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How Charles Ramsey, The NFL Draft And A Presidential Election Can Help You Land Your Next Big Media Hit 22 May 2013 | 10:30 pm
By Michael Smart *Originally posted on ComPRehension. Tying your company into what’s already on the media agenda is a great way to boost the newsworthiness of your pitch angles. McDonald’s struck a...
Avoid Institutional Narcissism 27 Apr 2013 | 01:04 am
By Ann Wylie You’re so vain, you probably think this piece is about you Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns out the.....
