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The first practical guide to "Angel Investment" in China by Mr. Victor Tong is now available in English in the US. It's the first of its kind book published in English for entrepreneurs, angel, VCs, professionals, students, etc. who want the inside on investing in China.
About the Author:
Mr. Tong is the founding Managing General Partner of Webplus Ventures, the founder of Webplus, and a "lean" angel investor. Mr. Tong gained his consulting and technical expertise through his experience at Andersen Consulting (now Accenture, NYSE:ACN; airline accounting system development), American Express Financial Advisors (now Ameriprise Financial NYSE:AMP; Strategic Technology Planning), 3M (Part of Medical Imaging Basic Research Lab), and the Superconductivity Center at the University of Minnesota. In 1994, Mr. Tong founded Talent Information Management ("TIM"), a leading internet software and consulting company in Minnesota. In 1997, Mr. Tong successfully sold GoWeb, the internet consulting division of TIM to Dwight and Vance Opperman's Key Investment. In 1996, the Oppermans sold West Publishing to Thomson Reuters for $3.4B. Mr. Tong then became the President of Opperman's KeyTech. In 1999, he was recognized in "City Business 40 Under 40" as the youngest of the 40 future business and community leaders in Minnesota.
After PacificNet was spun off from TIM in 1999, it went public as NASDAQ:PACT in 2000. TIM later became talentsoft and then reestablished as Webplus. Mr. Tong served as President then CEO of PacificNet until 2008. During his tenure, Mr. Tong acquired many leading Chinese companies such as a few leading telecom service providers and hardware distributors, the largest online mobile and e-commerce site, the largest stock advisory company, the largest Asian slot machine manufacturer in Macau, the largest slot machine and gaming system company in Eastern Europe, Russia, and South America, a large software outsourcing company, and the largest outsourcing call center in HK. He was one of the most active Chinese executives doing bi-monthly road shows in the New York Wall Street and throughout the USA from 2003 to 2007.
Mr. Tong won the Student Commencement Speaker Award and graduated with honors with a Bachelor of Science in Physics from the University of Minnesota. Mr. Tong was an adjunct professor at the College of Software of Beihang University, one of the top software colleges in China. Mr. Tong was awarded as one of the 25 people to watch in the 2008 Global Gaming Magazine. He has been a frequent speaker at the Las Vegas and Macau G2E and other gaming conferences, and many IPO/going public, angel investor, Venture Capital, and entrepreneurship conferences in USA and China, including speeches at Harvard Business School, Wharton School, Peking University, Tsinghua University, and Sun Yat-Sen University Business Schools. He has a strong following across Beijing, Shanghai, Guangzhou and Shenzhen hosting monthly 3-hour salons targeting entrepreneurs and angel investors in China!
Mr. Tong is experienced in raising angel, VC, private, PIPE, and public equity and debt financing; leading and advising mergers and acquisitions, due diligence; going public via IPO and RTO, going private; and operating many NASDAQ, OTCBB, and Pink Sheets companies in China. Mr. Tong is very hands on in areas such as corporate strategies, productizing, IT/software, online and traditional marketing/sales, investor relations, road shows presentations, litigations and preventions, SEC filings (Ks, Qs), legal structures, commercial contracts, internal and external audit, internal control, and government and security compliances in the USA, Hong Kong, and China.
Mr. Tong is the author of a Chinese book "Angel Investment", the first of its kind book in China. Check out his blog at: weibo.com/usavc/.Angel Investment
For those who do not read Chinese: Good News! We do plan to translate his book into English and possibly other languages. Until then, please read the following English version of the Table of Contents to quench your thirst, at least for now!
