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What to blog about? 17 Apr 2013 | 12:10 am

Many businesses have a corporate blog set up on their existing websites, but aren’t quite sure how to use them to enhance the sales and marketing effort. Most of the time, this hesitation revolves aro...

How Skimping on your Marketing Now Can Cost You in the Future 5 Apr 2013 | 11:41 pm

(Note: This post was first published in the Morgan County Business Leader, April 2013 issue) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for...

SEO: What Business Owners Don’t Know 16 Mar 2013 | 12:06 am

For years, businesses have been trying to win the search engine game, seeking the coveted top spot Google rankings for their industry’s most popular search phrases. For the small business that can’t a...

Should you Outsource Social Media Marketing? 14 Feb 2013 | 12:58 am

As an Indianapolis small business owner, everyone is claiming the benefits of social media marketing for awareness, as well as driving traffic to your website or business location.  But perhaps your c...

Small Business Blogging for Beginners 30 Jan 2013 | 02:20 am

Is one of your corporate goals for this year is to implement a blogging strategy? If not, it should be. Maybe you’ve always wanted to have a company blog in order to share ideas, successes and industr...

New Website Project Checklist 14 Dec 2012 | 01:43 am

This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I’ve found that having some basic it...

29 Ways to Integrate and Reuse Your Marketing Content 6 Dec 2012 | 09:13 pm

Sometimes, coming up with new content for your website, blog post or other marketing can be downright exhausting. As an outsourced marketing copywriter for my Indianapolis clients, I’m always trying t...

A Quick-Guide to Creating a Marketing Strategy 5 Dec 2012 | 03:15 am

It’s that time of year…when companies take stock of their marketing strategies for the year and prepare for the following year. Whether or not you have a plan, there are a few strategies that will hel...

Is your website in need of a renovation? 24 Oct 2012 | 06:08 am

Lately, my husband & I have been watching a lot of home improvement shows on HGTV and DIY Network, such as Kitchen Crashers and I Hate my Bath. We recently spent a four-day weekend updating our Browns...

Why you Need Good Web Copy 12 Oct 2012 | 12:59 am

When looking to redesign their corporate websites, most business owners are concerned primarily over the look and design of their websites . When I ask Indianapolis area companies about what they want...

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