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Yearning for wholeness 23 May 2013 | 08:18 pm
Came across a tweet this morning from Andrew Zolli: "Reflecting on the intersection of kairotic time, 'urgent biophilia' and #resilience… there's a there, there…" Oooh. Absolutely. This gives me anoth...
The power of brands to change the world, part 2 21 May 2013 | 07:10 pm
Posted the second in a series of three posts on world-changing brands on my business blog. This one looks at power and permission (which is linked to brand extendibility). Take a look and leave a comm...
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New: Clapman as response generator clapman.com 18 Jan 2011 | 02:30 pm
I am Clapman and I put your brand in their hands! Besides exposing your brand, I am able to generate and collect the crowd’s responses to your brand. For example, if you wish to print a special offer...
Logo Do’s and Don’ts soulspace.com.au 19 Jan 2012 | 09:41 pm
Part 2 of previous article ‘What is a logo? Why do you need one?’ 1. Don’t treat your logo as a separate entity from your brand For example: “I need a business card, so I guess I need a logo…”. Unfo...
Logo Do’s and Don’ts soulspace.com.au 19 Jan 2012 | 04:41 pm
Part 2 of previous article ‘What is a logo? Why do you need one?’ 1. Don’t treat your logo as a separate entity from your brand For example: “I need a business card, so I guess I need a logo…”. Unfort...
Brand Appeal or Product Appeal – Which has the best chance of success? growmap.com 15 Apr 2013 | 06:45 pm
Every business of any size needs to decide whether to build their brand or their product’s brands. For example, I focus on building GrowMap’s brand. For small businesses, you do want to have a positiv...
Logoless Polo Shirts...an Idea Whose Time Has Come? clothes2order.com 24 Jun 2013 | 07:15 am
Polo shirts are practical clothing worn on and off the job. Logos are popular with both businesses and designers that want to broadcast a name or brand. For example, Lacoste is a company that sells ve...
Corporate Brand Guideline Examples blakemccreary.com 11 Jul 2013 | 09:47 am
A brand guide is the backbone to maintaining a companies presence. Also known as a style guide, these specific details allow you to control the appearance of your business using a color palette, type ...
Sunny Sky Thinking: Balloon Events, Releases and More Interesting Strategies to Make a Mark 35tires.org 29 May 2012 | 01:30 am
Balloon marketing doesn’t invariably have to require free giveaways. You can also make a mark for your brand in a number of innovative ways – using balloon races and releases, for example, or incorpor...
Ruby on Rails 3.2 Tutorial learningrubyonrails.com 11 Feb 2012 | 02:51 am
Michael Hartl has published a brand new Ruby on Rails 3.2 Tutorial. The motto is to “Learn Rails by Example”. Its suited for beginners aswell as professionals to start with Ruby on Rails and to update...
Nike Waffle Racer VNTG – size? exclusive sizestores.co.uk 25 Apr 2012 | 11:20 pm
The Waffle Racer, a successor to the Oregon Waffle, was first introduced in 1976 and is a classic example of early Nike design & development from an era when the brand was relatively new & upcoming. I...
• Another example of gorilla advertising kitsadnauseam.wordpress.com 4 Sep 2009 | 02:11 am
Following a decline in public perception of the Cadbury brand during the first part of 2007, the UK company bypassed its main agency, Publicis, in favour of the Fallon agency to promote its Dairy Milk...