I. Foreword
II. Introduction: I Have to Be a Grass-Roots Investor and Entrepreneur Transformer
1. Why Start a Business?
2. Entrepreneurship is a Very Difficult and Lonely Process
1) The True Nature of Angel Investment
1. What is Angel Investment?
2) The True Nature of Angel Investment is About: Invest in Innovation
1. What is Innovation! ?
2. But Do Not Be Too Innovative
3. Creative Destruction
4. Chinese Lack Innovation, Still Make Hard-Earned Money!
5. Innovation Need Environment
6. Patent or Copyright is Not a High Barrier of Entry, But Cannot Go Big Without Patent!
7. Copy-To-China (C2C) Concept May Not Be Feasible
8. Copycat and Piracy in China is Widespread, Homogenization Problem is Serious
9. The Dark Side of Made in China
10. Innovation is a Long Road Ahead, Most of the Chinese Citizens Still Must Work Hard to Make Money, and Modernization Needs to Be Step By Step
3) The True Nature of Angel Investment is About: Invest in People
1. Entrepreneurs and Investors Need to Have High Emotional Intelligence (EQ) ! Can Nurture!
2. Entrepreneurs and Investors Need to Have High Fortune Quotient (FQ)! Must Self-Taught Personal Finance!
3. Angel Invest in Highly Educated or Low Educated Entrepreneurs?
4. Angel Invest in Male or Female Entrepreneurs? The Difference Between Male and Female Entrepreneurs and Investors
5. Angel Invest in Young or Old Entrepreneurs? When is It a Good Time to Start?
6. Need to Work Hard to Overcome the Congenital Deficiencies and Shortcomings
7. Need to Make Good Use of Time, Pay Attention to the Body, Contentment Brings Happiness
4) The True Nature of Angel Investment is About: Avoiding Risk, Not to Take Risk
1. Investors and Entrepreneurs Need to Avoid Risk, Avoid the Common Mistakes
2. Investors Beware of Bubbles, Beware of Investing Pure Ideas
3. Traditional Investment Philosophy of Warren Buffett
4. Angel Investment Philosophy
5) Does Startup Need to Raise Money? When to Raise Money? Raise What Kind of Money?
1. Early-Stage Companies Should Not Raise Money If Not Necessary. Should Broaden Income and Reduce Expenditure, Work Hard to Make Money
2. Crazy and Ignorant Business Models Not Only Shouldn't Be Started, But They Definitely Should Not Raise Money
3. Chinese Burn Money Failure: Group Buying 55tuan.Com
4. When to Raise Money?
5. Spend How Much Time to Raise Money?
6. Startups in Rapid Development Must Work Desperately to Raise Money
7. Understand Your Own Fund Raising Stage, Understand the Needs of Investors
6) Seed or Start-Up Funding Options
1. Angel Investors, or Venture Capital Funds That Invests in Early Stage or Seed Stage
2. Incubators and Non-Government Third-Party Venture Capital Platform
3. Micro Loans From Banks and Financing Companies
4. Policy Support and Incentives Grants From Chinese Local Government High-Tech Parks
7) How Can Entrepreneurs Raise Money? How to Make the Investors to Like You?
1. Judge Whether Entrepreneurs and Investors Are Suitable For Each Other
2. Entrepreneurs Should Find Ways to Attract Investors
3. Entrepreneurs Should Take the Initiative to Integrate Into the Investor's "Circle"
8) Investing and Fund Raising 1: Company Preparation, Get in Touch With Investors and Ongoing Dialogue
1. Initial Packaging of the Deal: Preparing PPT and Business Plan
2. Initial Contact With Investors
3. Ongoing Dialogue and Update Project Progress
9) Preliminary Due Diligence
1. Startup is About Investing in People. Should Judge If the Entrepreneurs is Ok
2. Deal Selection: Prerequisite of Successful Entrepreneurs: "RISKING"
3. Financial History and Forecasts
4. Judge If Startup is Ok Based Upon: Gut Feeling
5. Let Investors Enter a Comfort Zone
10) Investors Should Distinguish Chinese "Lies of Entrepreneurs"
1. I Want to Defeat Jack Ma
2. I Have 10 Million Users
3. I Have Achieved Profitability
4. I Am Not Short of Money
5. I Will Hit the Market Next Year
6. I Have Officials and Government "Guanxi" and Policy Support
7. Patent, Cloud Computing, Internet of Things, SNS, LBS, SoLoMo, Group Buying, E-Commerce, Platforms, Valuation Adjustment Agreement
8. I Have No Competitor
9. My Team Has Foreign Returnees, MBA, Fortune 500 Executives
10. Research Proved to Can Get 1% of 1.4 Billion Market
11. Invest Quickly. I Have a Large Order
12. Certain Industry Peers Just Got VC Funding. Wide Spread of Exaggerating the Financials and the Amount of Funding
13. Measure of Success is to Get Their Own Garbage to Receive Funding
11) Entrepreneurs Should Distinguish Chinese "Lies of Investors"
1. No Money Says Has Money
2. Fund Not Funded Says Funded. Funded $1 Says $ 10
3. Don't Invest Say Will Invest
4. Charge Money to Look at a Deal or Due Diligence
5. Don't Understand But Pretend to Understand
6. -
7. Do Not Invest in Startup, Creativity and Innovation But Say Will
8. Goal is to Defrauding the Valuable Support From the Government Parks and the LPs That Want to Invest in Startups
9. Use the Media to Spread Angel Investors Erotic Stories. So Foolish Entrepreneurs and Other Sucker Investors Fickle
10. Measure of Success is to Let Their Garbage Investees to Receive Next Round of Financing or IPO
12) Investing and Fund Raising 2：Negotiation and Drafting of Letters of Intent or Term Sheet
