Anitaashland - anitaashland.com - Anita Ashland: Autoresponder Copywriter
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Getting over certainty in your business 13 May 2013 | 02:02 am
In my 5+years of working with entrepreneurs it has become increasingly clear that getting over certainty is central to running a business. Uncertainty is where the real action happens. In the book The...
Talk less and sell more 17 Jan 2013 | 05:25 pm
Well, what do you know. There’s an excellent sales and marketing lesson tucked inside Quiet: The Power of Introverts in a World That Can’t Stop Talking. Among many other interesting things, this book...
The one thing you can control 28 Nov 2012 | 07:15 pm
“The one thing you can control in your life is your effort. Others may have more, but they don’t have more time than you. It’s always up to you whether or not you can outwork them.” – Mark Cuban On Th...
Beware of the popularity trap 27 Nov 2012 | 07:33 pm
It turns out Martha Stewart is an inspiration for a lot of the tattooed 20-something hipster crowd who are entrepreneurs. Who knew? Apparently she has street cred among them because of the time she se...
Is there a quarterback controversy in your business? 26 Nov 2012 | 08:14 am
I am NOT a San Francisco 49ers fan (I’m a Packers fan, even though they are losing big to the Giants as I type this) but I couldn’t help reading about this past week’s brouhaha over their back up quar...
Bring on the information overload 19 Nov 2012 | 09:02 am
Do you ever hold back on sending out email for fear of information overload? Then I recommend this article in The Atlantic, (which reminded me I need to reread the book Getting Things Done: The Art of...
The E. F. Hutton approach to marketing 23 Jul 2012 | 09:39 am
Remember the E.F. Hutton commercials in the 1970s and 80s? If you’re a young whippersnapper and don’t know what I’m talking about, here’s a video of one of the commercials. The tagline of each comme...
I like words 29 Mar 2012 | 01:12 pm
One of the things I love about studying the work of copywriters from 75-100 years ago is that they tended to love words and writing. In 1934 copywriter Robert Pirosh decided he wanted to become a scr...
Headlines from the headlines 30 Oct 2011 | 08:53 am
One of my favorite ways to get inspiration for copywriting headlines and email subject lines is to look at the daily news headlines. Whenever you come across a news headline that interests you, espec...
Case study of a 17 word email that made $300 in 24 hours 20 Oct 2011 | 11:47 am
Charles Kirkland posted a video today of a 17 word email he wrote for a list in the woodworking niche that made $300 in 24 hours. You get to look over his shoulder as he writes the email and chooses ...
