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Winning counts in social Olympics 7 Aug 2012 | 05:39 pm
Following an action packed Olympic weekend in which Team GB increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games. Team GB’s fan page has grown rapi...
Olympic fandom, how the games are impacting facebook fan engagement 3 Aug 2012 | 07:36 pm
The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their mone...
Whitepaper: Pre-qualified fan bases and the metrics that demonstrate their superior worth 27 Jun 2012 | 12:41 am
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How advertisers can take advantage of a maturing social media market 27 Mar 2012 | 08:30 pm
Alchemy MD Will Ashton talks to UTalkMarketing: When Sheryl Sandberg announced the launch of Timeline for Brands and premium ads at the Facebook Marketer’s Conference in February, the platform opened...
Infographic: Guide to advertising on Twitter 27 Mar 2012 | 03:57 am
While the benefits of targeted Facebook advertising campaigns have become clear to savvy agencies and brands across the globe, the industry is now turning its focus to Twitter. As ever, the focus rema...
Techlightenment’s Dan Gilbert guest blogs for ‘The Drum’ 23 Mar 2012 | 04:53 am
Facebook measurement: why context matters Social media is rapidly enabling a shift in how brands understand and engage their customers. Advice abounds on the value of a data driven approach to your s...
BLOG: Can you afford NOT to put your brand on Facebook? 17 Mar 2012 | 12:39 am
Amy Giffin, Marketing Coordinator, Alchemy Social I had an interesting meeting yesterday with a few marketing pals, one of whom whose company doesn’t have a Facebook account. Said person, who is a...
It’s not just the advertising, it’s what you do with it that counts 8 Mar 2012 | 01:10 am
In response to Jim Marshall’s latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, ...
Cobone doubles Facebook CTR with Alchemy! 3 Mar 2012 | 01:41 am
Cobone CMO Warrick Godfrey talks to Econsultancy. Read the article here
Facebook enters mobile ad market 2 Mar 2012 | 06:47 am
Will Ashton, Alchemy Managing Director talks to .net about Facebook Premium Ads. Read the article here
