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The Desocialization of Social Media 26 Apr 2013 | 10:55 pm
The other day I saw this status from a friend on Facebook: “Unless I’ve got something really witty to say or share something funny from some facebook page, I feel like I don’t deserve to make a facebo...
PPC New Year’s Resolutions 21 Dec 2012 | 04:46 am
Every year I dread the New Year’s Holiday. Just the thought of making pledges to eat better or start working out gives me chills. I dutifully pledge to give up this or give up that and fail miserably...
Apogee’s December Tradition To Keep Children Warm 17 Dec 2012 | 10:20 pm
Each December, it is tradition for Apogee Results employees to volunteer their time to Coats for Kids in Austin, TX. The annual community project, now in its 26th year, collects and distributes coats ...
Weekend Reading 14 Dec 2012 | 11:00 am
Here are some noteworthy posts in the online marketing and SEO world from the last couple weeks. Building a Video SEO Strategy This blog post presents some great ideas on how to approach video SEO b...
Link Building | The Webmaster’s Perspective 4 Dec 2012 | 04:43 am
by Alan LaFrance ( @Texas_Marketing on Twitter – Follow Me ) There’s been a lot of talk lately about how link building is about developing relationships more than anything else. As a webmaster, I’m re...
Things SEOs can Learn from Literature 29 Nov 2012 | 03:04 am
by Alan LaFrance ( @Texas_Marketing on Twitter – Follow Me ) When it comes to optimizing on-page items and explaining the benefits and usage of those items to clients I often refer to literature. Web ...
5 SEO Mistakes and How to Fix Them 14 Nov 2012 | 10:23 pm
Search engine optimization, SEO for short, requires a lot of end-to-end strategy these days. You have canonicalization, content generation, keywords, link building, and the list gets longer and longer...
What Happened to Google PageRank? 13 Nov 2012 | 09:09 pm
While it was once a powerful indicator for how highly a webpage would appear in a Google search results page, Google Toolbar’s PageRank (PR) has become somewhat of a relic in the SEO world. Ten years ...
Video Killed the Radio Star (But Not Your Marketing) 10 Nov 2012 | 02:42 am
Today is the 9th annual Innotech Austin Conference & Expo and Apogee’s own Bill Leake and Alan LaFrance had a session on how to embrace and utilize video in order to help marketing efforts, “Video Kil...
Top 25 Most Influential PPC Experts 31 Oct 2012 | 11:03 pm
The amazing people at PPC Hero researched and compiled a list of the 25 most influential PPC experts in the digital marketing industry today. Congratulations to all the people that made the list!! Che...
