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New year brings new faces 28 Jan 2013 | 10:10 pm
The 5 Star Radio family is growing. This year we’ve added four new people to our marketing team, each of whom hopes to help the Clarksville business community in their own way. Garrett Belvin, Lauren ...
Wishing you many ‘Wow moments’ 24 Dec 2012 | 12:20 pm
There’s a famous quote that sounds something like, “It’s not the breath we take, but the moments that take our breath away.” It may seem trite, but it’s true. And it happens a lot this time of year. I...
Thanksgiving Message from the VP 21 Nov 2012 | 01:00 pm
This is the time of the year when everyone stops to reflect on what they are thankful for, or at least, I hope they do. I’ve seen daily countdowns on Facebook, my kids have drawn beautiful pictures o...
Put Your Customers to Work for You 16 Nov 2012 | 03:43 am
By Cameron English Client referral incentives can be a valuable and inexpensive way to build a business. Every small-business owner knows that one way to inexpensively build a client base is to get re...
How to Create Show-Stopping Online Banner Ads 31 Oct 2012 | 12:53 am
Written by Cameron English Web banners can be an effective tool in your online marketing campaign. With an eye catching design you could see a vast increase in your click through rate. The key to crea...
How Do You Increase Word of Mouth? 3 Oct 2012 | 07:05 pm
By Cameron English From the mouths of business owners, “word of mouth” is continually touted as the be-all and end-all of growing your business. For so many questions, a favorite answer seems to be a ...
Don’t Waste Your Marketing Budget with this Costly Mistake 4 Sep 2012 | 11:00 am
Close your eyes. Well, maybe not – reading is difficult with your eyes closed. Let’s pretend that you are a restaurant owner, looking at your sales report, trying to figure out where you can improve s...
4 Keys to Radio Advertising 29 Aug 2012 | 07:51 pm
1. When deciding on a radio station to advertise on, you first need to know your target customer. Different stations attract very different types of listeners. Your radio marketing consultant should b...
Gasp! Online Reviews… 18 Aug 2012 | 04:59 am
Much like the first kid on the playground who teased us for our dirty shirt, complaints and negative reviews stick in our brains for a LONG time. Multiply that by the permanence of the internet and yo...
Marketing Works. 2 Aug 2012 | 02:15 pm
One of our senior marketing consultants told me something profound today: Marketing Works. Such a simple truth that gets clouded by frustrated business owners who pour money into advertising without s...