1. The Purpose of Letter of Intent or Term Sheet
2. Overview of the Letter of Intent or Term Sheet
3. Capital Instruments A: Convertible Preferred Stock
4. Capital Instruments B: Common Stock
5. Capital Instruments C: Convertible Debt
6. Capital Instruments D: Loan
7. Investors Rights
13) Investing and Fund Raising 3：Early Stage Company Valuation Concepts
1. How Much Money Can I Raise?
2. Entrepreneurs' Concept of Valuating Early-Stage Companies
3. Investors' Concept of Valuating Early-Stage Companies
14) Investing and Fund Raising 4: Valuation Methods For Traditional Companies and Early Stage Company
1. Understand Valuation Basis
2. Traditional Valuation Methods
3. Valuation For Seed or Early Companies
4. Valuation of Publicly Listed and Private Companies
5. Valuation Summary
15) Investing and Fund Raising 5：Due Diligence, Negotiation and Execution of Investment Agreement
1. Negotiating the Terms of the Investment Agreement
2. Due Diligence Overview
3. Financial Due Diligence
4. Due Diligence For Early-Stage Companies
5. Conclusion After Due Diligence is Completed. Recommend to Invest or Not
6. Due Diligence Should Specifically Pay Attention to: the Lack of Integrity and Ethics in China
7. Investment Agreement
8. Signing and Executing the Investment Agreement. Transact
16) After Investing and Fund Raising: How Can Entrepreneurs Maintain a Good Collaboration With Investors
1. Entrepreneurs Should Treasure Investors' Money
2. Entrepreneurs Should Comply With Fiduciary Duty
3. Entrepreneurs Should Be Confident, Not Pretentious
4. After Funding Entrepreneurs Should Improve Corporate Governance to Motivate Staff
5. Entrepreneurs and Investors Should Try to Maximize Both Sides' Potentials
6. Be Humble. Don't Be Arrogant
7. Both Sides Should Have An Open Mind, Good Cooperation and Sharing
8. Both Sides Should Persevere, Have Enduring Execution, and Have Courage to Commit and Take On Challenges
9. Both Sides Should Improve Overall Quality and Establish a Good Image
10. Both Sides Work Hand in Hand. Avoid Differences
11. Under China's Economic Environment, Entrepreneurs and Investors Should Be Wolves or Sheep?
12. Founding Team Should Avoid Fracture, Should Have Enduring Passion
13. Murphy's Law
17) Going Public, Mergers and Acquisitions, and Bankruptcy, Etc Exit Mechanism
1. Exit When the Company is Successful: Sell to Private Equity Funds, Strategic Investor or Company Executives (MBO) in Whole or in Part
2. Exit When the Company is Successful: Packaging For IPO
3. When the Company is Not Successful But It Did Not Fail, Should Continue as a Going Concern and Wait For Exit Opportunities
4. Exiting When the Company Fails
5. Summary
18) Dedicated to Fellow Early Venture Capitalists and Angel Investors
1. Overview of the American Angel Investment Market
2. Overview of the Japanese Angel Investment Market
19) Webplus Venture Capital Funds
20) I Have a Dream!
1. I Am Eager For Investors and Entrepreneurs to Share Their Own Business Successes and Failures
Appendix
1) Lies of VCs and Entrepreneurs (By Guy Kawasaki)
1. American Top Ten Lies of VCs
2. America Top Ten Lies of Entrepreneurs
2) Standard Agreement Samples
1. Founding Shareholders Agreement
2. Investment Letter of Intent
3. Investment Agreement
4. Stock Option Agreement
3) Book Cover Design
4) "Startup, Growth, Investment, Exit, Go Public" Salon (Hosted By Victor)
5) The Secret to Preparing For "The Founder" Magazine "Dark Horse" Competition
6) English Table of Contents
7) Steve Jobs' 2005 Stanford Commencement Speech
8) Victor Tong's 1993 University of Minnesota Commencement Speech
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