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Aerospike Enabling The Real-Time, Layered "Stack" Says New CEO Gottlieb 27 Aug 2013 | 03:00 pm
Doing the real-time dirty work for online advertising may not be as sexy as buy side platforms and your favorite late model DMP, but 50-person strong Aerospike doesn't mind. In fact, many ad tech comp...
As Newspaper Sale Talks Hover, Tribune Presses Ahead With Ad Reinvention 27 Aug 2013 | 09:09 am
Lori Tavoularis, managing director for Revenue Partnerships at Tribune Digital, said she is ignoring the uncertainty around a possible sale of some or all of the newspaper division that houses her uni...
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Ad Exchanges: Bringing Sanity to Display mediacontacts.com 11 Mar 2011 | 04:30 am
The online advertising system is currently flawed. The advertisers aren’t reaching their intended audience; the publishers aren’t getting fair market value; and the consumers are swamped with ad clutt...
Adbrite vs Adsense: My Experience adsensealternativesblog.com 2 Aug 2011 | 11:51 pm
Adbrite is better than Adsense in Some Ways Adbrite is known as the “largest independent ad exchange” in the industry. Although this is one more way of making money with your website, it is different...
Google display ad exchange - who has who by the tail blog.differencis.com 16 Jul 2010 | 03:13 am
Google is expected to announce on Thursday (along with its quarterly results) a new partnership for its display advertising exchange with Omnicom Google ad exchange is targeting niche audiences with ...
AdBrite Taps Jivox Tools To Become More Social press.adbrite.com 3 Nov 2011 | 12:47 pm
Social seems to be making its way into every medium across the advertising industry. The ad exchange adBrite has partnered with the video advertising company Jivox, allowing advertisers to build in sh...
adBrite to Pioneer Real-Time Pricing Solution for Premium Publishers press.adbrite.com 3 Nov 2011 | 12:43 pm
adBrite®, the largest independent ad exchange, has begun testing a groundbreaking Real-Time Pricing™ (RTP) solution that maximizes ad revenue for premium publishers by automatically optimizing the flo...
Giant Video Ad Exchange Now Serving Premium Publishers, says adBrite CEO press.adbrite.com 3 Nov 2011 | 12:38 pm
adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing number of ads seen on premium sites, says adBrite ...
Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer press.adbrite.com 12 Oct 2011 | 06:41 am
adBrite(R) www.adbrite.com, the largest independent ad exchange, today announced that digital ad sales veteran Rick Cotton has joined the company as Chief Revenue Officer (CRO). Rick has nearly two de...
adBrite Partners With Jivox to Offer Interactivity and Social Sharing to Video Creative press.adbrite.com 30 Sep 2011 | 06:56 am
adBrite(R), the largest independent ad exchange, today announced it is partnering with Jivox, a leading cross-platform interactive video advertising company, to offer advertisers video ads enhanced by...
Giant Video Ad Exchange Now Serving Premium Publishers, Says adBrite CEO press.adbrite.com 9 Jul 2011 | 11:08 am
adBrite CEO Iggy Fanlo provides an overview of the emerging value of ad exchanges in the online video industry and explains how adBrite maximizes value for advertisers and premium publishers in this i...
Iggy Fanlo of adBrite Discusses Online Video Advertising press.adbrite.com 1 Jul 2011 | 10:45 am
Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy...
