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The key difference between segments and filters 21 Aug 2013 | 08:54 pm

In the Google Analytics API, there are two important ways to focus in on a particular slice of your analytics data. Segments and filters. In many cases, the result of these two very different function...

Detecting and avoiding sampling in Google Analytics just got easier 19 Aug 2013 | 08:01 pm

Sampling in Google Analytics helps speed up the response from GA, but it can serious affect the accuracy of the data you are looking at. Fortunately, Google Analytics has a great API, and with Analyt...

New Google Analytics Dimensions and Metrics- Analytics Canvas V1.6.3 has them 10 Jul 2013 | 01:55 am

Today Google announced 40 new dimensions and metrics that are now available in the Google Analytics API, and we’re pleased to release Analytics Canvas V1.6.3 that provides access to all of them. Our c...

Google Analytics and Google BigQuery- Oh My! 17 May 2013 | 08:28 pm

Googles announcement at Google IO that session and hit data was going to be available in Google BigQuery marks a significant milestone in Google Analytics relentless drive into the Enterprise analytic...

Can’t Wait for the Migration Guide? Combine GA and UA with Analytics Canvas. 10 May 2013 | 12:19 am

The team at nModal was at the Google Analytics Partner summit in October 2012 when Google first announced Universal Analytics. We were floored. The implications of this change are simply enormous. Act...

Access Multiple Google Analytics Accounts, Properties, and Profiles to Create Summary Reports 7 May 2013 | 11:05 pm

There are many use cases for having multiple websites or web properties. A consumer goods company with a website for each brand, a hotel chain with a site for each location, or an agency with many cli...

How to eliminate sampling by using the Google Analytics API 2 May 2013 | 08:13 pm

Sampling can drastically reduce the accuracy of data queried from Google Analytics, but by using the API in many cases it can be eliminated. Google Analytics is clearly an enterprise capable analytics...

Automating Google Analytics Cost Upload for Maximum Campaign ROI 30 Apr 2013 | 06:52 pm

Last week we released the latest version of Analytics Canvas which allows for the automation of uploading cost data into Google Analytics, even for the most sophisticated digital campaigns. Visits, cl...

Analytics Canvas Advanced Funnel Analysis 25 Apr 2013 | 11:46 pm

Funnels are a key part of any ecommerce analysis, and being able to understand how your visitors move through your cart and checkout process (and where they leave) is a key part of optimizing any webs...

Analytics Canvas V1.6 Released- Cost upload, advanced funnels and easy access to hundreds of GA profiles 24 Apr 2013 | 11:41 pm

We are pleased to announce the latest release of Analytics Canvas, with new features and upgrades that provide even more powerful access to your analytics data. Google Analytics Cost upload and Bing A...

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