Allthatiknow - allthatiknow.com - All That I Know About Marketing Technology

Latest News:

Firsthand view of acquisitions 26 Aug 2013 | 04:00 pm

I am no stranger to acquisitions. I’ve seen experienced them from both angles: at PGi we went on an acquisition spree (where we acquired 4+ technology companies in the span of 18 months) and at Spunlo...

Changes to Atlanta’s ad agency landscape 19 Aug 2013 | 04:00 pm

With the recent announcements of the Publicis and Omnicom merger and the acquisition of Engauge, my former digital agency, by Publicis/ZenithOptimedia Group, I realized that my slide of the most notab...

RFP postmortems – part 2: lessons for the technology team 18 Aug 2013 | 04:00 pm

I recently started conducting postmortems on RFP that we lost to figure out what the team is doing well and where we are falling short in our business development efforts. They consist of a short scri...

What to ask at an RFP post-mortem 13 Aug 2013 | 07:58 am

I found out last week that we didn’t win an RFP (aka Requests for Proposal). It was disappointing because the project was a good fit for our organization. It felt like we had a real good shot at winni...

Five things I learned since we cut the cord 7 Jul 2013 | 01:00 pm

Back in December, I wrote how my family cut the cord. It was basically a financial decision — our cable bill was growing from $120 to $180 a month and that seemed ludicrous considering how few TV show...

My initial two weeks with the Nike FuelBand 29 Apr 2013 | 07:31 am

My growing interest obsession of tracking my workout activity recently pushed me to look for wearable exercise gear. I pre-ordered the Fitbit Flex in early February but it had not shipped. When my Iro...

Pinterest is poor at referring local traffic 1 Apr 2013 | 08:54 pm

We tend to buy based on the recommendations of close friends — and social media plays a critical role in this process. According to a recent survey by Market Force, 81% of consumers indicated that fri...

There are more agencies in Atlanta than you think! 14 Feb 2013 | 03:58 pm

The number of marketing agencies in Atlanta is big. I just didn’t realize how big until we put the following slide together. It shows that there’s an impressive number of independent and network-owned...

We are cutting the chord with Comcast 4 Jan 2013 | 04:09 pm

Cable TV is just outrageously expensive. For years, I’ve enjoyed a $120/mo promotional price but last month Comcast jacked up the rate. For $170, Comcast provided high speed internet (12MB), the Digit...

I want to breath in 2013! 2 Jan 2013 | 07:48 am

For me 2012 was tougher than prior years because I transitioned into a new job and new role. I went from running an entire technology department at a large agency to running a smaller team at a techno...

Recently parsed news:

Recent searches: