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aquarius conference schedule 2013 27 Aug 2013 | 03:10 pm
As a consulting agency with a digital focus, our qualities lie within the strategy and the implementation of digital marketing and sales activities. It is a pleasure to share our know-how and experien...
Leveraging Weibo: A Key to Mobile Marketing Success in China 21 Aug 2013 | 07:01 pm
In the last several years, Sina’s Weibo microblogging platform has become one of the world’s most valuable (and most talked about) marketing channels. Millions of words and column inches have been spi...
Top 10 of the most used apps worldwide 2013 14 Aug 2013 | 11:38 am
The success of smartphones and tablets continues: almost two thirds of German mobile owners have a smartphone and around 970 million people have one worldwide. One in ten Germans now owns a tablet com...
The Mobile Shift: for the first time, mobile media usage time is higher than PC usage time in the USA 7 Aug 2013 | 11:03 am
In the USA, consumers are spending longer on their mobile devices than on their PCs for the first time. This is according to the current figures from the market analyst eMarketer for this year. The sh...
Social customer care: how social media is changing customer service 1 Aug 2013 | 12:43 pm
Instead of reaching for the telephone, more and more customers are getting in touch with companies via Facebook, Twitter and Co. In the USA, half of all Internet users are already doing this according...
What happens online in a minute? 29 Jul 2013 | 01:29 pm
An infographic has become a viral hit. There is hardly a platform or a website which isn’t included in the current figures from the search engine specialist Qmee in response to the question ‘What happ...
Case Study IKEA Augmented Reality App 2014: ‘All Moments count’ 24 Jul 2013 | 01:15 pm
Around 700 million people shop at IKEA – an impressive number which is also reflected in the amount of turnover. Last year the Swedish furniture company increased its turnover by almost 10% to the rec...
Which social media platform is the right one? 18 Jul 2013 | 11:59 am
Facebook now has over 1.11 billion active users, Twitter has 517 million accounts, over 500 million people are registered on Google+ and worldwide the German company Xing has 12.65 million users world...
The games platform from KakaoTalk is revolutionizing social gaming in South Korea 16 Jul 2013 | 02:20 pm
Facebook and Twitter? Not interesting in South Korea. With more than 100 million users and over 5.2 billion messages per day, KakaoTalk, which also recently became available as a desktop version, is o...
Advertising expenditure is increasingly going into mobile channels 11 Jul 2013 | 01:06 pm
Mary Meeker claims that the monetarisation of the mobile Internet is still in its early stages: while the share of mobile access in the global Internet traffic continues to rise and in certain countri...
