Q & A at Freakonomics abundancethebook.com 21 Apr 2012 | 09:16 am

Peter and Steven answered questions from readers of the Freaknomics blog: http://www.freakonomics.com/2012/04/10/abundance-authors-diamandis-and-kotler-answer-your-questions/

ABUNDANCE – The Future Is Better Than You Think aplusk.posterous.com 21 Feb 2012 | 02:27 pm

A GUEST POSTING BY Peter H. Diamandis & Steven Kotler ABUNDANCE – The Future Is Better Than You Think I was in a coffee shop the other day and overheard a young couple discussing whether or not it w...

Building Better Brands Through Sustainability – New course for Marketers realeyes.ie 4 Nov 2011 | 05:35 am

In the near future, any branding or marketing initiative that does not authentically create shared value will be practically dead on arrival.  So wrote marketing guru Phillip Kotler in his book, Marke...

Sosyal Medya, Dijital Pazarlama, Satın Alma Psikolojileri ve Marka/İtibar Yönetimi Üzerine Kitap Tavsiyeleri -3 umutakdas.blogspot.com 22 Oct 2011 | 07:20 am

Tekrar merhabalar, Şuan MediaCat Yayınları'ndan çıkan Philip Kotler'in Kurumsal Sosyal Sorumluluk kitabını tanıtacağım bu satırları okuyorsanız tahminen bu yazı serimin birincisi olan Philip Kotler'i...

Маркетинг эры BK (before Kotler) integrateit.info 3 Nov 2011 | 10:00 am

Прочитала статью в ЖЖ о предприимчивой продавщице картошки, которая к покупке давала «бонус» в виде чеснока и таким простым способом сформировала лояльное отношение покупателя. Заметка вызвала у меня ...

The forgotten brother of Marketing innovationthroughconsumerinsights.wordpress.com 15 Aug 2010 | 02:04 pm

It is true that Kotler, with its “Principles of Marketing”, did two things: affirmed the marketing as a structured discipline, able to allow her safe replication across a mass of professionals eager t...

Δείγμα γραφής από το μεγάλο "δάσκαλο" του marketing Philip Kotler epiheirimatikotita.gr 4 Dec 2008 | 09:35 am

Le CCDVTP – La nouvelle vision du marketing selon Kotler businesslabs.wordpress.com 7 May 2011 | 01:07 am

Philip Kotler est un gourou du marketing ! Pour faire bref, on lui doit l’approche de base « segmentation / ciblage / positionnement » et la notion de marketing mix avec le 5P. Sa manière de concevoir...

Elköltöztünk! internetvallalkozas.blog.hu 16 Apr 2010 | 09:39 pm

http://www.internetvallalkozas.com/blog Ezekkel foglalkozik a blog: online marketing tanácsadás, buzzmarketing, menedzsment, online eszközök, philip kotler marketing menedzsment, konferencia 2010, st...

marketing 3.0 blog.marketingholistics.com 7 Dec 2010 | 10:04 am

Philip Kotler coined the term Holistic Marketing in his seminal text, Marketing Management and I consider this work a bible. Kotler’s new work, marketing 3.0, defines a break with traditional marketi...