Allisterfrost - allisterfrost.com - A Marketer in a Digital World
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Reasons to Unlike a Brand On Facebook 16 Aug 2013 | 01:57 pm
(click image to enlarge) Take a close look at the image above. Need any more reasons why your brand should abandon its incessant pursuit for meaningless ‘Likes’ on Facebook? Of course, you don’t ha...
How to Write the Perfect Tweet 23 Jul 2013 | 01:37 pm
I’d say this infographic from Neomobile was almost perfect. But I wouldn’t recommend always placing your links at the end of the tweet as that’s the first bit that’ll get cut off if people do an old ...
Who’s Watching Webinars These Days? 12 Jul 2013 | 01:10 pm
Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way int...
June 2013 – Top UK Facebook Performers Report 11 Jul 2013 | 06:17 pm
The Socialbakers’ report for June is now out. In it we learn that ‘Amazon UK’ is the UK’s leading brand page on Facebook with almost 3.5million local fans, ‘Up Your Viva’ is the leading media brand pa...
Hangout with MyWebPresenters 10 Jul 2013 | 03:07 pm
Here’s a video of a Google Hangout I recently recorded direct from Wild Orange Media Towers with Neil Davidson, MD of MyWebPresenters. We chatted about effective measures of success for online videos...
Being Creative Coffee Shop Style 4 Jul 2013 | 09:14 pm
Open plan office workers know how hard it can be to focus on work tasks when surrounded by the hustle and bustle of office life. But researchers at the University of Illinois have discovered that work...
Digital Marketing Personality of the Year 24 Jun 2013 | 07:28 pm
Well, this is an honour! I am delighted to have been named Digital Marketing Personality of the Year in the BOC Global Events Innovative Marketing Awards 2013. My thanks go to the judges for momentar...
Durex Condoms In Social Media Flop 11 Jun 2013 | 12:48 pm
My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marke...
What Social Businesses Can Learn from Improvisation 7 Jun 2013 | 12:42 pm
Many years ago I was privileged to learn improvisation skills at a week-long business retreat. My teacher, Neil Mullarkey of The Comedy Store, has remained a good friend to me over the years and the c...
3 Simple Steps to Creating Daily Content Gold 3 Jun 2013 | 12:37 pm
We’ve all been there; it’s every community manager’s nightmare. Staring at that blank screen, racking your brain for fresh ideas about what to post to your social networks today. When writer’s block s...
