Affiliate Summit East 2020 Has Been Postponed 17 Apr 2020 9:17 AM (4 years ago)

It is with great sadness that I tell you that as a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Affiliate Summit East 2020, originally scheduled to take place on July 27-29, will now be postponed.

We are in active conversations with partners, venues, and relevant parties for new dates. We ask that you bear with us while we evaluate all opportunities.

The Affiliate Summit East team will be in touch directly with all exhibitors, sponsors, and attendees to discuss the postponement and answer any questions.

More communication will follow over the coming weeks and aim to have a smooth transition to the new dates for everyone involved.

As a reminder, you can reach out to the Affiliate Summit team here:

Email:

support@affiliatesummit.com

Phone:

+1 (203) 580-1865 for our US office (Monday to Friday 9am – 5pm EST)

+44 (0) 20 7384 8291 for our UK office (Monday to Friday 9am – 5pm GMT)

Please be assured that we are continuing to closely monitor the latest public health and government advice concerning COVID-19 (coronavirus) and are carefully adhering to their directions.

Our absolute priority is the safety and health of our attendees, sponsors, exhibitors, and speakers, and we will do everything within our control to take care of you.

Thank you for your ongoing support and understanding.

Save 20% on Affiliate Summit West 2020 13 Sep 2019 11:42 AM (5 years ago)

During January 27-29, 2020, more than 6,000 digital marketers will gather at Paris Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2020 (#ASW20). This will be the 50th Affiliate Summit event since the company was founded in 2003.

If you're planning on attending here's your chance to take 20% off your attendee pass using my “Friends and Family” Discount.

The 20% Discount is valid through October 31, 2019, and is valid on Networking, Networking Plus, and VIP Passes.

Now through September 20th, you can pick up a Networking Pass for $100, a Networking Plus Pass for $180, and a VIP Pass for $440 during the Early Bird discount rate.

To take advantage of the 20%, use this link, enter discount code ASWMISSY20 when prompted, select the pass type you desire, and complete your registration.

Discounts will not be honored retroactively.

This is your opportunity to save a bundle, so register now for the lowest rates available.

Affiliate Summit West 2020 is a 3-day event and features:

An agenda crafted by our U.S. Advisory Board made up of significant stakeholders in the U.S. affiliate marketing industry – inspiring keynotes and engaging presentations and panels covering the latest industry trends, analysis, and challenges
New and improved Exhibit Hall open Tuesday, January 29th and Wednesday, January 30th featuring:
- Networking Zone – unwind and network in our revamped cocktail lounge and networking zone, in the center of the Exhibit Hall.
- Marketplace – a dedicated section showcasing up-and-coming and leading advertisers
- Tech Start-up Village – an exclusive area for new technology providers looking to enter the affiliate industry
- Tech Talks – These short, sharp sessions are filled with tactical content for you to put into action immediately
- RevShare Roundup – a 4-hour event designed to connect affiliates with revenue-share programs taking place on Monday, January 7th from 12pm-2pm and 4pm-6pm. Apply to exhibit for free.
The Affiliate Summit Meet Market – a 6-hour showcase packed with affiliates, influencers, merchants, vendors, networks, technology providers, digital agencies, and traffic sources taking place on Monday, January 27th from 12pm-6pm
Private Meeting Tables – meeting tables will be available each day of the conference and can be reserved using the Conference App. Select the person(s) that you wish to schedule a meeting with, and book your 30-minute slot
Influence – a new dedicated zone and content sessions for just for influencers and top brands
AM Days workshops on affiliate marketing, now happening within the framework of Affiliate Summit. Whether you are already active in affiliate marketing, or you’re just investigating ways to leverage this powerful type of marketing, AM Days will equip, educate, and empower you. (There is an additional charge to attend AM Days.)
A variety of networking events in a relaxed environment that encourages the exchange of open ideas and experiences including meetups, cocktail parties, networking brunches, Pilates and running clubs
Access to the Conference App to arrange meetings with other attendees and speakers before, during and after the event.

Join 6,000+ Attendees at Affiliate Summit West 2020 – Click Here to Register Now.

Feedfront Magazine Issue 46 Now Available for Download 27 Mar 2019 10:58 AM (6 years ago)

The 46th issue of FeedFront, the official magazine of Affiliate Summit, is at the printer and it will be hitting mailboxes later in April 2019.

In Feedfront Magazine, Issue 46:

Are affiliate marketers too cool for school, by Shawn Collins, Co-CEO of Affiliate Summit: Many successful affiliate marketers attended little or no college, so is it a necessary step for the next generation?
It’s time for coupon codes to change, by Choots Humphries, Co-President and Co-Founder of LinkConnector Corporation: Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new s Feedfront Magazine Issue 46″ width=”400″ height=”512″ />
5 Actionable tips to optimize lead forms, by Sarah Gulbrandsen, COO at RingPartner: Use these five actionable tips into web lead form best practices and optimization techniques to help convert your customers.
Using your social media powers for good, by Ryan Zimmerman, Director of Business Development at Avenue Link: Take what you know and make a positive difference in someone’s life.
…and more.

