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The Time for Agile Marketing 26 May 2012 | 04:00 am
Today’s marketer lives in very interesting times. On one hand, digital storytelling and social engagement have turned marketing on its head and induced incredible innovation and creativity. Social b...
An Ant’s Eye Point-of-View: The Value of Values 23 May 2012 | 06:35 pm
Integrity. Honesty. Purpose. All too often these are the words used to describe company culture and the sanitized values in which employees are expected to operate. To steal a few lines from Psycholo...
What People Are Saying About Ant’s Eye View 17 May 2012 | 03:20 am
My fellow Ants would tell you that the much of my professional time is spent telling the Ant’s Eye View story. And while I love telling it, my wife would tell you that I spend far too much time on a p...
An Ant’s Eye View Point-of-View: Governance and Precedent 9 May 2012 | 04:00 am
There is no question that the technology revolution has changed, and will surely continue to change the way we do things. In some respects, we are moving to new ways of operating altogether. This can ...
An Ant’s Eye Point-of-View: Retrospective of April Fools’ Day in Social Media 11 Apr 2012 | 10:57 am
The April Fools’ Day ritual of making your friends believe something outrageously untrue has certainly changed when introduced into digital communities. A tradition once reserved for the inner circle ...
The Cisco Digital Journey 3 Apr 2012 | 11:09 am
We love to see brands get out there and talk about how they’re tackling the transformation to engaged enterprise. Today, we’re thrilled to share this video, posted by Cisco, in which Jeanette Gibson,...
An Ant’s Eye Point-of-View: Tips for Brands on Facebook Timeline 28 Mar 2012 | 04:00 am
By now, most community managers, agencies and brand managers know that Facebook will make big changes to the way brand pages work and how fans interact with brands. It includes major changes to visual...
An Ant’s Eye Point-of-View: Analysis of Fake Social Media Accounts 14 Mar 2012 | 04:00 am
The number of fake or dead accounts on social media sites is not a new issue, but it is something that is important for any company that is considering a listening and analysis program for social medi...
An Ant’s Eye View Guide to Awkward SXSW Conversation Starters 10 Mar 2012 | 07:16 am
How do you get over that awkward feeling at a SXSW party and actually start a conversation with someone? That’s where awkward conversation starters can help. Ant’s Eye View did some research and soci...
An Ant’s Eye Point-of-View: Do Terms of Use Affect Your Social Strategy? 29 Feb 2012 | 07:30 am
If your company has started using the hot new network Pinterest, it’s worth considering how their Terms of Service might affect your strategy. Controversy surfaced in the last month or so about what t...
