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Traditional Link Building Is Over 22 Aug 2013 | 07:19 pm
Search Engine Marketers (SEMs) cannot drop a healthy portion of their marketing budget on snatching up links Today’s link building is a very different process than what it used to be. In a post-pengui...
Google Patents and Algorithms; Very Complex, Very Valuable 15 Aug 2013 | 07:12 pm
Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any ...
Does Keyword Density Still Apply? 8 Aug 2013 | 07:44 pm
You’ve likely heard of keyword density if your company has had a presence on the internet for a few years. Keyword density was a core strategy that many webmasters used to build and market their websi...
Newest Algorithm Paradigms (Penguin) and the White Hats 1 Aug 2013 | 06:54 pm
Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly back...
Benefits of Using YouTube as a Marketing Tool 25 Jul 2013 | 06:24 pm
To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time c...
Optimized Landing Pages Spell S-E-O S-U-C-C-E-S-S 20 Jul 2013 | 12:54 am
If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web pag...
Social Media ROI: Can It Be Measured? Should It Be? 12 Jul 2013 | 09:07 pm
Social media is no longer an up-and-coming way to connect with current customers and curate communications with future customers; it’s an established and crucial facet of internet marketing. The effec...
Video for SEO 5 Jul 2013 | 06:40 pm
Once there was a self-explanatory TV show called ‘Bowling for Dollars.’ If your goals for your website’s optimization campaign run along the same lines — increased conversions and a higher ROI — then ...
Branding Your Business with Online Marketing Efforts for Tangible Product Selling 25 Jun 2013 | 06:47 pm
Times passes as we all know, and things change sometimes faster than we’re all comfortable with. 100 years ago, branding was accomplished by billboards, print ads in newspapers and advertisements in r...
Using Google Hangouts to Drive Business 19 Jun 2013 | 12:45 am
Google+, the competitor to Facebook and relatively new arm of the mighty Google empire, had a slow start but grew to around 500 million members by the end of 2012. Heck, even Mark Zukerberg has a Goog...
