texas Instruments

For more details on how Torizon and Texas Instruments are shaping the future of secure embedded development, visit www.toradex.com.

Media Contact:

Lakshmi Naidu
lakshmi.naidu@toradex.com

Reykjavik, Iceland, 15.01.2025 – Designing a website for a tourism company can often feel expensive and complicated, especially when integrating booking systems. Enter IceFloe, an Icelandic innovation company offering a reliable, secure, cost-effective solution redefining how tourism businesses operate online. By leveraging Bókun, a TripAdvisor company, IceFloe delivers seamless integration and enhanced booking capabilities.

Hosting for Reliability and Security

IceFloe’s hosting services ensure ultra-reliable and secure websites, providing peace of mind for businesses and their customers. IceFloe compresses images globally before storing them and serves content through a Content Delivery Network (CDN) to optimize performance globally. This ensures fast load times for customers worldwide, eliminating the frustrations of slow connections.

Powered by Bókun Integration

IceFloe integrates with Bókun, the all-in-one solution for managing bookings, availability, and online travel agency (OTA) connections. Businesses can:

• Start Selling in Minutes: Import products from Viator with one click and pay 0% Bókun fees on Viator bookings.
• Avoid Double Bookings: Manage availability and simplify all booking channels in one central hub.
• Access a Vast Network: Connect with over 6,000 resellers to generate more bookings.

“Our solution, combined with Bókun, eliminates the complexity of managing multiple booking channels,” says Fannar Snær Harðarsson, a representative of IceFloe. “It’s a powerful way to ensure businesses can focus on delivering amazing experiences while we take care of the tech.”

Live Data Integration

With live inventory data from suppliers, IceFloe ensures real-time updates for availability. This removes the need for duplicate data entry and ensures customers always see the latest information.

Simplified Checkout for High Conversions

The custom checkout process is designed to be seamless, transparent, and user-friendly. Customers enjoy a frictionless experience with precise information, no hidden fees, and a secure payment process. With no redirects or pop-ups, the checkout keeps customers on the site, improving trust, reducing bounce rates, and increasing overall satisfaction.

“Our checkout process builds trust by keeping everything clear and straightforward, which leads to higher conversion rates and happier customers,” adds Fannar.

A Proven Global Solution

Trusted by numerous Icelandic and international tourism companies, IceFloe’s solution is tailored for businesses of all sizes—from large bus operators to small family-run tour providers. With zero upfront costs and a simple 1–3% commission fee on sales, IceFloe delivers exceptional value while boosting online performance.

“We’re seeing incredible interest in our solution globally,” Fannar explains. “With tools like Bókun powering our integration, we help tourism businesses maximize their reach and sales potential.”

Discover IceFloe

Take your tourism business to the next level with IceFloe. Learn more at www.icefloe.travel or contact us:

IceFloe

Guðrúnartún 9,

105 Reykjavík, Iceland

Email: support@icefloe.travel

Phone: +354 888 0020

December 10, 2024, Oslo, Norway – Aida Social, the AI-powered social media platform transforming how businesses create and manage content, has launched its latest innovation: Brand Brain—a powerful internal engine designed to ensure brand consistency and elevate creative collaboration across teams.

Built specifically for small and medium-sized businesses (SMEs), Brand Brain is Aida’s response to a challenge many growing companies face: how to keep their brand identity consistent across platforms, teams, and campaigns, especially without large marketing departments or agencies in place.

“This is a game-changer for businesses,” said Suzie Webb, CXO and Co-founder of Aida Social. “With Brand Brain, we’re allowing our users to translate their brand identity into consistent, engaging content—at scale and with ease.”

Key Features of Brand Brain

AI-Powered Brand Understanding

Brand Brain uses artificial intelligence to learn and interpret your brand’s tone, visual style, messaging guidelines, and audience insights.

Built-In Brand Consistency

Whether content is created by a founder, a freelancer, or a team member, Brand Brain ensures that every post feels and sounds like your brand—no more off-tone captions or mismatched visuals.

Creative Collaboration, Enhanced

Acting as a creative partner, Brand Brain doesn’t just manage brand compliance—it contributes. It can generate new assets, suggest campaign ideas, and evolve alongside your business.

SME-Focused Design

Brand Brain is tailored for businesses without in-house designers or full-time marketing teams. It brings enterprise-level brand management tools to companies that need simplicity without compromise.

The Engine Inside Aida

Brand Brain is set to become the intelligent core of the Aida platform, powering personalised content generation and more intelligent recommendations based on brand identity, audience preferences, and performance insights.

“We’ve seen how hard it is for small businesses to go from brand guidelines to real-world execution,” said Øyvind Harjo, CEO and Co-founder of Aida Social. “With Brand Brain, we’re bridging that gap. It’s like having a brand guardian and creative director built into your workflow.”

What’s Next for Brand Brain?

