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Why you should always test your digital marketing 20 Jun 2013 | 10:28 pm

You need independent advice and input on your digital activity and test everything you do.  After months of blood, sweat and tears working on your new website or Social Media Marketing Campaign, it ju...

Focus is the key to your digital marketing success 20 Jun 2013 | 04:08 pm

“There’s just too much to do!” Marketers I work with complain of not having enough time to do it all. It’s a complaint I hear again and again. Marketing teams and professionals struggle under the pres...

Why writing for the Web is different 24 May 2013 | 04:18 pm

Good writing is good writing is good writing. Whichever platform or media you write for, quality writing is what you need to aim for. However, writing for the web and online is different to writing fo...

Carson McDowell 26 May 2012 | 09:15 pm

Carson McDowell Legal Firm, Belfast Carson McDowell is a current client of mine. They are a legal firm, based in Belfast, Northern Ireland. I thought it might useful to provide a very brief descripti...

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