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prdisasters.com – PR Disasters | PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.

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SINKING PLAYSTATION3 TORPEDOED AGAIN – BY SONY’S OWN TECHNICAL INCOMPETENCE. 77 MILLION LIVES RUINED BY IGNORANCE ukresistance.co.uk 27 Apr 2011 | 09:37 pm

We cannot sit idly by and watch the greatest PR disaster of our time unfold without passing comment. We have therefore acquired SPECIAL DISPENSATION for a one-off commemorative update celebrating Sony...

Cadbury - a year on from Kraft theinnovationbeehive.blogspot.com 15 Mar 2011 | 10:00 am

It was one of the biggest corporate takeovers in UK history, and it began with an epic PR disaster for Kraft. Having promised to save Somerdale (an historic west country chocolate factory) the America...

National Pork Board Lawyers Gone Wild – Cease and Desist frictionmarketer.com 22 Jun 2010 | 04:40 pm

My last post was on AT&T’s stupid legal department which created a PR disaster by leaving a voicemail threatening a Cease and Desist action should one of their own customers have the temerity to email...

Apple results defy the PR disaster cleverkit.com 24 Jul 2010 | 03:24 am

The mighty behemoth that is Apple Corp. has released earnings results for the third quarter of this year which are ahead of analysts’ expectations. The company which make all of the latest must-hav...

6 Genius Business Ideas Masquerading as PR Disasters businessideas.net 30 Sep 2009 | 05:54 am

They are the public relations nightmares that keep business executives up at night: embarrassing scandals, televised gaffes, and marketing gimmicks that backfire. They tarnish brands, ruin reputations...

Recovering from a PR Disaster scribblescratch.com 14 Jun 2012 | 03:12 am

Last week’s leaked LinkedIn password scandal is just another in a stream of PR disasters that companies occasionally have to deal with. About 6.5 million LinkedIn passwords were allegedly posted on a ...

Do you have to be so professional? engagemarketing.com.au 21 Jun 2012 | 09:36 am

Professional is the go-to move for marketers and business owners. It’s safe. No-one can criticise you and you’re certainly not going to cause a PR disaster. Seth Godin call’s it the lizard brain. Pro...

Recovering from a PR Disaster scribblescratch.com 14 Jun 2012 | 03:12 am

Last week’s leaked LinkedIn password scandal is just another in a stream of PR disasters that companies occasionally have to deal with. About 6.5 million LinkedIn passwords were allegedly posted on a ...

Fixing Your Brand After a PR Disaster learnaboutus.com 24 Dec 2012 | 03:28 pm

How important is fixing your brand after a PR disaster? One mistake can lead to a customer service nightmare, fixing your brands image is easy following these strategies.

Social Media Policy: Guarding Your Brand against PR Disasters deaddinosaur.co.uk 11 Jun 2013 | 07:09 pm

When actors get bad publicity, we often hear people say that even bad publicity is still publicity, implying that it doesn’t matter much what type of publicity an actor gets as long as it succeeds in ...

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