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Influencers vs. brand advocates: confuse them at your own peril 21 Aug 2013 | 02:26 am
Marketers are looking to get more word of mouth for their products and services and are investigating building influencer and advocate programs. Before you do this, it's imperative to know the differe...
Bruno Mars makes fans feel like rock stars 25 Jul 2013 | 01:29 am
Billed as the "first ever Instagram music video made by YOU!" Bruno Mars is featuring fans dancing to his hit "Treasure" in a new website called TreasureDance.com. The site looks for videos posted wit...
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TOMS: A Case Study in Profitable Cause Marketing marketingtechblog.com 23 Aug 2013 | 06:13 pm
A while ago I had written a plea via this blog to Stop Killing Cause Marketing. The problem was the clash and unintended consequences that consumers had when businesses applied their marketing efforts...
Case Study: Fight for Independence famousfolks.ca 25 May 2013 | 11:55 am
Fight for Independence is a Toronto charity boxing event in the support of the SickKids Urgent Care Unit and Nazareth House. Originally conceived by Toronto traders James Beattie, Tom Gajer and Jackie...
Keys To Identifying And Treating Vamp Disease podiatrytoday.com 22 Aug 2013 | 07:40 pm
Utilizing a couple of illuminating case studies, these authors look at the role improper shoe gear can play in compressive neuropathy and discuss treatment options.
