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Gmail Rejecting Your Email from Microsoft? Here’s Why and How to Fix It 28 Jun 2024 10:18 AM (9 months ago)

If you have all of your authentication and unsub headers set up correctly, and Gmail is still rejecting email that you send from Microsoft (Outlook, Exchange, 365, etc.), here's why. First, you're not crazy and you're not doing anything wrong. It's real, it's on the Gmail side, and there's a reason.

How to Create the Perfect Lead Magnet that Won’t Hurt Your Deliverability 15 Apr 2024 10:36 AM (11 months ago)

Wondering how to entice your followers and leads to sign up for your mailing list? And how to make sure that only those who really want your email sign up, so that they help your deliverability and don't hurt it? The best way to do this is to offer people something of value for free if they sign up for your mailing list.  This is known as a lead magnet, because it is attracting leads to your mailing list and to your business. 

A Plain English Explanation of the New Requirements for Sending Email to Google and Yahoo (“Yahoogle”) Taking Effect in 2024 7 Dec 2023 1:07 PM (last year)

The new 2024 email sending requirements for Google and Yahoo (collectively being called "Yahoogle", we guess that's their celebrity couple name) are causing a lot of concern among email senders, but they needn't. In fact, the odds are good that you are already doing everything that you need to, or, if you aren't, you already know that you should be. The bottom line is that the general requirements are simply: Have proper authentication set up (SPF, DKIM, and DMARC - yes, all three), have the required one-click unsubscribe link in your headers in all of your bulk email, and keep your spam complaint rate down in the negligible zone (more on that later).

Email Bots and Server Bots and Bot Clicks, Oh My! 26 Oct 2023 2:18 PM (last year)

If you have the feeling that bot clicks seem to be an increasing problem in the email marketing world, well, you're not alone. Email bots, also referred to as server bots, are automated systems which click on the links contained in email. Whether there has been a dramatic increase in actual bot clicks, or just in the awareness of them, they are definitely a thing.

Micfo CEO Amir Golestan Goes to Jail for Fraudulent Purchase and Use of IP Addresses for Spamming 18 Oct 2023 1:40 PM (last year)

Micfo CEO Amir Golestan has been sentenced to prison for five years for using made-up people and fake email addresses in order to amass more than 735,000 IP addresses which he then sold to spammers and scammers in China, Saudi Arabia, and elsewhere, along with a smattering of actual legitimate customers. The actual crime of which he is convicted is wire fraud, however for our purposes it is the subject of that fraud, the acts and deeds which led to the fraud charges, which are interesting.

List of GDPR Contacts for Each Country in the EU 20 Sep 2023 12:26 PM (last year)

Here is a GDPR country contacts list, in other words a list of GDPR countries and to whom questions or complaints involving GDPR should be directed for each country. This GDPR countries list is based on information compiled directly from the European Data Protection Board (EDPB).

UK Email Marketing Consent Requirements and How to Report Spam Under the UK GDPR 19 Sep 2023 9:48 AM (last year)

Many people don't realize that when Brexit happened the United Kingdom ("UK") adopted their own version of GDPR, often referred to as the UK GDPR. When it comes to email marketing in the UK, the UK Information Commissioner's Office (ICO) has made fairly explicitly clear that under the UK GDPR there are only two situations in which you can send someone email marketing: you must either have their prior consent, or they must be an existing customer (this is the so-called "soft opt-in").

How Gmail, Yahoo, and Microsoft Deactivating Old Accounts Will Hurt Your Deliverability 13 Sep 2023 12:43 PM (last year)

Google has started sending notices of deactivating inactive Gmail addresses (actually they are going to deactivate dormant Google accounts, which includes Gmail accounts); and Yahoo posted a notice about deleting inactive mailboxes earlier this year. And if you don't pay attention to this it can, and likely will, hurt your deliverability.

Validity Charging for the Universal FBL: Here’s the Info and How Much It’s Going to Cost You 12 Sep 2023 9:43 AM (last year)

By now you may have heard that Validity is going to start charging for access to their FBL, which they call the Universal FBL because they have made it the single point of access to the FBLs of so many ISPs. Here are all the details, including how much it will cost you.

RNC v. Google: Republican National Committee Gets Smacked Down by Court (full text of order here) 25 Aug 2023 2:28 PM (last year)

Yesterday afternoon (8/24/23) a Federal court judge handed the Republican National Committee its head on a platter. As you may recall the RNC had sued Google, claiming that Google's spam filtering algorithm was intentionally anti-Republican. Google then countered by offering a pilot program to any political campaign that would adhere to Google's best practices for email - a spam-filter offramp, if you will - in other words they would not even have to have their email run through certain spam filters.