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DIYThemes: 102.0% improvement on email-newsletter 25 Feb 2011 | 11:56 am
Big Takeaway Removing social proof increased conversions. Results Hypothesis Yes, you’re seeing that right. Removing Social Proof increased the conversion rate of our sidebar opt-in form by 102.2%....
MuscleandMotion: 14.5% improvement on homepage 23 Feb 2011 | 12:50 pm
Big Takeaway The new homepage with text is more optimized for conversions. Results Hypothesis My theory is that the original homepage did not contain enough information about the product, or a dire...
Yobongo: 70.9% improvement on homepage 22 Feb 2011 | 03:03 am
Big Takeaway That showing a closeup of your product is not always most engaging. Results Hypothesis The winning shot has much more richness and intrigue in it. If it were a stand alone photograph i...
media.io: 6.5% improvement on homepage 12 Feb 2011 | 05:12 pm
Big Takeaway Test your background colours Results Hypothesis Dunno, just one of these "test everything and see what makes a difference" type of tests. Other Test Highlights This test started as a...
The Olympic Store: 7.74% improvement on product 12 Feb 2011 | 01:52 am
Big Takeaway Nav-usability and "popular products" seemed to work better. Results Hypothesis During the experiment all variations were equally distributed to 100% of all traffic. This was another to...
GamesForLanguage.com: 83.4% improvement on homepage 5 Feb 2011 | 07:27 pm
Big Takeaway The button text had a huge impact on conversion Results Hypothesis I've seen instant demo used in a lot of places, thought we'd give the text a try. Appeals to the instant gratificatio...
Audio Editions: 67.4% improvement on sign-up 5 Feb 2011 | 02:32 am
Big Takeaway Less clutter and stronger focus works.V Results Hypothesis We identified several deviations from lead generation best practices on the AudioEditions.com ‘Request a Catalog’ page that w...
SEO Consultants in india: 0.0% improvement on landing 3 Feb 2011 | 02:12 pm
Big Takeaway site should be professional Results Hypothesis need business from my blog Other Test Highlights need business from my blog Tools Used no tools Read the entire results and full-siz...
eraffe.de: 58.9% improvement on sign-up 1 Feb 2011 | 08:02 pm
Big Takeaway Short info, less input fields, unique content Results Hypothesis Member has less steps in order to complete sign-up process. With headline and short info boxes the page looks more enga...
Performable: 112.5% improvement on landing 22 Jan 2011 | 12:25 am
Big Takeaway Specific, relatable, demonstrations of product features work better than the mock-up. Results Hypothesis It's safe to say that most web marketers will have seen the iTunes/Beatles anno...