Issue 46 of FeedFront Magazine can now be viewed online, downloaded, and printed from issuu.com.

If you're not already receiving Feedfront Magazine to your mailbox, you can subscribe for free at http://feedfront.com/free-subscription/.

Affiliate Summit East 2019 – The Premier Conference & Expo for Global Brands, Performance Marketers, and Influencers is taking place at the New York Marriott Marquis on August 11-13, 2019. Join 5,000+ attendees as they network and learn from the performance marketing industry's top companies and key decision makers.

Affiliate Summit Europe 2019 Highlights [Video] 22 Mar 2019 7:47 AM (6 years ago)

Affiliate Summit Europe 2019 took place on March 12-14, 2019 at the Amsterdam RAI Exhibition and Convention Centre.

2,000+ digital marketers from over 75 countries were in attendance. Thirty expert speakers delivered engaging presentations and panels covering the latest industry trends, analysis, and challenges.

The Meet Market and Exhibit Hall were both packed with affiliates, influencers, merchants, networks, technology providers, digital agencies that connected with 70 exhibitors.

Didn't make it to Amsterdam this year? Join us next year for Affiliate Summit Europe 2020 taking place March 25-27, 2020 at the Amsterdam RAI Exhibition and Convention Centre.

In the meantime, check out the video highlights of Affiliate Summit Europe 2019 below.

Affiliate Summit Europe 2019 – Keynote Steven Bartlett 21 Mar 2019 8:24 AM (6 years ago)

2019 is the age of authenticity and the power of affiliate marketing is becoming more prominent than ever. People are becoming less and less concerned with vanity metrics within this space and are instead turning to measure the strength of the relationship the publisher has with their audience and their ability to get their audience to act.

On March 13, 2019, Affiliate Summit Europe 2019's Keynote Speaker, Steve Bartlett, CEO & Founder of Social Chain, discussed how brands and affiliates can utilize advances in social media to their advantage and continue to remain authentic within the ever-changing digital world.

See more Affiliate Summit Videos here.

Last Chance To Register For Affiliate Summit Europe 2019 #ASEURO19 5 Mar 2019 5:26 AM (6 years ago)

In just under a week, over 2,000 digital marketers will converge upon RAI in Amsterdam for Europe’s premier performance marketing event, Affiliate Summit Europe 2019.

The latest companies registered include Santander, Decathlon, Thomas Cook, KLM, Treatwell, and IKEA. You can view the full list of attending companies here.

As we are close to a sell-out, only limited passes remain. Don’t miss out on three days of exclusive networking and an educational program delivered by over 30 of the biggest names in the industry.

So, book your flights and hotel but most importantly, register now, before we sell out.

See you in Amsterdam!

Affiliate Summit Webinar Series: The APAC Opportunity 27 Jun 2018 9:16 AM (6 years ago)

If you're sorting out how to connect with customers in APAC, the Affiliate Summit Webinar: The APAC Opportunity can help you along.

The webinar, which will be presented by Ayush Goyal, Regional Director SEA, Optimise Media will cover:

- Getting the fundamentals right – tracking, payments, currencies, language, time zone localization, local publisher reach, local account management
- Universal tracking – how to overcome the most common tracking issues and track performance campaigns the smart way
- Examples of advertisers who have successfully scaled cross-border campaigns in APAC

Performance analytics – how a data-driven approach can help achieve your business goals
Performance advertising – examples of how we’ve driven success for clients e.g. increasing reach, volume & value of sales etc.
Intro to Optimise Media – reach, expertise & core product range – Universal Tracking, supported Performance Analytics and delivery of Performance Analytics

There are two available time slots for this webinar:

1. Fri, Jul 6, 2018: 4:00 AM – 5:00 AM EDT
2. Wed, Jul 25, 2018: 6:00 AM – 7:00 AM EDT

Everyone who registers for this webinar series will get access to the recording, so if you're not an early bird (like me) simply sign up for the webinar and watch it later. That's what I'll be doing

Global Email Opt-Out Behavior [Infographic] 27 Jun 2018 7:44 AM (6 years ago)

When you look around the internet for reports, infographics, and other data regarding email marketing, you’ll find plenty of content covering the major KPIs that marketers typically use to measure the effectiveness of a campaign. Open Rate, Click Rate, Conversions and Conversion Rate, ROI, surveys about how businesses value email in the marketing mix, etc. But, one type of data you don’t see discussed very often is Unsubscribes or Opt-Outs.

Sometimes marketers like to focus on the positive metrics and may spend less time looking at the negative marketing signals being sent by a metric like opt-outs. However, there is plenty to be learned by examining opt-out behavior from your own email campaigns, and it can also be instructive to take a more holistic view of opt-outs across industries and from different geographic regions.

