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OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean) 23 Aug 2013 | 05:29 pm
Here at Alinean, we help some of the best technology solution providers convey the business benefits of their solutions to their customers. In doing so, we see many different types of technologies an...
Canon Output Management Print Services ROI Calculator 13 Aug 2013 | 08:04 pm
Normal 0 false false false EN-US JA X-NONE Recent research shows clearly that decision-makers pay little attention to operating costs despite claiming price and value for money is key in the ....
Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging 13 Aug 2013 | 06:19 pm
Normal 0 false false false EN-US JA X-NONE According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”...
Sales Reps Say Content Marketing Is Falling Short 8 Aug 2013 | 02:34 am
Normal 0 false false false EN-US JA X-NONE A new study points out that current content marketing strategies are falling short – not meeting Sales’ needs – and as a result, costing B2B compani...
Is All Content Created Equal? 30 Jul 2013 | 05:21 pm
Normal 0 false false false EN-US JA X-NONE The importance of content marketing has increased dramatically, this according to a recent survey by the DemandGen Report that found 68% of B2B prosp...
Why Are We Seeing So Many More Stalled Deals? 23 Jul 2013 | 08:29 pm
Normal 0 false false false EN-US JA X-NONE Your prospect seems like they are hooked. You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. The buyer has conn...
How Can You Shine as Gartner Lowers IT Spending Forecasts for Another Year? 9 Jul 2013 | 06:28 pm
Normal 0 false false false false EN-US JA X-NONE Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spe...
Presentation at Sales Club UK: Proving Your Value to Frugal Buyers 8 Jul 2013 | 09:40 pm
Had the pleasure of spending my 4th of July holiday in the UK with members of the exclusive Sales Club in the UK, presenting to the group on the importance of value selling and financial justification...
Fun new ValueStory Video - How to create a new Customer Engagement Tool 26 Jun 2013 | 01:46 am
ValueStory is a new guided value-selling App, a tool to advance traditional sales PowerPoints (PPTs) into something much more - delivering the data driven value storytelling and financial justificatio...
Richardson and Alinean Partner to Deliver New Sales Force Effectiveness Tools and Training 26 Jun 2013 | 01:29 am
Improving sales effectiveness in this "Do More with Less" economy requires modern skills with interactive selling tools Alinean and Richardson, a leading global sales training and sales strategy exec...
