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My most important lesson in business almost killed my blog 27 Aug 2013 | 02:00 pm
I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. When I was in college I was a bit of a hippie. Long curly hair. A little dishevele...
Keep your bet on Facebook’s dominance … for now 26 Aug 2013 | 02:00 pm
A common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a...
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Social Media Influence : Klout, Scoring, Influence and all that… freshresources.co.uk 12 Apr 2012 | 06:11 am
Next week techMAP holds an event featuring the highly respected Mark Schaefer who is talking about the concepts in his latest book release ROI : Return on Influence. I wanted to get your opinion on a...
Return on Influence by Mark Schaefer mybookclub2.com 11 May 2012 | 10:42 am
What is influence? Definition of INFLUENCE (via Meriam Webster) 1 a : an ethereal fluid held to flow from the stars and to affect the actions of humans b : an emanation of occult power held to deriv...
What makes a perfect B2B blog post? kentbeatty.com 29 Sep 2012 | 08:51 pm
Eloqua sponsored Mark Schaefer (the author of Return On Influence and The Tao of Twitter) to create The Grande Guide to B2B Blogging. Then they hired the Jess3 design shop to create the look, includin...
Statement from Dr. Kathryn Sullivan on confirmation of Dr. Mark Schaefer as assistant secretary of commerce for oceans and atmosphere noaa.gov 2 Aug 2013 | 08:00 pm
Today, Dr. Kathryn Sullivan, acting under secretary of commerce for oceans and atmosphere and acting NOAA administrator, issued the following statement following the confirmation of Dr. Mark Schaefer ...
Helping customers, standing out, being human and telling stories through blogging – Interview with Mark Schaefer adrianswinscoe.com 2 Aug 2013 | 08:13 pm
Today’s interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America as well as being a best selling author. He agreed to talk to me about his new book ...
A Semi-Radical Idea About Offline Media brandsavant.com 20 Aug 2013 | 06:08 pm
Tweet It’s time for this week’s Marketing Companion, in which my co-host Mark Schaefer and I discuss the recent purchase of the Washington Post by Jeff Bezos, John Henry’s purchase of the Boston Glob...
Google Glass: Harbinger of Things to Come? Or Rude, Intrusive Dorkfest? brandsavant.com 6 Aug 2013 | 06:58 pm
Tweet In this week’s Episode of The Marketing Companion, my co-host Mark Schaefer and I debate the pros, cons and future of Google Glass. Surely wearable technology is coming for all of us, but there...
Grist For The Mill brandsavant.com 22 Jul 2013 | 06:48 pm
Tweet On this week’s Marketing Companion, Mark Schaefer and I discuss a topic that seems to have become even more of a hot button issue lately–the “content mill.” When I got started blogging, I had ...
Can Content Marketing Rescue Social Media Marketing? cparente.wordpress.com 22 Aug 2013 | 05:23 am
I read a really good article today written by Mark Schaefer for Ragan on content marketing. It echoed a lot of things I stress to clients each day about content marketing done right. It also added a p...
The Secret of Smart Social Gratitude socialmagnets.net 21 Aug 2013 | 02:36 am
I was reading a post by Mark Schaefer this morning called, Why I stopped thanking people on the social web. It was an interesting article on the issue of Tweeting thank you’s to people who share your ...
