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What is affiliate marketing? 6 Apr 2011 | 10:51 am
More and more readers are asking this question now than in the past. In a recent poll readers were asked whether they’ve done any affiliate marketing on their blogs. The results revealed that: 29% of...
What is a PPC (Pay Per Click) campaign 6 Apr 2011 | 10:33 am
Pay per click (PPC) is an Internet advertising model used on websites where advertisers pay a predetermined fee only when their ad is clicked, not each time their ad is displayed. With search engines,...
Publishers Be Warned: Audience buying is the new dominant trend in online advertising 16 Jun 2009 | 01:44 pm
By now the message should be clear to all publishers; advertisers are not going to continue to pay high CPMs without appropriate, measurable ROI. The days when a website could demand high CPM rates fo...
How can you use advance advertising reports? 16 Jun 2009 | 05:34 am
Advance Reports Are For Losers. Yes, I said it, advance reports are for losers. Those advertisers who are obsessed with acquiring or building advance media or performance reports either have no clue w...
Ad/message relevance is the most important element in online advertising 13 Jun 2009 | 03:27 am
Advertising is about relevance, period. The more relevant your ad is to the consumer the more impactful it will be and the greater your aggregate return. No amount of creative genius, cutting edge ad ...
Cable Tries to Save Itself 13 May 2009 | 05:35 pm
Many of you may already know that I believe cable television companies are heading to the slaughter house. The number of entertainment and video distribution substitutes that are popping up on an alm...
Advertising association opposes Google-Yahoo pact 13 May 2009 | 06:57 am
It appears that there is still some stiff oposition to the proposed Google Yahoo search pact. Many advertising groups, like The Association of National Advertisers (ANA), are up in arms about the poss...
What is Online Advertising? 13 May 2009 | 06:56 am
Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ad...
Search & Display, Married Forever 12 May 2009 | 07:40 am
This month iProspect, a search marketing company, released a study about how display campaigns and search campaigns are integrated. The study highlighted, among other things, the need to include a sol...
The Problem With Big Media 10 May 2009 | 11:16 am
If you've read enough of my posts you would know that I am not necessarily a fan of the big media establishments. Call me a nonconformist if you like, but I do have my reasons. My biggest beef with th...
