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What Does The Publicis And Omnicom Group Merger Mean For Marketers? 27 Aug 2013 | 07:37 pm
A few weeks ago, advertising mega-agencies Omnicom Group (OMC) and Publicis Group SA (PUBGY) announced a merger that would turn them into an even bigger mega-agency, worth $35.1 billion, according to ...
Is Anything More Important Than Customer Trust? 22 Aug 2013 | 07:42 pm
A few weeks ago, we published a post about CISPA and the important conversations happening right now around customer privacy. The debate isn’t limited to the US, either; in the EU, the “Right to be Fo...
Are You Tangled In A Big Data Hairball? 21 Aug 2013 | 10:55 pm
I know, I know . . . Hairballs are disgusting, and years ago, I never would have dreamed of associating something so repulsive with my chosen profession, marketing. But that wasbefore – before markete...
If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers Stick Around? 21 Aug 2013 | 12:10 am
I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to belong to, tell me where to sign. My wal...
CMOs, You May Have More In Common With Bud Selig Than You Think 14 Aug 2013 | 10:45 pm
Bud Selig, the commissioner of Major League Baseball, dropped a bombshell last week when he revealed that he doesn’t use email. What’s more, he pledged he “never will.” BusinessWeek followed up with a...
Ten Steps To Turn Customer Data Into A Competitive Edge, Part 2 13 Aug 2013 | 08:30 pm
In Part 1 of this two-part series, I described the first five steps you need to take to jump-start your data-driven marketing efforts and start turning customer data into a competitive edge. Let’s as...
Cats, Irons And Short Attention Spans: Four Lessons From Hasbro’s New Monopoly Empire 12 Aug 2013 | 11:54 pm
Have you ever sat down to play a friendly game of Monopoly . . . and emerged, days later, in a haze of green plastic houses and railroad deeds, wondering why you were clutching a handful of fake $1 b...
What’s Moving Mobile In Emerging Markets 8 Aug 2013 | 09:10 pm
Mobile is no longer the “next big thing” for marketers. It’s already here – in fact, it’s permanently-rooted and flourishing. Consumers across the globe are using their smartphones to do much more th...
Gmail Tabs: Mountain Or Molehill For Marketers? What You Need to Know 6 Aug 2013 | 07:47 pm
Ever wish you had someone to organize your email inbox? Just imagine the luxury: someone who could sort through all your messages, maybe divvy up notes from actual people versus newsletters and maili...
Mobile Engagement: There Is MUCH More You Can Do 1 Aug 2013 | 07:44 pm
Businesses that want to succeed in the future need to develop effective mobile engagement strategies today. Consider two key points revealed in recent research: 1) Mobile provides tremendous opportun...
