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– Adliterate - Radical thinking for the brand advice business
Why ‘always on’ is such a turn off 29 Jul 2013 | 11:04 am
When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by a litany of new buzzwords and phrases that o...
Stop confusing targeting with relevance 17 Jun 2013 | 12:22 am
Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding...
