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A Matter Of Who And What To Value 27 Aug 2013 | 01:45 am
I've been re-thinking the truth that some of your customers will inevitably be much more valuable to you than others, and your marketing investment would be much more productive if you knew who they w...
Marketing’s New Key Competence: Driving the Consumer’s Decision Journey… 17 Aug 2013 | 06:15 pm
I believe that getting the Consumer Decision Journey right will provide you with competitive advantage in your industry or category. That is, if you make it a core competence and stay ahead of competi...
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Know Your Numbers! (But Why?) bigonlineresults.com 4 Sep 2010 | 12:38 am
No numbers… no business. You need to know your numbers if you’re going to be successful online. How much is a lead worth? How much is a customer worth? What is the lifetime value of that customer? ...
Quora: Will CPE (Cost Per Engagement) advertising ever take off? scottbennettblog.com 31 Mar 2012 | 02:53 am
Quora: Will CPE (Cost Per Engagement) advertising ever take off? They like to back everything out to ROI by comparing lifetime value to cost per customer, and if not that, then at least cost-per-acti...
What’s the Lifetime Value of your Clients smartmarketingstrategies.net 24 Apr 2012 | 12:18 pm
When I first heard this concept I was truly blown away. When you work it out the lifetime value of your clients could be many thousands of dollars – even if each transaction is only $100 each time. Wh...
Do You Know The Lifetime Value Of Your Clients smartmarketingstrategies.net 11 Sep 2011 | 04:32 pm
Working out the life-time value of your clients is an eyeopening exercise. It’s worthwhile to do and will give you an amazing insight into your business. Say, for example, most of your clients stay ...
Lifetime Value of Customers lornamicklefield.com 19 Apr 2012 | 07:12 am
Lets look at the bigger picture… Far too many entrepreneurs have a fixed view. It’s a natural to think : “I have an advert which costs me £1,000. It brought in 230 responses, of which 21 change into ...
Customer lifetime value tatneesh.com 9 Mar 2012 | 06:58 am
Do you know what an average customer is truly worth to your company? By calculating your Customer Lifetime Value (CLV), you’ll be able to answer that question. Customer lifetime value is the amount o...
Key #3 Increase Your Lifetime Value funhuny.blogspot.com 23 Jan 2010 | 06:00 am
The third key to growing your business and making more money is to "increase your 'lifetime value' ". In other words, sell more to your existing customers. You've worked hard to get the customer,...
What is the Lifetime Value of a Toyota Prius? evauthority.com 15 Dec 2011 | 06:52 pm
Facing cash flow problems after Japan’s mega-quake in March of 2011, Toyota got back in the production loop by announcing that it would focus its efforts on Japan’s number one bestseller, the Prius, o...
Comcast - New Connects Trumps Customer LTV marketvitesse.blogspot.com 6 Feb 2009 | 06:46 am
Is Comcast too focused on generating "New Connects" that they've lost sight of customer retention and lifetime value? 18-months ago I switched my local phone and Internet service from Qwest to Comcast...
Product Launch Consultation productlaunchconsultancy.com 2 Feb 2010 | 03:12 am
If you are serious about your business and are wondering what way a Product Launch could Increase Revenue Increase Your Customers Increase Customer Loyalty Increase Lifetime Value Of Your Customer...
