About.com’s “The Trust Factor” Study Finds Trust Crucial to Consumer-Brand Relationships and a Key Driver in Decision-Making 19 Jul 2012 | 10:55 pm

Identifies Essential Elements of Trust and Outlines Best Practices for Marketers to Build Trust NEW YORK (July 19, 2012) – With the wealth of information available online, trust is a crucial tool that...

About.com Trust Factor Study 19 Jul 2012 | 10:50 pm

The Trust Factor 18 Jul 2012 | 07:28 am

Trust is a must. The overwhelming majority of consumers won’t even interact with a brand or content unless they trust it. We learned the elements that contribute to consumer trust, how to build it and...

Three Mindsets of Search 18 Jul 2012 | 07:28 am

Just looking at what people search isn’t enough: you need to know why they’re searching. We studied their motivations before a search, the actions they take after it, and why it’s critical for brands ...

About.com Challenges Users to Do More in Trade Marketing Campaign 5 Jun 2012 | 03:06 am

NEW YORK (June 4, 2012) – About.com (www.about.com) today launched a new trade marketing campaign, “About.com. Do more.” The campaign showcases About.com as a catalyst for users to take action in thei...

New Calorie Count Premium Service Offers Expert, One-on-One Nutrition Guidance and Support from Registered Dietitians 15 Mar 2012 | 02:00 am

NEW YORK, NY (March 14, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.7 million members, has launched a Premium Service, which enable...

ConsumerSearch Offers On-the-Go Shopping Advice with Free Product Review App 9 Mar 2012 | 04:37 am

NEW YORK, NY (March 8, 2012) – Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch. The new app, available through the App Store, offers insights and...

Calorie Count Releases Health and Wellness App for iPad 22 Feb 2012 | 07:01 am

NEW YORK, NY (February 21, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.1 million members, has launched its first app for iPad, desi...

About.com Launches Free Cooking App with Thousands of Recipes, Expert Tutorials and Kitchen Tools 2 Feb 2012 | 06:38 am

NEW YORK, NY (Feb. 1, 2012) – About.com (www.about.com) has expanded its mobile presence with the launch of Real Recipes, a free app for iPhone and iPod Touch that delivers the recipes and expertise o...

About.com 2012 Readers’ Choice Awards Now Accepting Nominations 20 Jan 2012 | 10:02 am

NEW YORK, January 19, 2012 – About.com has opened the nomination period for its fifth annual Readers’ Choice Awards, which honor the best products, features and services across dozens of categories, r...