The current release includes tone-of-voice modeling, content styling, and post-optimisation based on brand values. Future updates will expand into visual identity matching, brand-driven performance insights, and cross-channel optimisation, making Brand Brain a full creative intelligence engine at the heart of Aida.

Try It Now

Brand Brain is now live for all Aida Social users. Visit www.aida.social to start a free trial and experience a smarter, more brand-aware way to create content.

About Aida Social

Aida Social is an AI-powered content creation and publishing platform that helps businesses streamline their social media workflows. Built by a team of seasoned creatives and technologists, Aida delivers intuitive, powerful tools that blend automation with originality, giving users time to focus on what matters most: creativity, growth, and connection.

Press Contact:
Øyvind Harjo
Co-founder & CEO
hello@aida.social
www.aida.social

This December, Kunsthallen Street Art Norge invites art lovers, tech enthusiasts, and the curious to “Bringing Street Art / Art Alive,” a revolutionary exhibition merging the raw creativity of street art with the limitless possibilities of artificial intelligence. Running from 1st to 20th December 2024, this showcase offers a glimpse into the future of art, where the physical and digital worlds collide to create something entirely new.

The Exhibition
Visitors will experience the unique fusion of human creativity and AI innovation, incorporating the artists’ backgrounds, their works’ history, and artificial intelligence’s transformative lens. Buyers will also receive an NFT version of each AI interpretation, blending traditional and digital ownership.

Featured works include:

• Mightier than the Flag by VLEK
• Nordlys by Linda Røhmen
• The Strongest Sex by Ronny Bank

This exhibition represents the first in a series of AI-focused showcases planned at Kunsthallen Street Art Norge, pushing the boundaries of how we define and experience art.

About Kunsthallen Street Art Norge
Kunsthallen Street Art Norge is an 850 sqm hub in the heart of Oslo’s Vulkan area dedicated to celebrating street art, graffiti, urban art, and contemporary creativity. Founded by Dino Beslic and Ola Hanø, the gallery is more than just an exhibition space—it’s a cultural epicentre for Nordic street art, aiming to elevate Oslo and Norway as global leaders in art and culture.

Through its year-round programming, including the annual Street & Urban Art exhibition, SHE Art, and Pop Art showcases Kunsthallen Street Art, Norge creates opportunities for art enthusiasts to engage with historical and future-facing works. The gallery’s long-term vision is to establish a digital and physical museum for street art to preserve, document, and share these art forms with the world.

Event Details:

• What: Bringing Street Art / Art Alive
• When: 1st – 20th December, 2024
• Where: Kunsthallen Street Art Norge, Vulkan 15, Oslo

Supported by Oslo Kommune, Kulturetaten, this exhibition is not just about art—it’s about shaping the future of how we experience and connect with creativity.

For more information, contact:
Kunsthallen Street Art Norge
Ola Hanø
Mobile  +47 922 922 28
Email: ola@streetartnorge.no

Reykjavik, Iceland, November 25, 2024 – Rising Icelandic band Dóra & Döðlurnar, led by the captivating Bára Katrín, will be opening for acclaimed musician and actress Elín Hall at her highly anticipated album release concert on November 29, 2024.

This exciting collaboration stems from a memorable encounter earlier this year at the Söngvakeppni Framhaldsskólanna (The Secondary School Singing Contest), where Dóra & Döðlurnar, performing their original song “Gatnamót,” secured second place with Elín Hall serving as a judge. Elín was immediately impressed by their talent and potential, recognizing a kindred spirit in Bára Katrín.

“It’s an incredible honor to be invited to warm up for Elín’s release concert,” says Bára Katrín. “We’ve admired her work for so long, and to have the chance to be a part of this special evening is a dream come true.”

Elín Hall, known for her powerful vocals and emotionally charged music, is also a celebrated actress in Iceland. Her notable roles include a gripping portrayal of a young woman battling addiction in the 2018 film Let Me Fall, and starring roles in When the Light Breaks (2024) and the crime drama Cold (2023).

This concert promises to be a unique showcase of Icelandic talent, blending the established artistry of Elín Hall with the fresh energy of Dóra & Döðlurnar.

Contact:
Valgeir Magnússon
valgeir@ghostlamp.com

London, UK, 25.11.2024 – Emerging artist Janeema has released her latest single, “Drowning,” a genre-defying track that blends breakbeat, jungle, and post-rock influences into a mesmerizing soundscape. The song takes listeners on a profound journey, exploring themes of self-deception, emotional turmoil, and liberation. With deep, atmospheric beats and raw, introspective lyrics, “Drowning” is a captivating addition to the world of alternative electronic music.

A Journey Through Truth and Emotion

Inspired by the idea of facing life’s hidden paths and doubts, “Drowning” is both hypnotic and energizing. Drawing parallels to Alice’s journey through Wonderland, the song creates a labyrinth of sound and meaning, inviting listeners to confront the illusions and truths within themselves.

