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The Seven Cardinal Rules of the 80/20 Sales Pro 20 Aug 2013 | 05:36 pm
From Perry Marshall’s new book, “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More“: No cold calling. Ever. You should attempt to sell only to warm leads. Before you tr...
Disengaging Hermit Mode 9 Aug 2013 | 11:19 pm
It’s been too long since I posted here, and I wanted to bring you up to date on what’s going on with me, and turn you on to some cool marketing stuffs. Grab a cup of coffee (or tea) and let’s go! Bu...
Online Privacy Never Existed 25 Jun 2013 | 08:04 pm
Image copyright abcnews.com Thanks to Edward Snowden, the greater Internets are up in arms that the NSA has, since 2007, been collecting information from companies including Microsoft, Yahoo!, Google...
Avoiding Shiny Object Syndrome And My Toolset 21 Jun 2013 | 07:09 pm
It’s my belief that as a marketer today, you need to be able to code to some extent. Case in point: last night I was at the NOVA Python meetup where Peter Wang, cofounder of Continuum Analytics was sp...
Automate Gathering Client Information From LinkedIn 12 Jun 2013 | 05:00 pm
One of the biggest challenges for any marketer is to create content that is relevant to their target market. Because content is the basis of all marketing today, getting it right is very important. Ha...
Proof: Social Media Does In Fact Increase Sales 23 May 2013 | 12:39 am
The annual “Social Media Marketing Industry Report” from Social Media Examiner continues putting nails into the coffin of the “social media doesn’t have ROI” argument we’ve been hearing for years. Ac...
Complete List Of LinkedIn Company Industries 21 May 2013 | 06:00 pm
Many CRM (customer relationship management) applications allow you to set up custom fields, as well as import data from external sources. When working B2B, one field I always set up, if it isn’t alrea...
[Quote] Measuring Your Marketing Actions 20 May 2013 | 04:01 pm
Progress, far from consisting in change, depends on retentiveness. When change is absolute, there remains no being to improve and no direction set for possible improvement: and when experience is not ...
Does Anyone Care That Old Media Is Dying? 15 May 2013 | 02:09 am
“This is the Golden Age of new media innovation, and I intend to stay on the leading edge of it” - Robert Allbritton Apparently, that Golden Age does not include old media such as local television, ...
Race With The Machines Or Get Left Behind 1 May 2013 | 05:51 pm
Technology is evolving faster than humanity. Today, we have more power in a PS3 than a military super computer in the 80′s. A $39 dollar tax application – Turbo Tax – has caused the loss of 17% of tax...
