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More changes to Google+ Local Business Pages 22 Aug 2013 | 01:20 am
More changes to Google+ Local Business Pages by Scott Thomas Earlier today Mike Blumenthal posted on his Local Search blog about the latest changes to Google+ Local Business pages and Google+ Pages (...
A Consistent Marketing Message – How Often Should I … 23 Jul 2013 | 07:36 pm
A Consistent Marketing Message – How Often Should I … by Scott Thomas Most innkeepers seem to have an awareness of a need to present a consistent marketing message. They want their website to appear ...
Changes in Google search results – what should you do? 16 Jul 2013 | 06:10 pm
Changes in Google search results – what should you do? by Scott Thomas The more things change, the more they stay the same. Or so it is said. Google itself says it changes its search algorithm over 3...
How Effective is Your Website? 2 Jul 2013 | 05:31 pm
How Effective is Your Website? by Scott Thomas How effective is your website? You probably check where you come up in search engine results, claim your Google+ Local page, link to Facebook, Twitter, ...
Help Google Understand Your Website with Microdata 25 Jun 2013 | 05:32 pm
Help Google Understand Your Website with Microdata by Scott Thomas Before your eyes glaze over because we used the word “Microdata”, hang in there just a bit longer to see how you can easily help Goo...
Local Listings Critical Under New Google Maps 18 Jun 2013 | 05:32 pm
Local Listings Critical Under New Google Maps by Scott Thomas Search engine experts both within the lodging industry and outside it have already written on the previews of the new Google Maps, announ...
Tracking Revenue by Referral Source – Google Analytics 13 Jun 2013 | 09:27 pm
Tracking Revenue by Referral Source – Google Analytics by Scott Thomas An innkeeper who attended one of my Google Analytics talks at the PAII conference in Las Vegas earlier this year wrote to ask ho...
BBOnline Improving? Dubious for Most 13 May 2013 | 05:13 pm
BBOnline Improving? Dubious for Most by Scott Thomas Our recent posts wondering if our observed improvement in the number of referrals from BBOnline was a sign that the troubled directory was returni...
BBOnline Update 24 Apr 2013 | 05:33 pm
BBOnline Update by Scott Thomas Following last week’s post about a possible recovery for BBOnline, we received a few emails with stats from other properties. So far the results are about evenly split...
BBOnline – Could Things Be Looking Up? 16 Apr 2013 | 05:33 pm
BBOnline – Could Things Be Looking Up? by Scott Thomas Is there any new information on the decline in traffic from directory BBOnline? We’ve been interested to see if traffic from BBOnline has improv...