Janeema explains:
“I wrote ‘Drowning’ as a reflection on how trying to run from ourselves only pulls us into deeper emotional turmoil. The only way out is to face the truth, no matter how hard it might be.”

A Collaboration That Pushes Boundaries

“Drowning” was created in collaboration with kiyán, a celebrated electronic musician and producer known for crafting intricate soundscapes. Together, they’ve combined deep synths, a downtempo beat, and Janeema’s haunting vocals to deliver a track that resonates on multiple levels.

Fans of Massive Attack’s Mezzanine, Portishead’s Dummy, and Goldie’s Timeless will find echoes of these iconic works in “Drowning.” Yet, Janeema’s unique storytelling and genre-blending style ensure the song stands on its own as a bold and evocative piece.

An Artist with a Bold Vision

A seasoned performer, Janeema has graced major stages as both a solo artist and a collaborator with notable acts across Eastern Europe. Her artistry extends beyond music; as a singer, actress, and songwriter, she brings a wealth of experience and depth to her craft. Each of her releases is rooted in meaningful storytelling, innovative production, and a distinctive sound that pushes the boundaries of genre.

With “Drowning,” Janeema begins an exciting new chapter in her career, showcasing her ability to merge personal introspection with experimental soundscapes.

Stream “Drowning” Now

“Drowning” is available on all major streaming platforms. Dive into this breakbeat masterpiece and join Janeema on her journey of raw emotion and truth.

Listen here: https://distromono.lnk.to/Drowning

About Janeema
Janeema is an emerging artist known for her genre-defying sound that blends elements of breakbeat, jungle, and post-rock. With a background in music, acting, and songwriting, she continues to captivate audiences through her evocative lyrics and innovative compositions.

Contact:
Eli Verano
Email: eli@wondr.work
Website: www.wondr.work

Lagos, Nigeria, 25.11.2024 –

In a music industry teeming with talent, a fresh voice is making waves. Damilola Ojo, known by her stage name Vignê, is a Nigerian singer-songwriter carving her niche with a genre she calls Divigne Music. Only two years into her journey, Vignê has captivated audiences with her distinctive sound and undeniable talent, culminating in her latest release, “Rewind”—a track that’s redefining Afrobeat-inspired music.

From Covers to Originals: A Transformative Journey

Vignê began her career sharing covers of popular songs on social media, where her unique vocal style quickly garnered a devoted fanbase. However, 2024 marks a turning point, as Vignê transitions from reinterpreting hits to releasing her own original compositions on all major streaming platforms. This evolution solidifies her position not just as a gifted vocalist but as a visionary songwriter.

Introducing Divigne Music: A Genre of Her Own

More than just an artist, Vignê is a genre pioneer. Her self-created Divigne Music blends elements of pop and R&B, offering a sound that defies categorization. With its heartfelt lyrics, rhythmic energy, and authentic vibe, Divigne Music invites listeners into Vignê’s world—a space where creativity and emotion collide.

“Rewind”: A Reflection on Love and Growth

Vignê’s latest single, “Rewind”, delves into themes of nostalgia, resilience, and self-love, exploring the moments of reflection that follow love’s failures. With her smooth vocals and emotional depth, the track resonates with fans, leaving a lasting impression. Critics have praised “Rewind” for its unique blend of familiarity and innovation, encapsulating the essence of Divigne Music.

Influenced by Icons, Driven by Originality

Vignê draws inspiration from legendary artists such as Burna Boy and Michael Jackson, incorporating their influence into her work while maintaining a sound that’s uniquely her own. Burna Boy’s genre-defying creativity and Michael Jackson’s unmatched charisma have shaped her artistry, but Vignê’s originality and determination set her apart as a rising star.

Building a Global Community

Vignê sees music as more than an art form—it’s a connection to her audience. Through her engaging social media presence on Twitter @vignelabl, she’s building a community of fans inspired by her journey. From sharing behind-the-scenes glimpses of her creative process to interacting with listeners, Vignê’s approach is as personal as her music.

Looking Ahead: A Rising Star to Watch

Though her career is just beginning, Vignê’s impact on the music scene is already undeniable. With Divigne Music, her dedication to her craft, and her vision for the future, Vignê is charting a path toward international stardom.

“Rewind” is just the beginning for this talented artist, and fans can look forward to more music that celebrates the beauty of life, love, and self-discovery.

About Vignê
Vignê is a Nigerian singer-songwriter and the creator of Divigne Music, a genre blending pop and R&B influences. Since beginning her journey in 2022, she has captured the hearts of listeners with her unique sound and heartfelt lyrics. Her latest single, “Rewind”, is available on all major streaming platforms.

Stay connected with Vignê on Twitter @vignelabl to follow her journey and hear more of her groundbreaking music.

Contact:
Damilola Ojo
Email: ojod3944@gmail.com
Twitter: @vignelabl