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Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation 7 Apr 2012 | 01:50 am
A few weeks ago, I published a series of blog posts that ask the question, “Why don’t marketing leaders manage ‘demand’ as an operational process.” I noted the core challenge for many B2B marketing l...
Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads 28 Mar 2012 | 05:22 am
My latest column on DemandGen Report, “Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads,” appeared today. It opens: We’re at a crossroads in modern B2B demand generation. Fif...
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Quote of the Day ags.com 7 May 2013 | 05:05 am
Pam Didner, Global Integrated Marketing Manager at Intel: “Print may be in decline, but there is something special about the tactile and visual experience of interacting with print, which can’t be rep...
Presentatie Emerce eDay: Usability zit in je organisatie, niet in je website usarchy.com 7 Oct 2009 | 10:10 pm
In mijn presentatie op eDay, waar ik eerder al een voorproefje van gaf, had ik het onder anderen over redesigns. Die zijn vaak het gevolg van het ego van de webbouwer, de nieuwe marketing manager, en ...
Sony: Keine Pläne für ein Windows Phone Handy windows-phone.info 13 Mar 2012 | 12:08 am
Laut einem Meeting auf der Mobile World Congress von PhoneArena.com und dem Produkt Marketing Manager von Sony der XPeria Familie, gibt es noch keine Pläne seitens Sony für ein Windows Phone Handy. L...
Serp-Solutions Search Engine Optimization serp-solutions.com 15 Jun 2010 | 03:20 pm
Inbound Marketing, Internet marketing, Social Media Marketing, SEO, Web Sites, Facebook, Twitter, Blogs, Conversions, PPC, ROI . . . and the latest buzzword in advertizing is Integrated Marketing Com...
What Are The Qualifications Of An Online Marketing Manager internetmarketingclix.com 21 Dec 2010 | 07:07 am
Congratulations, you have decided to leave your marketing strategies in the expert hands of a professional in this field but, do you really know what are the qualifications of an online marketing mana...
Writing A Good Online Marketing Manager Job Description internetmarketingclix.com 11 Dec 2010 | 06:29 pm
Writing an accurate and encompassing Online Marketing Manager job description is the first step in finding the right manager for your organization or business. Job descriptions traditionally include i...
How To Find An Online Marketing Manager internetmarketingclix.com 5 Dec 2010 | 04:20 am
Sooner or later, you will ask yourself how to find an online marketing manager. You may realize that marketing your business on the internet can get quite complex. Finding the right expert will save y...
10 Things to Expect from Your SEO Copywriter affiliatemarketerkat.com 10 Feb 2012 | 09:30 am
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation a...
Conferencia Estudia y Trabaja en Australia con Australian Institute of Professional Education (AIPE) informationplanet.com.pe 20 Mar 2012 | 04:56 am
Information Planet te invita a la Conferencia que brindará Maria Garzon, Marketing Manager de Australian Institute of Professional Education – AIPE AIPE es un Centro Educativo ubicado en Sydney – Aus...
Integrated Market Communications – Connecting With Market, Connecting with Hearts internetpoo.com 9 Dec 2011 | 12:54 am
As the scope and the potential of global market have changed considerably in the recent years, marketing has become a very important sector in business management. The fact that the successful marketi...