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New Workshops Take Flight! 8 Aug 2013 | 12:15 am
I’ve taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytic...
It’s Time To Get Smart About Social Data Intelligence 25 Jul 2013 | 10:27 pm
by Susan Etlinger I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going. But even the best strategy for collecting, analyzing and...
Consider Attending Our Content Marketing Workshop (Sept. 9, Milbrae CA) 17 Jul 2013 | 09:30 pm
Content marketing has gone from nearly zero on marketers’ radar to about a billion mph in just a few short years. Organizations are realizing that content is effective – and cost-effective – for mark...
Happy 5th Anniversary, Altimeter! 26 Jun 2013 | 08:55 am
Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to stri...
Yahoo!’s Billion Dollar Tumblr Acquisition: Everything you need to know 23 May 2013 | 09:20 pm
By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Ya...
Google better organizes our world –and sells us back the experience 16 May 2013 | 02:28 am
This post originally appeared on my Altimeter analyst Jeremiah Owyang’s Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was...
New Research: Organize for Content 25 Apr 2013 | 09:00 pm
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, ...
Four Disruption Themes for Business 18 Apr 2013 | 10:44 pm
By Altimeter’s Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica ...
The Phone Doesn’t Matter In #FacebookPhone 5 Apr 2013 | 02:48 am
This post was also cross-posted at my blog makemobilework.com. We all gathered amidst the rain and clouds at Facebook HQ, 1 Hacker Way, Menlo Park, CA to see what would be unveiled. A new flagship A...
SXSW Interactive: Exploring the Perhiphery 25 Mar 2013 | 11:56 pm
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling. Although there was no real central theme at this year’s SXSW Interactive conference, there were very in...
