2013 will be the year of ad-viewability. Happy new year! 18 Jan 2013 | 09:08 pm

Don't be too quick to shelve old-fashioned advertising 7 Jan 2013 | 02:32 pm

With the Internet, new forms of advertising are invented on a daily basis.  Interactions, engagement, choice... are the keys to modern marketing. It's true, all this makes for an advertising revoluti...

Real Time Bidding and frequency 13 Dec 2012 | 06:03 pm

As all media planners know, frequency management is one of the main problems of adpurchasing. Why? Because classic purchases do not allow efficient frequency management. This iswhat I like to call the...

Viewability metrics and iFrames 22 Oct 2012 | 01:11 pm

Ad viewability has (at last!) become a key issue in online advertising. There's even talk of a standard being used to pay for, and only for, ads viewed. But to do so, measurements need to be reliable...

Who owns cookies? 13 Jul 2012 | 02:25 pm

The question of cookie ownership is likely to keep some legal experts occupied for a long time to come. Here we illustrate this with a three-party example: the advertiser, the adserver and the websit...

Ad impression value 25 Jun 2012 | 03:50 pm

Media value (i.e. the cost of blank advertising space sold by an advertising network) is decreasing while the price of associated data (user cookies, IP addresses, editorial context, campaign efficien...

All3D mobile advertising: Alenty measures recipe game application 6 Jun 2012 | 08:28 pm

Alenty is taking part in the Miriad project, supported by the cluster "Images et Réseaux". This project aims to explore new ad formats: video, mobile, 3D, interactive, etc. Several experiments have ...

Online GRP values should integrate visibility and format 23 May 2012 | 01:24 am

Google is heading in the right direction by offering an “active GRP” which uses the notion of ad visibility. See for instance this article on adexchanger.fr. But they’re only halfway there… They’re s...

Retargeting and post-view 10 Apr 2012 | 05:15 am

Retargeting and post-view are often considered as two distinct worlds. Well, this is how retargeting pros present it: only clicks count. However, perhaps they should take exposure into account… ...

Cookies: laws against the common good? 21 Mar 2012 | 03:37 am

Laws are meant to serve the common good. But can a badly constructed law have the opposite effect from the desired aim? This might just be the case of the application of directives on cookies. Ensuri...