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Take advantage of viewable impressions with ADTECH 22 Aug 2013 | 06:31 pm
2012 was the year ‘viewable impressions’ gained prominence as a potential new measuring metric for online advertising. The proposed metric was to make the transition from standard ‘served impressions’...
Report: Mobile rich media 4x as effective as banner ads 23 Jul 2013 | 08:07 pm
A new report from Opera Mediaworks indicates rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate – and that in-app mobile ads are an average of...
Mobile: The preferred medium for news in the UK 23 Jul 2013 | 04:48 pm
In the UK consumers are using mobile phones more (42%) to get the news than they are print (19%) or desktops (23%). With stats like these publishers cannot deny the importance of creating an engaging ...
Would you appoint a Chief Digital Officer? 23 Jul 2013 | 03:47 pm
Is a Chief Digital Officer really necessary in a company? Here’s two great opposing views from the team at econsultancy. Which do you agree with? http://econsultancy.com/za/blog/63110-for-many-organi...
IAB approved display ad sizes 3 Jun 2013 | 06:53 pm
Did you know the good old skyscraper (120×600) and full banner (468×60) have been retired from active service? And that the “Rising Stars” are all the rage? Familiarise yourself with these new ad form...
Digital video ad format guidelines 3 Jun 2013 | 06:50 pm
To help simplify the digital video advertising buying and selling process, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has developed a set of guidelines and best practices ...
Video ad serving definitions 3 Jun 2013 | 06:50 pm
Want to serve video ads on your site but don’t know your VAST from your VPAID or VMAP? Read up on the IAB’s latest standards for in video advertising.
Is Quartz the Very Model of a Modern Publisher? 3 Jun 2013 | 06:45 pm
Quartz doesn’t run banner ads but advertising content. Instead of a homepage it has a continuous stream of content. So far this business model seems to be working for them – ad revenue is up 112% from...
Transformation in digital marketing: five ways to work 3 Jun 2013 | 06:44 pm
Adapt. Align. Create. Structure. Attribute. Optimize. Digital marketing strategist Andy Betts gives a great overview of how to adapt and evolve in an ever changing digital marketing landscape. Read hi...
Mary Meeker’s latest Internet trends: Mobile still has upside 3 Jun 2013 | 06:43 pm
Kleiner Perkins Caufield Byers analyst Mary Meeker’s annual State of the Internet report always proves a compelling read for digital professionals. This year’s presentation is another insightful read....
