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Optimize Web and Mobile Apps across devices using Google Analytics 26 Aug 2013 | 04:43 pm
I leave you this very interesting video presented at the Google I/O 2013 about how to use Google Analytics (Universal Analytics) to optimize Web and Mobile Apps across devices. Enjoy it!
The US ICT Market optimistic about Analytics and BI investments 17 Jun 2013 | 05:06 pm
According to a report by Forrester Research the total Total U.S. ICT market in 2011 was $962B with the majority being generated from software sales ($208B) followed by Telecom Services ($199B) and IT ...
Information integration where are you? 17 Jun 2013 | 04:48 pm
The following chart presented by eMarketer shows the answers made by the Forrester Conference attendees. The question was “What is the best source for generating data on their customers”, the answers...
Social Analytics the key responsable for making real time marketing come true 15 Jun 2013 | 04:39 pm
I was reading a very interesting research by eMarketer that begins this way ¨Marketers know the value of social data but interpretation remains a challenge¨ and I thought, are we still having the same...
Awards of excellence 2013 – Digital Analytics Association 24 Jan 2013 | 03:50 pm
As every year the Digital Analytics Association is conducting the Awards for Excellence. This year I can’t be more glad with the nominations, not just because I was nominated as practitioner of the ye...
Awards of excellence 2013 – Digital Analytics Association 24 Jan 2013 | 03:50 pm
As every year the Digital Analytics Association is conducting the Awards for Excellence. This year I can’t be more glad with the nominations, not just because I was nominated as practitioner of the ye...
Asking the right questions to the right sources 4 Jan 2013 | 06:19 pm
We already talked about how important is asking the right questions before sitting in front of a particular data source. It makes easier your work since you only need to fill the blanks with informati...
Asking the right questions to the right sources 4 Jan 2013 | 06:19 pm
We already talked about how important is asking the right questions before sitting in front of a particular data source. It makes easier your work since you only need to fill the blanks with informati...
Another year in Web…sorry Digital Analytics – Happy new analytyear! 28 Dec 2012 | 05:13 pm
We can discuss about almost everything, the name of what we do (Digital, Web, or just analytics), about the platforms, about the practices and even about who are the most influential professionals but...
Another year in Web…sorry Digital Analytics – Happy new analytyear! 28 Dec 2012 | 05:13 pm
We can discuss about almost everything, the name of what we do (Digital, Web, or just analytics), about the platforms, about the practices and even about who are the most influential professionals but...
