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socialmediab2b.com – Social Media B2B: Exploring The Impact Of Social Media On B2B Companies

The Four Pillars of B2B Content Strategy 14 Aug 2013 | 04:00 pm

I was approached the other day by one of our clients, the CMO of a technology firm who asked me my thoughts on his company’s content strategy. The CMO said, “We have a lot of smart people who develop ...

What B2B Marketers Need to Know About Facebook News Feed Changes 7 Aug 2013 | 04:00 pm

Facebook provided new insight into their news feed algorithm, as well as announced a subtle change to its functionality. This is critical information for B2B marketers who use Facebook to connect with...

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This is a tough one: the challenges of B2B social media strategy leftygbalogh.com 23 Aug 2013 | 01:50 pm

B2B tends to be slower in adopting new technologies and channels when it comes to customer acquisition. Hence while many consumer focused companies have now half a decade of social media experience, B...

Social Media Metrics that matters regalix.com 25 Apr 2012 | 01:21 am

Tracking metrics is the key to a successful social media strategy and it always helps to know which metrics to consider to alter your strategy.

3 common mistakes subject2.com 7 Jul 2011 | 08:12 pm

As you all know, simply creating an account on Facebook or Twitter rarely equates to being plugged in. The most common reason for not spending time on developing a social media strategy is that real e...

Monitoring als Grundlage einer erfolgreichen Social Media Strategie blog.omc.ch 18 Feb 2012 | 03:51 am

Um nachhaltige Erfolge im Bereich Social Media zu erzielen, ist eine vorherige Social Media Analyse unabdingbar. Erst nachdem man weiß, auf welchen Social Media Plattformen Nutzer über die eigene Mark...

Developing a social media strategy for your business – listening socialmediaiq.co.za 25 Nov 2011 | 08:30 am

So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outsid...

Developing a social media strategy for your business – culture socialmediaiq.co.za 4 Nov 2011 | 04:20 pm

In this part of the series (Part 1; Part 2) I will be discussing another major piece of the social media for business puzzle. We have lots of businesses that approach us “wanting to do social.” Here i...

Developing a social media strategy for your business – socialgraphics socialmediaiq.co.za 19 Oct 2011 | 05:50 pm

In Part 1 of this series we discussed the need to put the buzz around social media aside, clarify your 3 – 5 year business objectives and then ask whether social media will assist you in reaching thos...

Developing a social media strategy for your business – objectives socialmediaiq.co.za 12 Oct 2011 | 09:38 pm

A few months ago Justin Scott of  The Airport Magazine approached me to write a series of articles for the magazine on what is involved in developing a social media strategy for your business.  I am r...

IK Design Partners with Spark Boutik ik-design.com.au 9 Mar 2012 | 09:13 pm

IK Design and Canadian-based digital marketing company Spark Boutik have partnered in order to work together in creating successful social media strategies and campaigns. In addition to this, IK Desig...

7 Social Media Strategy Questions Answered blog.benacheson.com 11 Feb 2011 | 10:38 pm

Answers to the top seven social media strategy questions (Read my interview with Viewsline.) Ben Acheson http://blog.benacheson.com @BenAchesonhttp://blog.benacheson.com

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