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Never fear the eggs factor… 21 Aug 2013 | 06:29 pm
As we drove along Chester Road in Sunderland, I remember looking out of the window and being relieved to see midday shoppers and mothers pushing prams. It was two weeks before the general election in ...
Pandas and princes: keeping ahead of the news agenda 19 Aug 2013 | 08:21 pm
There’s no escaping it. You can’t hide. Baby fever is sweeping the nation. The birth of the Duke and Duchess of Cambridge’s first son – Prince George of Cambridge preoccupied journalists but the news...
Love your market and your market will love you 16 Aug 2013 | 03:35 pm
When the boss of Elite Model Management had the idea of turning his models into celebrities in the early 1970s, the effect it would have on the industry, the press and the fashion industry as a whole ...
Relationships, recommendations… and Roy 9 Aug 2013 | 01:52 pm
Last week, eight million Coronation Street fans saw character Roy Cropper say he had tickets to the live Strictly Come Dancing show, Midnight Tango, currently on tour in Manchester. Strictly star Flav...
7 steps to using Google Keyword Planner for PR and content marketing 6 Aug 2013 | 09:05 pm
In this post, Admiral’s chairman, Stephen Waddington, explains the seven steps to using Google Keyword Planner for PR and content marketing: Google provides a wide range of products to help understa....
Radical or just rephrased? The power of tone of voice 2 Aug 2013 | 04:24 pm
It seems fitting that the Pope’s first news conference was held on board an airplane as the words he uttered have quickly made it across the globe, not least with the help of Twitter. Referring to th...
Practice what you preach 30 Jul 2013 | 05:47 pm
Drumroll please…….the award for ‘PR backlash of the week’ goes to the Archbishop of Canterbury, Justin Welby. In case you missed his intervention, the Archbishop waded in to one of the most controver...
PR National Awareness Day: Cynical stunt or damp squib? 29 Jul 2013 | 08:24 pm
It would be understandable if the nation had been in a state of high excitement over the weekend. After all, as well as the Saturday being the anniversary of the opening of the London 2012 Olympics, i...
Admiral PR shortlisted for nine PRide Awards 26 Jul 2013 | 08:31 pm
It’s an exciting day for the team at Admiral PR. Earlier this morning, the Chartered Institute of Public Relations [CIPR] announced its shortlist for the annual regional awards ceremonies – PRide Awa...
Boris and the London PR agency dream 24 Jul 2013 | 07:09 pm
It’s nearly a year since our socks were almost literally blown off by Danny Boyle’s Opening Ceremony in the Docklands Olympic stadium. The full impact of the London 2012 Olympics will take years to be...
