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What Do Subscribers Expect from You? 21 Aug 2010 | 02:17 am
Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off, I hit the snooze button and it consistently reminds me to get up exactl...
Do Others’ Poor Email Practices Hurt You? 21 Aug 2010 | 02:11 am
If I heard it once as a kid, I heard it a hundred times: “You’re known by the company you keep.” Lately I wonder if as email marketers, and as companies with a web presence, we don’t give enough ...