As a company that has been processing email opt-outs for almost ten years, we’ve learned a great deal about unsubscribe behavior around the world. We recently released an infographic that depicts some of the insights about a large sample of users who opted out of receiving emails over a recent 14-month period.

Geography

Not surprisingly, with email being a global marketing channel, opt-outs have been received from all over the globe. This includes unsubscribe requests from 192 of 193 recognized countries. Any guesses on which country might be missing? (Read to the end of this article, and we’ll share the country’s name.)

We’ve seen the same trend at a regional level, where opt-outs have come in from 6 continents (we didn’t receive any requests from Antarctica during the 14-month date range).

Most of the opt-outs came from North America (87%), and particularly the United States (86%), but Europe and the region including Australia and New Zealand also generated a higher percentage of unsubscribe requests than other parts of the world. The top 10 countries represented over 98% of all opt-out requests.

Technology

Another aspect of where opt-outs are coming from involves the email domain. The opt-out infographic shows that Yahoo! was the most popular email provider for opt-outs, at 32%, with AOL (16%) and Gmail (14%) taking up the other spaces in the top three. This stat is particularly interesting when compared to the overall popularity of these email providers. In the U.S. Gmail reigns supreme at 42%, followed by Yahoo! (16%) and Hotmail (6%). (2018 Global Email Benchmark Report – Sendgrid) So, it’s interesting to note that Yahoo! accounts for a disproportionately high number of opt-outs compared to its overall share of the market.

While the vast majority of opt-outs come from well-recognized and highly popular email providers, we also continue to receive unsubscribes for email addresses on platforms that many people may have thought were no longer active. This includes platforms like Prodigy and Lycos, which were giants in the earlier days of the internet. It’s a good reminder for marketers that legacy technology and platforms still need to be accounted for in new strategies.

This infographic is the first of three that OPTIZMO will be releasing this year. The next two infographics will focus on device usage, most common browsers and operating systems, and trends in the days and times opt-outs are received

You can download a copy of OPTIZMO’s Email Opt-Out Requests Infographic here.

…and to answer the question I mentioned earlier in the article. What is the one recognized country that did not produce an opt-out request during the infographic’s 14-month timeframe? North Korea.

What GDPR Means for US Affiliate Marketers 15 May 2018 7:00 AM (6 years ago)

[clickToTweet tweet=”(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. – Khris Thayer, CEO, OPTIZMO” quote=”(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. – Khris Thayer, CEO, OPTIZMO” theme=”style2″]

If you attended Affiliate Summit Europe 2018 in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR.

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and intends to strengthen and unify data protection requirements within the European Union (EU).

Basically, it sets a series of rules for companies to follow when they are collecting, storing, and/or processing data from individuals in the EU.

As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, one major change from previous data protection requirements is that companies outside the EU will be monitored and required to comply with the new regulation and GDPR is enforceable outside the EU.

This means if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. It also retroactively applies to data you have previously collected, rather than just new data you begin gathering after the regulation goes into effect in May. There are severe penalties for companies that are found to be in non-compliance, so understanding the rules is vital to your business.

Here are three steps to consider with regard to GDPR:

Educate Yourself

With minimal online searching, you will find tons of articles, guides, webinars, and other content resources available on GDPR. They range from general overviews to the analysis of how it impacts specific industries (like email marketing). You know your business better than anyone else ever will, so get an understanding of the regulation and you can evaluate how your business fits into the guidelines to determine immediate business impact.

Get Expert Advice

When you’re dealing with legal regulations, it is always advisable to get expert legal advice. If you have a lawyer or law firm here in the U.S. that’s a great place to start. But, you may want to find a company that delivers expertise on GDPR preparation or even speak with a law firm in the EU. Firms in the EU are already heavily focused on GDPR and many are engaged with multiple global clients preparing for the regulation. Act now because the current high demand for these services can make it difficult to find one that has time enough for even a high-level conversation about your company’s GDPR needs.

Make a Plan for Compliance

If you collect any personal data from individuals in the EU, which includes email addresses, do not ignore GDPR. Make sure you understand the rules around recording consent and the various rights that individuals have regarding their data (like the ‘right of erasure’) and consider how to adhere to the guidelines.

The biggest takeaway is not to assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world.

Affiliate Summit East 2018 Early Bird Rates End On May 11th 3 May 2018 4:52 AM (6 years ago)

Affiliate Summit East 2018 (#ASE18) is less than 3 months away and you won’t want to miss it.

Join us this summer, on July 29-31 at the New York Marriott Marquis, for a not-to-be-missed opportunity to network with business prospects from over 70 countries, and learn from industry leading specialists on how to increase your ROI, broaden your company’s positioning, and tackle the challenges that face affiliate marketers.

There are 5 pass types available for this event. Watch the video above to help select the one that's right for you.

Don’t forget – Affiliates go free. All you need to do is submit your application for approval.

We’re looking forward to seeing you there.

Affiliate marketing posts from seasoned affiliate marketing pro Missy Ward. View RSS