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Why Follow-Up Marketing is Essential to Business? 17 Aug 2012 | 04:20 pm

Follow-up marketing as represented by a study of the Association of Sales Executives revealed 81% of all sales happens on or after the eighth to tenth follow-up... Continue reading →

Response Rates: How to Increase Headline Response Rates by Integrating a Hook? 9 Aug 2012 | 06:38 pm

Response rates and one of those tools is by integrating a hook, which specifically relates to creativity is the ‘escape method’... Continue reading →

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