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140 Proof Welcomes Ed Darmanin as Chief Revenue Officer 19 Aug 2013 | 07:00 pm
We at 140 Proof are proud to announce that Ed Darmanin has joined us as Chief Revenue Officer. In his new role, Darmanin will lead 140 Proof’s efforts to drive its A-player sales team to full speed to...
Dear San Francisco, We Love You 17 Aug 2013 | 06:42 am
Dear San Francisco, We love you. Thanks for being our home the last four years as we’ve grown 140 Proof. Our founders, Jon Elvekrog and John Manoogian III, are from Michigan but knew that San Francis...
Unpacking The Travel Persona: Using Social Cues To Target Ads 14 Aug 2013 | 04:42 am
Travelers have few things in common. You can safely assume most travelers have a destination in mind and the financial means to reach it. But the differences end there. While waiting for your next fl...
Jon Elvekrog: IPO Will Be a “Blowout Event” for Twitter 14 Aug 2013 | 12:00 am
Speculation is beginning about when and how Twitter will IPO, with CNBC, USA Today, and Forbes jumping into the fray. 140 Proof CEO Jon Elvekrog spoke to CNBC on the topic: “I think the Twitter IPO’s...
Marissa Mayer: the Interest Graph Will Replace the Social Graph for Personalization on the Web 30 Jul 2013 | 12:50 am
In conversation with Erik Schatzker of Bloomberg Television at the World Economic Forum, Marissa Mayer identified interest graph technology as the next trend in personalization: There’s the social gr...
From Cave Paintings To Leonardo da Vinci: The Evolution Of Persona Targeting 18 Jul 2013 | 09:43 pm
Through time, human beings have endeavored to create increasingly accurate representations of the human form. What started with crude cave paintings and rough sculptures eventually matured into the st...
140 Proof Recognized as an AlwaysOn Global 250 Winner 18 Jul 2013 | 04:16 am
We’re proud to announce we’ve been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership among peers and game-changing approaches and ...
Introducing Social Personas: Better Audiences through Interests 22 Jun 2013 | 03:15 am
Demographic profiles have long been used by marketers to segment their audience and target offers to people who are more likely to be receptive than the general population. For example, a marketer for...
Inside Social.com’s Facebook Ads Benchmark Report 12 Jun 2013 | 09:00 pm
Salesforce has released its Facebook Ads Benchmark Report, showing how Facebook ads perform on Social.com, their social ads portal product. The report is long in pages but rather light on real insight...
140 Proof Named Red Herring Top 100 Award Winner for North America 12 Jun 2013 | 04:10 am
140 Proof, the leader in social targeting technology, announced that it has been named a winner of the Red Herring 2013 Top 100 Award for North America. The company was chosen from among hundreds of i...
