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How IBM Is Schooling Tomorrow's Data Scientists 27 Aug 2013 | 04:00 pm
IBM is one of many corporations in constant need of smart data scientists. But unlike most firms, IBM has the ability to nurture their development before they enter the workforce. IBM partners with ac...
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI 27 Aug 2013 | 03:50 pm
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly more digital. GfK MRI surveys 26,000 con...
AT&T's Stone-Faced Funnyman Beck Bennett Is SNL's Newest Cast Member 27 Aug 2013 | 02:51 am
AT&T's stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC's "Saturday Night Live," according to Deadline Hollywood....
Baltimore Sun Home Page Takeover Turns Back Online Advertising's Clock 27 Aug 2013 | 12:13 am
Online advertising has not come all that far from those "punch the monkey" banners that littered the early web. In a nod to web ads' roots -- or else a total disregard for their evolution -- The Balt...
Activist Group: Hurricanes Should be Named after Michele Bachmann and Marco Rubio 26 Aug 2013 | 10:37 pm
Barton F. Graf 9000 has teamed with activist organization 350 Action to propose an unconventional solution to addressing our environmental woes. The new campaign features this video directed by Furlin...
A Gum Commercial to Make You Cry as Wrigley and Mondelez Plot Gum Comebacks 26 Aug 2013 | 08:00 pm
Gum is stuck in a sales rut and there are plenty of reasons why, according to analysts. Teenagers have less money to spend. There is more competition from other snacks, including mints. Even skinny je...
Yahoo May Not Have Actually Leapfrogged Google in U.S. Web Traffic 26 Aug 2013 | 07:00 pm
Since Marissa Mayer took over as Yahoo's CEO last summer, the portal has been making all kinds of headlines pertaining to its future potential. But last week it made news for topping Google as the web...
Hershey Picks UM for Global Media 26 Aug 2013 | 06:22 pm
The Hershey Co. has selected Interpublic's UM as its global media buying and planning agency following an eight-month review. Hershey, which has significantly boosted its ad spending this year, had u...
Antony Young Leaves Mindshare For Media Storm Agency Network 26 Aug 2013 | 05:00 pm
Antony Young has left WPP's Mindshare to assume a role co-leading Media Storm and its subsidiary shops. The network, recently given the name Water Cooler Group, is backed by private equity company TZ...
Why Magazine iPad Subscription Numbers Are Worse Than You Thought 26 Aug 2013 | 04:00 pm
Magazines' tablet editions might offer a promising future, but presently they're still struggling to gain traction. Through the first half of 2013, magazines reported 10.2 million subscribers to their...
