Most buyer persona related news are at:
Content Mapping: focus op relevantie, timing en personas 22 Aug 2013 | 05:04 pm
Het wordt steeds moeilijker om de B2B koper te bereiken. De klik & open ratio’s van emails zijn drastisch aan het verlagen, advertenties worden volledig genegeerd en veel van de content dat geproducee...
De ‘must have’ voor een goede relatie met de B2B koper: een gelukkig huwelijk tussen Sales en Marketing 23 Jun 2013 | 07:00 pm
Dat de wereld van de B2B koper is veranderd weten we allemaal….Dat we de klant centraal moeten stellen omdat zij de controle over hun koopproces hebben, weten we ook. Maar hoe doe je dat? En hoe zorg ...
More buyer persona related news:
Email Marketing – Creating Buyer Personas activetrail.com 5 Jan 2011 | 09:19 pm
In technical writing, we are told to create personas. This helps guide the way we would document and write our procedural manuals, making sure they are meeting the need and are clearly understood by t...
Definition Vertriebskanäle, Teil der Wettbewerbsanalyse und Buyer-Persona pro-produktmanagement.de 12 Nov 2012 | 08:10 pm
Im folgenden nehme ich Bezug auf den folgenden Artikel: Quelle: http://www.heise.de/newsticker/meldung/Ballmer-Surface-Verkaufszahlen-bislang-bescheiden-1748037.html Ballmer: Microsoft Surface-Verkauf...
2 Examples of Failed Buyer Persona Building; The Oscars and JC Penny ethicalseoconsulting.com 26 Feb 2013 | 10:26 pm
Two news articles caught my attention this morning. Two seemingly unrelated but yet connected stories. The first story was about Seth MacFarlane’s debut hosting the Oscars and the other about JC Penny...
What are buyer personas and why do you need them? concentricmarketing.co.uk 18 Mar 2013 | 03:58 pm
Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a custome...
Create Powerful Content Based on Your Buyer Persona vasimpleservices.com 28 May 2013 | 08:33 pm
Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuab...
Why BANT is Bunk for Today's B2B Buyer marketinginteractions.typepad.com 9 Jul 2013 | 03:32 am
In my work with B2B companies, I spend a lot of time on the phone with salespeople while doing research for the creation of buyer personas and the development of content strategies that dovetail with ...
What Is A Buyer Persona beasuccessfulentrepreneur.com 6 Aug 2013 | 09:18 pm
What is a buyer persona? Discover how to create a buyer persona, profile your ideal customer and really know what makes your ideal customer tick! (AND BUY!!)
Buyer Persona | Section One beasuccessfulentrepreneur.com 8 Aug 2013 | 11:35 pm
Creating Your Buyer Persona begins with demographics and geographic information. With that information in hand using our templates, next is lifecycle segmentation.
What Comes First: Content or Marketing Automation? fearlesscompetitor.com 14 Aug 2013 | 02:00 pm
What comes first – content or marketing automation? In my humble opinion, the answer is neither. Buyer Persona must come first! MarketingProfs had a great article “which answers the chicken vs egg di...
How to write a buyer persona badlanguage.net 21 Aug 2013 | 01:00 pm
Far from being just another faddish marketing tool, buyer personas can make or break your inbound marketing. They can help you to produce great content and they can work wonders for companies that ge...
