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Loyalty Marketing 26 Jul 2013 | 07:47 pm

Since 1929, when Betty Crocker issued coupons that could be redeemed for premiums like free flatware, loyalty marketing has been a staple of successful marketing efforts. Today, as digital channels ha...

Cloud Marketing 26 Jul 2013 | 06:35 pm

Cloud Marketing is traditional marketing combined with Software as a Service. It consists of migrating all marketing assets to exist online in customized consoles. Placing these marketing assets onlin...

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